Experience

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  Chattback

  Oct 2012 - Dec 2012

  Community management & public relations intern

  Chattback is a text-based service that allows customers to text their compliments, complaints and suggestions anonymously to a business that subscribes to the service. The business can either reply to the message, or set an auto-reply to let the customer know they have received their feedback and to provide links to social media or promotions. Interning with ChattBack was my first step into public relations and the tech-based world. I joined the team in October 2012 for one month and was asked to extend my internship as a paid apprentice. My day-to-day schedule included social media management (which increased traffic and engagement), creating blog posts, press releases, as well as creating ChattBack’s Tumblr account and developing it from scratch. I also created an in-depth social calendar that ranged from current and potential customers’ events to large conferences. I owe much of my career to the foundation I developed as a professional at ChattBack. Show less

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  Freelance, self-employed

  Jan 2013 - Jun 2019

  Public relations & communications specialist

  I jumped into a Public Relations & Communications Specialist role immediately after completing my Public Relations certificate to work with a variety of diverse clients. A heavy involvement in social media management enabled me to reach many milestones including: increased followers organically by 241% within 3 months, increasing profile visits to average of 378 per month and increasing tweet impressions to an average of 5,037 per month. This included social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and integrating Hootsuite to manage posts in a timely manner. Using my strong written communications skills I created media lists, press releases and pitches. I created blogs and newsletters using Wordpress while also editing for website efficiency and congruency. Ensuring company brand and message were maintained in all mediums by designing effective strategies to achieve communications goals. I developed my Photoshop skills over this time to create professional graphics to enhance visual communications for my clients. Clients including:• Pamela Hart of Release Your Voice – a Public Speaking professional and teacher• Susan Borax and Heather Knittel of Good Riddance Professional Organizing Solutions – downsizing services and de-clutting professionals • Diane Johnson and Allie Hayhurst of Descriptive Video Works – an International Digital Media Company for described video and audio description• Laine Ogilvie of Memory Laine Events – a special events coordinator, wedding planner and corporate events specialist • Jennie Weeks of Springtide North Wealth Advisory – a financial plannerI have developed strong motivation and independency skills from working as a consultant. As well as solid team working and collaboration skills from working with different clients. Show less

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  A cue

  Jul 2013 - Mar 2014

  Junior consultant

  a Cue Creative Consulting is a boutique public relations agency in Vancouver. a Cue strives to support organizations and individuals who are looking to make a change in the world and strongly sticks by its motto “community over competition.” They believe working together gives us all more in the long run and leverage these positive relationships to encourage strong and authentic communications platforms for their clients. I facilitated to over 10+ clients in my course with a Cue. I maintained strong relationships with clients such as Maria Kritikos of Ladies Who Lunch, Charlene SanJenko of PowHERhouse, David Brighton of Brighton Home Inspections, dance instructor Gail Lotenberg, realtor Brian Brotherston, and more. Including social media management for 5+ clients at one time. The many client meetings in which I aided in involved creating tailored marketing solutions, campaign building, collaborating on creative ideas and strategies and creating media-worthy events. My day-to-day schedule involved heavy social media outreach, media list creation, researching and responding to media, establishing press releases and pitches and writing creative content for and editing the blog. I have also facilitated in many dynamic and diverse events in which I have set up, live posted on social networks and photographed. Working with a Cue was essential to the Public Relations professional I have become today and I still share a very close bond with my colleagues I worked with while there. Show less

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  Oppy

  Oct 2015 - now

  I support Oppy and its associated business partners by managing communications channels and executing communications strategies. My responsibilities include leading marketing, communications and social media strategy, budget, audits and reporting, writing and proofing communications materials for numerous brands and voices including press releases, developing and maintaining the crisis communications plan, monitoring and managing brand reputations and presence, coordinating the development of marketing assets, consulting and advising on new product launches, promotions and campaigns, developing and executing internal communications initiatives including production of newsletters, pitching, managing and executing consumer and trade PR and advertising efforts alongside trade media relations, pre-show planning and on-site PR presence at corporate trade shows, developing innovative marketing solutions for B2B and B2C strategies, oversight of customer service response system, being a former member of the Champions of Change, currently serving on the security committee and Wilo (Women in leadership at Oppy) committee, and more. Show less

  • Marketing Communications Manager

    Jan 2022 - now

  • Marketing Communications Specialist

    Jan 2018 - Jan 2022

  • Social Media Coordinator

    Oct 2015 - Jan 2018