Experience

• 

  Milwaukee county regional medical center

  Jul 1980 - Dec 1988

  Administrative manager, mha, mt(ascp), bs

  Administrative Manager High Volume and Rapid Turnaround laboratories for Froedert Lutheran Memorial and Milwaukee County hospitals. Designed and managed laboratory operations.Developed STAT laboratory services; designed medical equipment and sample transport systems with robotic track and pneumatic tube applications.

• 

  Sciacca & associates

  Apr 1987 - Dec 1990

  President/founder

  Designed clinical applications for auto ID and robotics methodologies and technology for clinical laboratories.

• 

  Physician support services

  Jul 1988 - Dec 1990

  President/founder

  Developed and designed outpatient diagnostic surgery centers and implemented diagnostic laboratory services in CLIA certified and CLIA wavered environments. Developed and implemented clinical testing menus to grow business practice and quality of patient care.

• 

  Abbott laboratories

  Dec 1990 - Sept 2002

  Led Division wide marketing research initiatives for the Diagnostic Division of Abbott Laboratories. Responsible for worldwide product development for Chemistry, Hematology, Immunoassay, Molecular Diagnostics, Blood Glucose, POC -Rapid Tests, R&D Venture groups. Sales exceeded $2 billion annually.Developed an innovative phased market research process to integrate the Voice of the Customer into all phases of business strategy and product development from concept testing to launch strategies and post launch analysis. Led a full profile international marketing research department. Managed annual budget of $1.4 million.. Developed & executed advanced marketing research processes that utilized traditional and internet applications for market segmentation studies using discrete choice modeling; designed and executed Satisfaction, Competitive Bench-marking studies; managed price elasticity, advertising, image and brand studies; developed Customer Advisory Panels, consulted on usability and workflow simulation testing; conducted domestic/ international online focus groups. - Key member and subject matter expert for Division level expert panel on QSR Design Control; authored the Design Input document used for QSR Design Control processes. Taught marketing and marketing research applications for Division Marketing learning curricula. Implemented FDA Consent Decree tracking studies to monitor the impact on business. Show less

  • Manager, Worldwide Marketing Research & Product Optimization

    Jun 1998 - Sept 2002

  • Manager , Worldwide Market Research - Diagnostics Division

    Jun 1996 - Jul 1998

  • Manager, Market Research - New Product Development -Diagnostics Division

    Dec 1990 - Jun 1996
• 

  Intmr, llc

  Sept 2002 - now

  Ceo/president

  Founded company as an LLC; developed marketing research and consulting services company focusing on health care, diagnostics and related services. Clients consist of Fortune 100-500 companies. Design and perform market research; research has influenced many of the world's most successful diagnostics products and service lines for companies such as Abbott Laboratories, Roche Diagnostics, Beckman Coulter Inc., Ortho Clinical Diagnostics, Leica Microsystems and others. Developed voice of the customer programs for industry manufacturers, consultants and scientists. A subject matter expert on FDA Design Control and Design Inputs. Company provides exceptional quality deliverables for quantitative and qualitative marketing research using traditional and internet methodologies for domestic and international clients. Company offers unique differentiation on timeline, cost and industry knowledge. Show less

• 

  Vox populi usa, vox populi wisconsin, vox populi global

  Dec 2016 - now

  Ceo/co-founder

  www.voxpopuliusa.comwww.voxpopuliwisconsin.comwww.voxpopuliglobal.com