Experience

• 

  Peta europe, ltd.

  May 2005 - Apr 2006

  Manager

  Oversaw PETA Europe campaigns staff. Focused on campaign plans and timelines, press outreach, interview techniques, and marketing strategies.

• 

  Peta

  Jan 2006 - Jan 2009

  Managed content production for website revamp to incorporate content from over 25 websites onto one website. Ensured best SEO strategies were used. As a Celebrity Marketing Specialist with PETA I developed and project managed strategic marketing plans with an emphasis on digital marketing.

  • Senior Marketing Coordinator

    Jan 2007 - Jan 2009

  • Celebrity Marketing Specialist

    Jan 2006 - Jan 2007
• 

  Peta

  Feb 2010 - Aug 2011

  Led the Corporate Affairs department and ensured successful implementation of cause-related marketing and corporate social responsibility (CSR) initiatives with corporate partners. Represented the organization to the media. Managed cause-related marketing efforts and strategic relationships to coordinate sponsorship, co-branded products, and corporate donations.Represented PETA's Corporate Affairs work to the media.

  • Associate Director, Corporate Affairs

    Feb 2011 - Aug 2011

  • Manager of Corporate Affairs

    Feb 2010 - Feb 2011
• 

  Wilson commencement park

  Jan 2012 - Sept 2012

  Development & communications specialist

  Coordinated public relations efforts including writing press releases resulting in increased attention for WCP’s work, and trained executive management on media interview techniques. Strategized and coordinated digital marketing efforts including social media to increase engagement with supporters. Coordinated development efforts with a focus on major gifts.

• 

  Ymca of greater rochester

  Oct 2012 - Feb 2014

  Marketing manager

  Create strategic marketing plans and oversee implementation of marketing and PR strategies for 4 branches and major program areas across the association including Day and Overnight Camps and aquatic programming. Analyze marketing campaigns to identify opportunities to improve ROI.Develop content for a Drupal based website and customize pages as needed using HTML skills. Work on a team to implement online keyword advertising campaign and improve SEO for website.Develop marketing collateral for use in print ads, displays, and website using Adobe design software.Write and edit content for quarterly newsletter, annual report, and other publications.Ensure compliance of national association branding standards. Show less

• 

  Precast/prestressed concrete institute

  Feb 2014 - Aug 2015

  Communications manager

  Develop content for an Ektron based website and customize pages as needed using HTML.Develop and execute strategic marketing plans for programs relating to continuing education and the promotion of high performance precast concrete. Write and distribute news releases for industry media outlets.Responsible for developing and managing 4 budget lines relating to communications and digital marketing.Wrote content and project managed production of annual report and other print publications. Produce content for quarterly magazine, Ascent, which has a distribution of 30,000. Manage strategic partnerships with organizations within the construction and design industry.Develop and execute digital marketing strategies including social media ads and Google Adwords. Increased social media followers, exceeding goals established by committee by over 150%. Manage booth and represent organization at industry tradeshows. Editor and project manager for bi-weekly e-newsletter distributed to 6,500 members. Maintain open rate of over 20%. Show less

• 

  Gerflor usa

  Sept 2015 - now

  Develop and manage external facing marketing and communication strategies to grow the US market share and brand recognition targeting commercial markets, with a focus on interior designers, architects, and end users in the healthcare, education, sports, retail, and industry segments. Manage development and strategic direction of sales marketing tools to support US based sales team. Develop and manage execution of marketing plans for campaigns that promote sales and brand recognition growth. Manage relationships and projects with external agencies to reach marketing and PR goals within budget. Manage digital marketing campaigns (paid and organic). Show less

  • Director of Brand & Product Marketing, Sport Court

    Sept 2020 - now

  • Brand Manager, Sport Court

    May 2019 - now

  • Marketing Communications Director

    Mar 2017 - May 2019

  • Marketing Communications Manager

    Sept 2015 - Mar 2017