Paula Del Carril

Experience

• 

  Reckitt Benckiser

  Dec 2008 - Jun 2011

  Marketing Assistant

  - Responsible for Lysol and Calgonite brands in Argentina, Uruguay and Chile. - Conceptualized and launched new products, implemented media and promotion campaigns. - Analyzed consumer research daily, coordinated relationships with media and advertisting agencies. (Euro RSCG and Media Planning )- Monitored the brand’s budget and analyzed brand sales, share and profit. Reported results monthly to headquarters in UK.

• 

  GlaxoSmithKline

  Jun 2011 - Jan 2012

  Sr. Marketing Assistant

  - Responsible for dental brand Sensodyne for Latin American markets.- Developed and executed annual marketing plan and budgets. - Launched new products, assisted with media campaign creations and implementation.- Worked closely on media buy and marketing with advertising agencies (Grey and Mediacom)- Managed the brand’s marketing budget- Developed and coordinated consumer research- Reported return on investment to the brand’s head office in Mexico

• 

  Giorgio Armani

  Jun 2013 - Aug 2013

  Wholesale Intern
• 

  Ports 1961

  Aug 2013 - Nov 2013

  PR Intern
• 

  L'Oréal

  Jun 2014 - now

  Sales Manager for Cruises Channel Kerastase/ Vichy/ La Roche-Posay-Responsible for Turnover of VIichy, La Roche Posay & Kerastase Brands in Travel retail Americas. - Responsible for brands monthly sales at the POS, new openings & brand expansion strategy.- Recruitment, onboarding, training and management of Sales Team. Giorgio Armani & Designer FragrancesBuild relations with clients in the territory (80% field time). Identifying new opportunities for business growth. - Main point of contact for clients & bridge between L’Oréal’s different divisions (Merchandising, Finance,Marketing, Commercial, etc.)- Responsible for stores sales targets and corporate goals.- Management of Sales Team, Counter Managers and Promoters. - Coordinate accounts maintaining an optimized distribution, minimum returns and healthy inventory.- Coordinate internally with all departments to ensure timely and well executed animations at the POS.- Analysis of retail sales/ performance reports according to each animation & budget monitoring.

  • Regional Sales Director

    Jul 2021 - now

  • Area Sales & Retail Manager

    Jul 2018 - Jul 2021

  • Regional Sales Executive

    Apr 2017 - Jun 2018

  • Account Coordinator

    Jun 2014 - Apr 2017