Experience

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  The fire fighters charity

  Jul 2015 - Aug 2015

  Marketing and engagement intern

  The Fire Fighter's Charity is the UK's leading provider of rehabilitation and support services for the fire and rescue community and their dependants. My role was responsible for event management for the annual Spirit of Fire charity event in London, including celebrity engagement. Creating the annual event programme, copy, design and content and generating promotional materials including press releases, web content and speeches.

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  Cv-library ltd

  Sept 2015 - May 2017

  Digital marketing assistant

  CV-Library is the UK's leading independent job board, finding jobs for the nation's jobseekers, and supporting recruiters and employers with a quality recruitment service.As Digital Marketing Assistant, I created customer retention and acquisition email marketing campaigns. Optimising the e-commerce platform and product offering, I was also responsible for managing external advertising, including email and paid media opportunities.

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  Hyped marketing ltd

  Jun 2017 - Aug 2018

  Hyped Marketing is an award-winning digital marketing agency that helps businesses with every aspect of marketing.As Account Manager, my role focused on creating marketing strategies for client's across industries such as healthcare, manufacturing and FMCG. Accountable for maintaining all aspects of the client relationship, my role was to deliver end-to-end marketing solutions for customers, as well as business development opportunities, including business pitches and partnership proposals. Show less

  • Account Manager

    Oct 2017 - Aug 2018

  • Senior Account Executive

    Jun 2017 - Oct 2017
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  Xe.com

  Aug 2018 - Apr 2021

  Xe is part of the Euronet Worldwide family, together forming the third largest money transfer business in the world, offering quick and reliable international money transfers for consumers and businesses.I was responsible for developing and implementing the customer lifecycle marketing strategy. Focusing on driving customer acquisition, boosting customer retention and increasing loyalty, working internationally across the UK, North America and APAC. Responsible for launching new CRM marketing journeys and developing marketing initiatives that drive customer engagement. Working autonomously as the CRM customer communications lead, I managed marketing activities across multiple touchpoints throughout the customer lifecycle, with the objective of reducing churn and driving revenue.

  • Lifecycle Marketing Manager

    Jun 2020 - Apr 2021

  • Senior Email Marketing Executive

    Aug 2018 - Jun 2020
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  Iag loyalty

  Apr 2021 - now

  Marketing strategy and planning manager

  As part of the International Airlines Group, IAG Loyalty manages a range of loyalty programmes, including the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub. In this role I am responsible for the marketing strategies of a number of key partners across UK&I, including partners such as American Express. I develop the marketing strategy, identify new marketing opportunities, analyse campaign performance and plan our test and learn strategies; focusing on a continual cycle of development, optimisation, learnings and growth. I champion Marketing Innovation through new tools, processes and ways of working. Collaborating with stakeholders and working to key financial targets. As the Behavioural Science lead, I am also spearheading the move towards a BeSci approach across the Marketing team, working with agencies to optimise marketing activities based on behavioural principles. Show less