Experience

• 

  Xiabu xiabu restaurant chain 呷哺呷哺

  Jun 2008 - Mar 2010

  Designer & event planner

  Accomplishments Include:• Designed print ads, logos, paper placemats, coupons, work uniforms, interior decorations for the 200 branches.• Edited recruitment videos. • Assisted to plan marketing and promotional activities.

• 

  Kingo advertising & communications 今久传播

  Sept 2010 - Apr 2013

  Senior event planner

  Beijing Office Accomplishments Include:• Managed public relation services for two very large real estate developments for two years. These developments contain shopping malls, apartments, and office buildings• Planned various events for the two developments including: opening ceremonies, press conferences, customers' appreciation parties, and open houses held almost every week attended by an average of 80 people• Pitched 50 event proposals to real estate companies, and turned two of them into long-term clientsSanya Office Accomplishments Include:• Established in 3 months the public relation department by selecting suppliers, training staff and writing proposals• Selected three event set-up companies and two catering companies, and found hostess resources in local universities• Presented event proposals for real estate companies, and held two events in the last month, which resulted in contracts of RMB 20,000 and 40,000 Show less

• 

  China rendezvous 海天盛筵

  Sept 2013 - Jul 2014

  Account manager & planning manager

  • Attracted 12 European Superyacht brands, one Chinese yacht dealer, one real estate company to participate in the exhibition, resulting a combined payment was $482,000• Coordinated booth and berth locations to optimize clients’ display area and dock more yachts in limited space • Ensured the successful execution of stand set-ups, adverting on site and in exhibition catalogue, VIP-guest accommodations, catering, shipping and customs clearance and found simultaneous language interpretation service to brands’ press conference• Contributed significantly to the exhibition planning by designing theming, layout, program schedule• Collaborated with Ad & PR agencies to produce promotional collateral, including Hainan Rendez-vous introduction, brochure, exhibitors' manual, catalogue• Wrote sponsorship proposals used to attract clients in six categories: autos, hotels, jewelry, watches, banks and wines Show less

• 

  National association of asian american professionals (naaap)

  Mar 2015 - Oct 2016

  Event coordinator (pro-bono)

  Duties Include:• Coordinate events on Meetup, Facebook and Eventbrite pages• Host events and design event graphics• Secure event venues• Manage website, Meetup, Facebook, Twitter, and Eventbrite pages• Coordinate Symposium 2015: Future-Proofing the Asian Professional

• 

  International child art foundation

  Aug 2015 - Dec 2015

  China program coordinator (pro-bono)

  Accomplishments Include:• Coordinated ArtOlympiad Exhibitions 2016 in China• Created content on Chinese social media platforms, include Wechat and Weibo• Assisted to plan "Christmas with Orphans in Uganda" winter camp• Created ICAF newsletters using MailChimp

• 

  Lupus foundation of america, dc/md/va chapter

  Sept 2015 - Dec 2015

  Cause consultant (pro-bono)

  I worked on a team of three cause consultants and we created four deliverables for LFA-DMV.Deliverable I: Audience InsightsDeliverable II: Communication AuditDeliverable III: Elastic Messaging FrameworkDeliverable IV: Strategic Storytelling Toolkit• Used primary research (survey and interviews) and secondary research (reports about Millennials and board members) to draw insights about key audiences.• Used Google Analytics, Facebook Insights, and SimplyMeasured to analyze the LFA-DMV’s digital performance.• Provided elastic messaging framework accompanied with elevator speeches and conversation starters to communicate with their audiences online and during events.• Conducted an interview with a patient to exemplify how to utilize the strategic storytelling toolkit. Show less

• 

  Asian/pacific islander domestic violence resource project

  Jan 2016 - May 2016

  Cause consultant (pro-bono)

  I created an one-year communication plan to raise DVRP's awareness in the Asian/Pacific islanders community in the DC area. This awareness helps to drive donations to DVRP and spread DVRP's message to A/PI survivors.

• 

  China-u.s. forum 华盛顿中美论坛

  Apr 2016 - Aug 2016

  Event planning manager (pro-bono)

  Duties include:• Coordinated event details, including: the forum, three sub forums, two mini forums, an entrepreneur round table, a dinner reception and a job fair• Managed staff responsible for event coordination activities• Calculated budgets and adjust when necessary• Ensure deadlines• Sought and booked venues and vendors, including: catering, collaterials printing, etc• Hired and trained volunteers on proper event procedures

• 

  Avixa

  Sept 2016 - now

  Working with Expo Department to deliver InfoComm shows. My current job duties include:• Registration: Running cross-departmental meetings to confirm registration technical requirements; Creating a project timeline; Working with vendor to deliver registration sites; Conducting thorough testing and ensuring smooth integrations among various platforms; Running registration reports from various data points; Managing onsite registration process by working with vendors to confirm onsite reg plan; And managing onsite temp staff.• Virtual Event: Delivering the virtual platform in a similar manner as reg sites; Fulfilling deliverables for sponsorship; Working with content team to deliver content live; And working with vendor to upgrade mobile app to reflect evolving interactive needs.• Housing: Working with vendor to process housing contracts with 40+ hotels each year to secure over 8,000 rooms on peak night; Assigning staff rooms by utilizing earned comp rooms and o/a rooms; And managing exhibitor priority housing process.• Vendor Management: Consistently researching new event tools to support evolving needs, managing RFP process, and evaluating vendors.Previous job duties include:• Managed BEOs for exhibitor meetings and special events; And acted as the onsite contact for new and/or revised F&B orders• Managed Exhibitor Services Manuel; And produced Survival Guide for staff and vendors• Managed 100+ signage orders for special events and education sessions• Collaborated with marketing team and vendors to enhance exhibitor communications via event website, email, webinars, and video• Planed and executed multiple all-staff meetings, including meeting agenda, audiovisual equipment, food and beverage, and signage• Coordinated the logistics for exhibitor advisory meetings including hotel reservations, meeting materials, f&b, and transportation Show less

  • Sr. Manager, Exposition Operations

    Jan 2023 - now

  • Exposition Services Manager

    Sept 2016 - Jan 2023