Jeffrey Woen

Experience

• 

  DBS Bank

  Jan 2013 - Jun 2013

  Marketing Executive

  - Marketing Funding products to customers according to the determined focus segments.- Responsible for achieving targets, both individually and as a group, which are set upon initial entry into work and adjustments in each planning and performance evaluation cycle.- Analyze and identify cross selling opportunities to customers to increase customer engagement with bank products and services.- Attract new clients & maintain good relationships with existing clients.

• 

  PT Bintang Toedjoe

  Jun 2013 - Jun 2019

  Brand Manager

  - Responsible for planning, implementing and supervising promotional/marketing activities to improve product performance (Extra Joss & Komix).- Create a 360 degree marketing plan/concept.- Organizing & Monitoring ATL, BTL and A&P budgets.- Plan, coordinate and prepare sales projections based on predetermined marketing plans and strategies.- Creating digital and E-Commerce strategies.- Monitor brand developments daily and monthly.- Developing/improving new products through interesting innovations and NPD projects.- Evaluate, train and develop Team performance. Show less

• 

  PT Primacom Interbuana

  Jun 2019 - now

  Vice President Marketing Communications

  - Establish KPIs, monitor and ensure the achievement of results in line with the KPIs assigned to the Team/Vendor.- Oversees 3 sub departments, Event Marketing (Exhibitions and CRM), Digital Marketing (Digital Advertising, Social Media, Website), and Creative Design (Design Graphies and Video Production).- Monitor all Marketing Budget Requests for approval by the Marketing Director up to the Main Director (if needed), and periodically report to the Marketing Director.- Create and monitor marketing calendars in accordance with activities approved at the annual meeting with the President Director.- Looking for innovative breakthroughs in marketing activities to contribute to achieving company targets.- Generate reports on all marketing activities and analyze ATL & BTL activities. Show less