Valentin Escobar Labbé

Experience

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  VSPT Wine Group

  Apr 2014 - Mar 2016

  Trade Marketing Supervisor

  - Development and execution of the trade marketing annual plan for the traditional channel.- Development and coordination of actions for clients, in collaboration with sales and marketing teams.- Development, implementation, and evaluation of incentives for sales teams across the country.- Monitoring and analysis of campaigns, in-store actions, digital indicators and market reports. And present the results to all the areas involved.

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  Working Holiday Visa Australia and New Zealand

  Apr 2016 - Sept 2018

  Working Holiday Visa Australia and New Zealand
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  Agrocomercial Superfrut

  Sept 2018 - Oct 2019

  Key Account Manager

  - Responsible for attracting, creating, and maintaining new clients.- In charge of training for clients and those involved in the agricultural certification process.- Coordinate resources and personnel in order to achieve client exportation certification.- Responsible for supervising the fruit export process and generating financial/operational analysis reports.- Coordinate the import of products and supplies.

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  Nestlé

  Oct 2019 - Jul 2021

  Trade Marketing Manager

  - Responsible for creating, coordinating, and executing multi-brand and multi-channel trade marketing strategy.- Direct contact with clients, suppliers, designers, advertising, and trade agencies.- Development of support tools for the sales area: sales incentives, campaigns, training, and activations.- Responsible for analyzing market information to generate targeted plans and measures for each area and client.- In charge of budget control, achieving 98% compliance in the last year.- Responsible for coordinating the correct implementation of the different points of sales with the merchandising team. Achieving during the year 2020 a 12% increase in implemented clients. Show less

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  ENEX

  Jul 2021 - Aug 2022

  Brand Manager Pennzoil Motor Oil - ENEX

  - Development and implementation of the brand's value proposition.- In charge of sales analysis, price definition, forecast, reputation indicators, and brand equity.- Management of the financial status of the brand.- In charge of the sales team for Pennzoil in Santiago.- Elaboration of value proposition plan for the different segments and clients according to their needs.- Responsible for achieving the relevant KPIs of the area and the brand: Market Share, Volume, Coverage, Mix, and Effectiveness. - Prospection of business opportunities through the use of DRILL and SPANCOP discipline.- Present and train teams regarding the brand, products, and applications to external and internal clients. Show less

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  Autofact

  Aug 2022 - now

  Digital Marketing Manager