Anda Nicolescu

Experience

• 

  Procter & Gamble

  Mar 2006 - Mar 2011

  • Shopper Marketing Manager Balkans

    Nov 2009 - Mar 2011

  • Media & Corporate Marketing Balkans

    Mar 2006 - Oct 2009
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  Real Hypermarkets Chain

  Apr 2011 - Sept 2011

  Group Product Manager Private Label
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  Philips

  Sept 2011 - Feb 2015

  SEE Marketing Manager Personal Care

  Responsible for the growth and profitability for the business in a territory of 11 countries, managing the Personal Care Category. Member of the Executive Committee of the South East Europe.

• 

  BIC

  Feb 2015 - Nov 2021

  Responsible for growth and profitability in a territory of 14 countries, managing a portfolio of 3 business categories. Marketing responsibility – 14 countries (Romania, Bulgaria, Moldavia, Hungary, Czech, Slovakia, Serbia, Bosnia, Macedonia, Croatia, Slovenia, Montenegro, Albania, Kosovo); Sales responsibility – 4 countries (Romania, Hungary, Czech, Slovakia). Member of the Executive Committee of the Central South East Europe.Previously, different roles within the company, leading the marketing and trade marketing teams, category management, business development and sales teams, while managing directly the sales & marketing P&L for the area in my responsibility. Focused on strengthening the leadership position in Romania, while designing the route to market for white spaces channels, and on developing and growing in a sustainable way the business in countries like Hungary, Czech, Slovakia. Building the brand and communication plan for full territory of 14 countries. I developed & delivered marketing and media team trainings, coaching and mentoring programs. Show less

  • Sales & Marketing Lead Central South East Europe

    Aug 2019 - Nov 2021

  • Marketing Director Central South-East Europe

    Jun 2017 - Aug 2019

  • Marketing Manager Romania, Bulgaria, Moldavia

    Feb 2015 - Jun 2017
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  Lindt & Sprüngli

  Nov 2021 - now

  Establishing and leading the local organization and business, being responsible for the development, accelerated growth and profitability for a territory of 5 countries with Romania as a leading market. Leading the team based in Romania while empowering the extended teams across the region.Managing directly the total market P&L for the area in my responsibility. Focused on building the business across the region, designing the route to market, the team and establishing the strategy for an accelerated and sustainable growth. Show less

  • Head of Greater Europe

    May 2025 - now

  • Market Manager Romania, Croatia, Slovenia

    Nov 2021 - Apr 2025