Carolina Pascotto

Experience

• 

  AB InBev

  Aug 2015 - Dec 2017

  Developed sales plan for 2018 by analyzing competitors product launches, prioritizing key SKUs and POSs , and discussing withstakeholders best sales strategy for main volume outlets; projected to uplift sales by 50%• Bolstered performance metrics of top-margin brands by devising sales incentives, and imparting comprehensive POS executiontraining to an 80-member salesforce; estimated 8% market-share upswing and 10% volume increase Implemented sales launch plan for new craft beer by training 4 sales professionals, and closely monitoring results on POS, gainingmore than 5% in Ambev's portfolio consideration in a region dominated by competitors

  • Sales Coordinator

    May 2017 - Dec 2017

  • Part-time student intern

    Aug 2015 - May 2017
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  Red Bull

  Jan 2018 - May 2020

  •Led eight interns in charge of driving brand presence on campus by forging individual development plans, and fostering consistent open communication; team rewarded for most creative marketing initiatives in Brazil for 2019 Doubled product presence in key consumption occasions for customer target (university students in leasure time) by leveraginginterns network to activate brand in house parties and sponsor university games nationwide• Improved brand activation consistency across Red Bulls sponsored events by building an evaluation framework for trade marketingsuppliers and enforcing execution and maintenance codes, reducing operational costs by over 25%

  • Field Marketing Specialist

    Jan 2019 - May 2020

  • Sales Trainee

    Jan 2018 - Dec 2018
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  Nubank

  May 2020 - Jul 2023

  • Led the marketing campaign for launching Payments Assistant, Nubank's innovative solution for recurring bill management, bycoordinating efforts of the brand creative and product development teams, resulting in a conversion of 15%• Delivered the positioning and go-to-market strategy for Payments Assistant by conducting user interviews and leading two juniorPMMs, ensuing a top two position among Nubank products for awareness and consideration• Coordinated data analysis team for post-launch strategy of auto payment feature, identifying experience gaps and translating theminto product improvements, with expected conversion boost of approximately 50% Show less

  • Product Marketing Manager, Global Personal Account

    Oct 2021 - Jul 2023

  • Product Marketing Analyst, Brazil Personal Account

    May 2020 - Oct 2021
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  IESE Business School

  Jul 2023 - now

  MBA Candidate
• 

  Desert Horizon Capital

  Feb 2024 - Jun 2024

  MBA Associate
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  Agteria Biotech

  Jun 2024 - now

  MBA Summer Intern

  I'm super excited to share that I'm starting as an MBA Summer Intern at Agteria Biotech, a company I'm proud to be part of both personally and professionally! Agteria is part of the prestigious team of startups backed by Norrsken Launcher.I can't wait to contribute to this incredible team's mission to reduce 1% of the world's greenhouse gas emissions by 2035.