Carolina Pascotto

Carolina Pascotto

Followers of Carolina Pascotto2000 followers
location of Carolina PascottoBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    MBA Candidate at IESE Business School | Product Marketer with a passion for tech and social/environmental impact

  • Education

    • Grenoble Ecole de Management

      2015 - 2015
      Graduação Business/Commerce, General

      Academic exchange with a focus in innovation, technology and entrepreneurship

    • Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo

      2013 - 2017
      Business Administration and Management, General

      Undergraduate degree in Business Administration.-> Member of FEA Jr. USP, student-ran consulting and events club-> Member of PESC USP, student-ran NGO consulting club

    • IESE Business School

      2023 - 2025
      Master of Business Administration - MBA Business/Commerce, General
  • Experience

    • AB InBev

      Aug 2015 - Dec 2017

      Developed sales plan for 2018 by analyzing competitors product launches, prioritizing key SKUs and POSs , and discussing withstakeholders best sales strategy for main volume outlets; projected to uplift sales by 50%• Bolstered performance metrics of top-margin brands by devising sales incentives, and imparting comprehensive POS executiontraining to an 80-member salesforce; estimated 8% market-share upswing and 10% volume increase Implemented sales launch plan for new craft beer by training 4 sales professionals, and closely monitoring results on POS, gainingmore than 5% in Ambev's portfolio consideration in a region dominated by competitors

      • Sales Coordinator

        May 2017 - Dec 2017
      • Part-time student intern

        Aug 2015 - May 2017
    • Red Bull

      Jan 2018 - May 2020

      •Led eight interns in charge of driving brand presence on campus by forging individual development plans, and fostering consistent open communication; team rewarded for most creative marketing initiatives in Brazil for 2019 Doubled product presence in key consumption occasions for customer target (university students in leasure time) by leveraginginterns network to activate brand in house parties and sponsor university games nationwide• Improved brand activation consistency across Red Bulls sponsored events by building an evaluation framework for trade marketingsuppliers and enforcing execution and maintenance codes, reducing operational costs by over 25%

      • Field Marketing Specialist

        Jan 2019 - May 2020
      • Sales Trainee

        Jan 2018 - Dec 2018
    • Nubank

      May 2020 - Jul 2023

      • Led the marketing campaign for launching Payments Assistant, Nubank's innovative solution for recurring bill management, bycoordinating efforts of the brand creative and product development teams, resulting in a conversion of 15%• Delivered the positioning and go-to-market strategy for Payments Assistant by conducting user interviews and leading two juniorPMMs, ensuing a top two position among Nubank products for awareness and consideration• Coordinated data analysis team for post-launch strategy of auto payment feature, identifying experience gaps and translating theminto product improvements, with expected conversion boost of approximately 50% Show less

      • Product Marketing Manager, Global Personal Account

        Oct 2021 - Jul 2023
      • Product Marketing Analyst, Brazil Personal Account

        May 2020 - Oct 2021
    • IESE Business School

      Jul 2023 - now
      MBA Candidate
    • Desert Horizon Capital

      Feb 2024 - Jun 2024
      MBA Associate
    • Agteria Biotech

      Jun 2024 - now
      MBA Summer Intern

      I'm super excited to share that I'm starting as an MBA Summer Intern at Agteria Biotech, a company I'm proud to be part of both personally and professionally! Agteria is part of the prestigious team of startups backed by Norrsken Launcher.I can't wait to contribute to this incredible team's mission to reduce 1% of the world's greenhouse gas emissions by 2035.

  • Licenses & Certifications

    • TOEFL

      The TOEFL® test
    • DELE- C1

      Instituto Cervantes
  • Honors & Awards

    • Awarded to Carolina Pascotto
      Excellence scholarship IESE Business School Sep 2023 Awarded to the top performers in the application process and recognizes outstanding achievements, personal merit and strong fit with IESE’s values.
  • Volunteer Experience

    • Volunteer

      Issued by BibliASPA on Oct 2015
      BibliASPAAssociated with Carolina Pascotto
    • Consultant

      Issued by PESC - FEA/USP on Jan 2013
      PESC - FEA/USPAssociated with Carolina Pascotto