Priyanka Bhardwaj

Experience

• 

  Baron Luxury & Lifestyles

  May 2016 - Jul 2016

  Internship

  A part of PR and Digital Marketing Team

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  Phoenix Marketcity Kurla

  May 2017 - Mar 2021

  • Formulate and execute brand campaigns, marketing communication strategy and media plan• Manage ATL marketing communication for the brand including print ads, outdoor, radio etc.• Coordinate with agencies for creation and designing of marketing collaterals, advertising artwork, shoots for seasonal campaigns, brand videos and all marketing communication materials.• Lead the development of communication content across all media channels• Developed Brand Architecture strategy for Phoenix Mils Ltd. group• Develop and oversee the PR communication strategy.- The PR value for the year increased by 64% compared to last year• Associate with leading content generation portals, celebrities & influencers to create unique brand content.- Successfully associated with brands like Harper’s Bazaar, Verve, LLB,• Curlytales, various B - Town and TV celebs.• Work in conjugation with more than 300 brands at the mall to plan and support their promotional campaigns. Show less

  • Senior Marketing Executive

    Apr 2018 - Mar 2021

  • Management Trainee

    May 2017 - Apr 2018
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  Shoppers Stop

  Apr 2021 - Jan 2022

  Deputy Manager Marketing

  - Formulate and execute pan-India social media strategy- Devise brand campaigns and marketing communication strategy- Associate with leading influencers and celebrities to create unique brand content. - Devise social media promotional strategy and develop content for private labels - Create content for and in association with brands that Shoppers Stop houses.- Develop a cross-channel social media strategy Show less

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  Reliance Brands Limited

  Jan 2022 - Aug 2024

  Deputy Manager Marketing

  Marketing & PR (Hamleys India | Hamleys Play | The White Crow Books & Coffee)