Dorien Deckers

Experience

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  Ipsos

  Feb 2013 - May 2020

  Coaching and leading a team of 3 researchersDeciding on best research design to meet clients’ market intelligence needs.End responsibility in research project management and deliverablesPresenting research results and recommendations in the client organization.Sparring with other research departments Formulating consumer insights and actionable recommendations for optimal brand positioning, concept writing, marketing and communication guidelines. A-Z managing international projects, including travel: coordinating set-up and fieldwork (ethnography, focus groups, online community, mobile); analyzing qual data; reporting (PPT)Markets: mostly N/E/S/W Europe Conducting fieldwork (offline and online)Reporting research findings in collaboration with project leader

  • Research Manager Qualitative

    Jan 2018 - May 2020

  • Senior Research Consultant

    Mar 2017 - May 2020

  • Research Consultant

    Feb 2016 - May 2020

  • Senior Research Executive

    Feb 2015 - May 2020

  • Research Executive

    Feb 2013 - May 2020
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  Astra Sweets

  May 2020 - Jan 2022

  Productmanager UFO & Hard Candy

  Portfolio management & optimizationNPD project lead: Building a candy assortment that is out of this worldMarketing plan & sales support: Getting the candies out there in the market in the best ways possibleVoice of the consumer: Putting consumers first in our decision making through market research

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  Foodservice Alliance

  Jan 2022 - Nov 2022

  Research & Publishing Manager

  Development and publishing of various trend papers and articles on topics related to the world of foodservice (product / industry / consumer trends)Talking with experts and entrepreneurs in the foodservice worldConducting market research - quantitative and qualitativeWriting for blog, socials and weekly newsletter

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  Ipsos Belgium

  Oct 2022 - now

  Senior Curator

  A curator in market research battles the infobesitas of marketeers and decision makers. I keep them from taking up too many (sometimes rubbish) info at once leading to more confusion and inability to act. Instead I provide them nourishing, balanced, fresh market insights to activate and strengthen business strategy! Follow Ipsos Belgium where I provide insights about people and society on today's themes as well - little healthy snacks to refuel your inspiration!