
Carmela Parkin
Photo section Manager

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About me
A Beautiful Eye: Creative Storytelling through Photography, Video, and Engaging Digital Media Content Creation
Education

Chisholm Institute of TAFE
1994 - 1995Associate Diploma of Visual Arts Visual ArtsActivities and Societies: Sculpture, Photography, Painting, Drawing Studying Visual Arts at TAFE provided me with hands-on experience in various artistic mediums, including painting, drawing, and photography. I developed my unique style through practical projects and critiques, guided by expert instructors. The program enhanced my creative skills and prepared me for a future in the arts

Marion College
1988 - 1993VCE Secondary Student Year 11-12
University of South Australia
2021 - 2027Bachelor of Digital Media Communication and Media StudiesSubjects completed: Writing for Digital Media.Introduction to GLAM sector- Galleries, Libraries, Archives and Museums.Digital Graphics and Imaging.Intercultural Communication.Introduction to Video Production.Critical Approaches to online learning.Introduction to Digital Media (creating a website for a place and a 2-minute promotional video).Current subjects: Introduction to social media (research social trends and create social media pages for… Show more Subjects completed: Writing for Digital Media.Introduction to GLAM sector- Galleries, Libraries, Archives and Museums.Digital Graphics and Imaging.Intercultural Communication.Introduction to Video Production.Critical Approaches to online learning.Introduction to Digital Media (creating a website for a place and a 2-minute promotional video).Current subjects: Introduction to social media (research social trends and create social media pages for promotion).Digital Media Project utilise all skills used in previous subjects to complete a Digital Media Project. Show less

The Photography Institute
2012 - 2013Diploma of Photography PhotographyActivities and Societies: Photography Undertook online study to upskill from Film to Digital photography.
Experience

Carrum Downs Pharmacy
Jul 1997 - Jun 2000Photo section ManagerConduct of interviews for new staff positions, staff training in all areas of expertise. Administrative duties including banking, time sheets, customer invoicing, stock control, opening and closing photo section, procurement of stock and machine supplies. Reporting and statistical analysis for the Pharmacy Manager on a weekly basis.Management of photographic orders and order filing. Management of the mini lab. Delegation of tasks and responsibility for workload, processing and printing film, colour correction, quality control, print spotting. Machine maintenance including chemical mixing and problem resolution.Operation of Kodak Image magic.Handling customer inquiries and complaints. Assistance with camera operation inquiries and rectification of faults. Retail sales (camera and photography supplies) Technical advice and troubleshooting for customers on photography techniques, (lighting, camera features etc.) Advice on selection of photo mounts and frame.Liaison with photographic supply representatives.Shop photographer specializing in Cradle Club and Glamour Photography.Management of all photographic promotions including determination of offers and duration, window dressing, signage and displays.Improved quality of processing and section promotion so that printing numbers increased from 11-15 rolls per day to 120 rolls per day. Show less

Smiths Kodak Express Melbourne.
Jul 2000 - Jun 2001Assistant Manager / PrinterConduct of interviews for new staff positions, staff training in all areas of expertise. Administrative duties including banking, time sheets, customer invoicing, stock control, opening and closing store. Reporting and statistical analysis for Head Office on a weekly basis. Management of photographic orders and order filing. Handling customer inquiries and complaints. Management of the mini lab. Machine maintenance including chemical mixing and problem resolution. Delegation of tasks and responsibility for workload.Processing and printing film, colour correction, quality control, print spotting Show less

Bond Imaging
Jun 2001 - Oct 2002PrinterResponsible for Proof printing all Professional photographer’s work, enlargements up to 8x12 inch for customer orders. Printed proofs and final prints of Wedding photography, School photography, Deb’s and formals, medical clients (hospital and forensics), New baby photographs for Mercy Hospital and other clients, Event photography, Travel photography, Art photography, Model shots, advertisement, catalogue photographs. Mini Lab Operation including processing and printing of professional film, colour correction, quality control, print spotting. Machine maintenance including chemical mixing and problem resolution. Meeting customer deadlines. Staff training in all areas of expertise. Digital film scanning (18mb, 2mb, special).Photo manipulation to customer requirements, image inspection, writing photo images to CD’s, Digital spotting. Show less

Vitasoy Australia
Jan 2006 - Jul 2010Lab TechnicianThis was a amazing experience, transferring my photolab skills to adapt to a food lab environment. With a team of six we worked rotating shifts to test, monitor and ensure the quality and safety of product before release. I was given project work of calibration of NIR which created extra work gathering samples to cross reference the fat and protein levels to build and maintain the calibration.

Self-employed
Jul 2014 - nowPhotographer a beautiful eyeNetworking, building strong client relationships, and buisness promotion.Social media marketing and implementing strategies.Booking clients, coordinating, and completing photoshoots, editing ensuring quality, and meeting client’s needs. Photography: Weddings, debs, award nights, Christmas events, festivals and choir performances. Kindergarten and childcare, family and children’s portraits, maternity and newborn. Musicians, commercial photography for small schools and kindergartens, farmers markets and other businesses. Set design and styling for events, photobooth hire, video and content creation and ran photography workshops.Calibration of equipment and operation of high-end digital technology. Problem-solving and making decisions in the moment to achieve a professional result. Creating my policies and procedures for a beautiful eye to ensure consistency and reliability of service. Introducing new services to expand and grow. Creating templates and backdrops to personalize Photobooth Hires. Sourcing supplies, bookkeeping, forecasting, budgeting, setting, and reaching targets. Show less

Vitasoy Australia
Mar 2017 - Feb 2022Laboratory Technicianproduct and raw material testing, recording results, product holds and retesting, mixing reagents, product release. SAP, Microsoft office, email, stocktaking.

Amaga, Australian Museums and Galleries Association Victoria.
May 2022 - Jul 2022Regional Digitisation Officer of Towong Shire, Bushfire Recovery Project.Photograph and scan valuable pictures, negatives, documents, paintings, and objects, editing ensuring quality and organising files meeting a client’s needs, file management. Travel to various booked locations across the Towong Shire, set up photography equipment for days work and pack down.Work with the Digitisation Coordinator to achieve workload.Advise on care and preservation of memories and the importance of a digital copy.Catalogue collections from museums and historical societies within the Towong Shire.Build strong client relationships and establish connections, finding stories behind the memorabilia. Show less

AlburyCity
Oct 2023 - Oct 2024Tourist Information OfficerSocial media marketing, content creation for Meta FB and Instagram posts and reels,Writing monthly EDM’s using Mailchimp and Website BlogsUpdate WordPress website when required for Events Blogs and what’s on.Help with Tourist inquiries about Albury Wodonga and Surrounding areasMaintain and update guides and what’s happening documents and websiteMaintain ATDW listings.Promote local businesses and familiarise myself with those signed up for the Tourism Partner Program (visit, discuss and tour the properties, provide our collateral for their use, and gather theirs to pass on.Project work – Audit and Optimise the image library for digital use.Personal Development – Learning AUSLAN to be inclusive of hearing-impaired visitors. (still learning)Support the coordinator with any ad hoc requests.Adapt the brand voice when communicating through all digital channelsCollect data and statistics for tracking Visitors to the areDisplay organises restock and reorder Brochures, flyers and OVG’s for other towns and Tourism Partners Show less

Tallangatta Neighbourhood House
Oct 2024 - Mar 2025Administrative AssistantAssisting the Neighbourhood House Coordinator in developing and executing programs and events that foster a sense of belonging for individuals within the community. Community Engaement, Digital marketing, Poster and Flyer creation using Canva, created new EDM using mailchimp, photography, social media and writing for digital media skills used in this role.
Licenses & Certifications
- View certificate

Learning Adobe Animate CC: Animation
LinkedInMar 2023
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