Andy Parker Jr.

Experience

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  TJ Maxx

  Feb 2011 - Jul 2011

  Cashier

  • Fulfilled cashier duties & dealt with customer inquiries• Endorsed store’s credit cards to customerso Led the amount of “TJ Maxx” reward cards sold as a part-time employee (while competing with full-time employees)• Aided in organizing and recovering store

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  Aeropostale

  Nov 2011 - May 2012

  Role Model

  •Excelled at working within a team in order to make sure the customer was the utmost priority•Participated in store’s “Teens for Jeans” charity•Collected and donated over 300 pairs of jeans for teens across the country and received recognition for amount of jeans collected

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  Fordham University

  Oct 2012 - May 2014

  Student Worker

  •Create reports for documents reflecting University expenditures over given periods of time •Increase office efficiency by rearranging office space in order to make documents more accessible•Organize and scan check requests so that they are readily available

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  Philly Hype Streetwear

  Feb 2013 - May 2017

  Ecommerce Entrepreneur

  - Accumulated 23 sales with $8,146 in net sales and a profit margin of 42% in Q4 of 2016- Manage and optimize business website, social media, ecommerce platforms and Google Analytics- Utilize e-commerce tools such as Paypal, eBay, and Grailed in order to fulfill market and transaction endeavors- Accumulated pricing information of competitors in order to better position products- Examine, analyze, and penetrate markets in which there are shortages of products- Accumulated pricing information of competitors in order to make products more appealing Show less

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  YMCA

  May 2013 - Aug 2013

  Camp Counselor

  •Led, within a team of five counselors, 110 campers between the ages of 8 and 13 in camp activities and games •Designed a schedule for campers containing exercises that build on one another in order to teach an activity•Guided children in respecting and interacting with one another in a manner that complies with the YMCA’s mission statement•Instilled a desire within campers to participate, learn, and succeed in camp activities

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  Blue Flame Marketing

  Jun 2014 - Aug 2014

  Marketing Intern

  • Managed event planning logistics as well as on-site support for client and brand endeavors• Led intern team in order to develop and present a holiday marketing campaign for Aquahydrate• Compiled comprehensive reports regarding market trends and impact from multiple Sean Combs social media platforms

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  Zipcar

  Jan 2015 - Apr 2015

  Brand Ambassador

  • Collaborated with co-ambassador to construct a marketing scheme that is apt for Fordham’s unique dynamic• Constructed and executed extensive marketing strategies to raise brand awareness within Fordham community• Organized and co-sponsored events on campus in order to strategically engage those of the intended target markets• Designed unique visuals and utilized social media platforms to aid in the promotion of events and campaigns

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  UtiliSave, LLC

  Feb 2015 - Jul 2015

  Marketing and Sales Intern

  • Utilized Salesforce data programing in order to generate leads and explicitly depict sales opportunities• Collaborated with MIS team in implementing tools to improve client account review process• Conducted research and created blog entries for company’s industry blog• Spearheaded proposal with Marketing Coordinator in order to create strategy pitches for upper management

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  GroupM

  Jul 2015 - Dec 2015

  Product/Search/Social Intern

  • Managed review process of industry leading SEM tool vendors such as Kenshoo, Marin, Yext, and Brightedge• Collaborated with paid social team to gather analytics as well as create posts for client campaigns• Assessed industry opportunities for launch of new search, local and eCommerce product offerings• Maintained daily interactions with clients as well as provided administrative support**Currently pursuing Google Analytics, Google AdWords certifications

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  Vea Fitness

  Jun 2016 - Dec 2016

  Social Media Intern - Facebook

  - Managed both organic and paid brand endeavors on Facebook platform- Utilized Facebook Business Manager to launch ads, granularly target audiences, and analyze campaigns- Developed inventive and inspirational creative and post copy that were utilized in all social media platforms

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  Pepperjam

  Aug 2016 - Feb 2017

  Associate, Client Marketing

  • Responsible for day-to-day client communication and proactively ensuring client needs were met and exceeded• Oversaw teams of channel experts executing campaigns across Paid Search/Social, Affiliate, and Display programs• Managed client campaign launch, implementation, and troubleshooting to ensure KPIs and benchmarks were met• Owned client reporting, meeting and billing processes on a weekly/monthly basis

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  Comcast

  Aug 2017 - now

  • Sr. Manager, Emerging Products

    Jul 2022 - now

  • Manager, eCommerce

    Sept 2020 - Jul 2022

  • Sr. Analyst, Paid Search

    Nov 2018 - Sept 2020

  • Analyst, Paid Search

    Aug 2017 - Nov 2018