Indu Khokher

Experience

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  Maersk Line

  May 2012 - Jul 2012

  Process Excellence Intern

  • Worked under Process Excellence Manger - India Subcontinent on newly developed online payment tool.• Main focus was on to study and understand the concern of stakeholders and finding the loop holes in process of the tool.• Suggested various changes in the tool and worked towards making it for user friendly and educating the stakeholder about the benefits of the tool.

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  WheeBOX

  Jan 2013 - Mar 2013

  Research Associate

  • I was responsible for PR activities and digital media, created awareness among customer base through various media channels.• Built the prospect clients database and generated leads, helped the organization to grab a deal critical for the growth of the organization.• Market research and competition mapping of the Skill assessment industry.

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  Embassy of Bosnia and Herzegovina

  Aug 2013 - Oct 2013

  Secretary

  • Admin role - Handling the day to day operations of the Embassy.• Preparing MIS.• Bridging the cross-cultural difference.• Creating Business opportunities, and building relations with the organisations in India.• Handling the visa process and coordinating visa interviews.

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  Flytxt

  Nov 2013 - Dec 2014

  Sr. Executive- Marketing Operations

  • Secondary Research: Telecom sector and operator analysis for Africa and South East Asia.• Market Research: market share and demographic research of various telecom players in different markets.• BRS collection, documentation, feasibility check and configuration.• Campaign management: handling 250 plus different campaigns in Vodafone Karnataka. To ensure proper delivery and proper benefit is given to customer.( base size- 9 Million)• Customer Relation Management: Communicating and coordinating with the client to identify and resolve the issues in the process.• Handling MIS activities and Revenue cycle i.e Billing.• Pre – Post analysis and impact analysis of the campaigns. Show less

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  Snapdeal

  Feb 2015 - Oct 2015

  • Business Analysis by tracking and analyzing net sales, gross margin, net margin, and ASP (average selling price) of the category and working on competitive pricing, product placement, and inventory management. • Campaign Management by Formulating and executing new campaign activities, building revenues from brand promotions.• Process Management/Compliance: Maintaining & developing the process for the hygiene of the online site in terms of the Pricing, Product range, offers, Promotions.• Inventory Management: Ensuring inventories in coordination with brands and distributors.• Liaised between Sellers and various departments, communicating effectively to maintain customer satisfaction and uphold company protocols. Show less

  • Assistant Manager - Partnership & Strategic Initiatives

    Aug 2015 - Oct 2015

  • Key Account Manager - FMCG

    Feb 2015 - Jul 2015
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  GIGABYTE

  Jun 2016 - Feb 2021

  • E-Commerce Business Managements by building E-commerce Channel, Strategizing and implementing Sales and marketing initiatives for E-commerce e.g. Amazon.• Developed and implemented product positioning plan by understanding customer needs, product roadmap, market trends.• Developed the go to the market strategy for AORUS brand, executed marketing strategies to drive sales and awareness of products by identifying the goals, channel market, consumer base and risks.• Consumer Segmentation by analyzing and understanding the Consumer bheaviour for better product promotion and placement.• Developed strategy and managed market communications that drove product demand.• Preparation and customization of marketing copy, images, videos, emails and other collateral.• Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Gaming/editing/computing products.• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation, Influencer marketing.• Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation. Show less • Developed and monitored product sales plans, distribution and P&L accounting. Planned and executed 3 product launches in 2017.• Conducted competition benchmarking and pricing analysis reports.• Conducted Market research to find out market share, market size and consumer requirements to finalize go to market strategy for Video Editing Industry.• Submitted reports to senior management to aid in business decision-making and planning.• Managed inventory control processes to check on the distributor and channel stock, control costs and maintain sales floor levels to meet customer needs.• Trained team members in successful strategies to meet operational and sales targets.• Handled B2C & B2B marketing strategy planning and execution along with events, channel programs and backend rebates to promote sales.• Conducted Meetups for Editors, Gamers and Channel Partners to promote and establish brand AORUS, resulted in 15% growth of HE products. Show less

  • Marcom Manager

    Jan 2018 - Feb 2021

  • Assistant Product Manager

    Jun 2016 - Jan 2018
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  Bharat Heavy Electricals Limited

  Feb 2021 - Nov 2021

  Young Professional - Corporate Startegy Management

  • Studied the transformation journeys of successful OEMs, who have diversified their product profile over the last 10 years and identifed best practices that can be adopted by BHEL.• Formulated Digital Transformation road-map of the organization as part of a cross functional team with people from IT, finance and operations.• Anchored the re-launch of BHELs Technology Innovation Portal- SanRachna; responsible for redefining scope, user experience, marketing and content management.• Formulated brand management and marketing plan, with special focus on social media along with corporate communication team.• Benchmarking the current policies/ practices (as identified) of BHEL, with global OEMs and other Government organizations.• Scanning business opportunities in line with country’s investment plans.• Anchoring the operational excellence program along with the team with special focus upon change management and maturity assessment.• Working at Identifying marketing strategies for identified products/ sectors for diversification. Show less

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  HCL Technologies

  Nov 2021 - now

  Project Manager