
Yumeng Hong
Interior Designer

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About me
UCL dfpi MArch | UI/UX Designer |Interactive designer | Kuaishou Intern
Education

China’s academy of art (CAA)
2019 - 2023Bachelor of Arts - BA Architecture (Environmental Design) 90.65/100Activities and Societies: 1. Head of Publicity Department | Lawn Music Festival | Jul. 2020- May 2021 2. Music Performer | Welcoming Music Gala of China Academy of Art | Sept. 2019 3. Officers, Financial Department | No. 24 Poetry Club | Sept. 2021-Jul.2023 4. ” Welfare Action Volunteer | 19th Asian Games Hangzhou2022 Organising Committee | Sept. 2021 5. Exhibition experience | The "Book of a Lifetime" Excellent Student’s Practical Work Exhibition | Sept. 2021-Jun.2022 6. Volunteer | 2021 Thematic Concert | May 2021

The Bartlett School of Architecture, UCL
2023 - 2024Master of Architecture - MArch Design For Performance and Interaction
Experience

Forest Architects
Jul 2021 - Sept 2021Interior DesignerB&B design, design for public spaces and suites

自雇
Jul 2023 - Sept 20233D DesignerDesign for an Ultiverse game program,Game Scene Modelling,Virtual Architecture Design

Atelier Deshaus
Jul 2023 - Sept 2023ArchitectWork as an architecture intern. Modeling and CAD drawing

Dexin Dongyuan Intelligent Technology (Beijing) Co., Ltd.
Nov 2023 - Feb 2024User Experience DesignerRequirement Analysis: Facing complex social issues such as severe aging within the Wufu community and urban-rural transitions, to effectively solve the living pain points of various user groups in the community, conducted in-depth interviews with five types of stakeholders: business owners, tenants, visitors, merchants, and property management. Detailed user personas and life scene problems were dissected to unearth their real needs. Through brainstorming sessions, prioritized various user problems and developed solutions, proposing the creation of a smart community comprehensive informational service APP.Competitive Research: Benchmarked against community and local service competitors like "Airbnb", "Meiguan Gong", "I Love Community", and "Palm Lianjia", analyzing and comparing target users, core functionalities, strengths, and weaknesses. This research refined product inspiration and provided reference for the design of the Wufu Community APP solution.Product Design: Organized core user journeys and primary issues to complete the APP's information architecture design. Planned from scratch the core functionalities such as real estate transactions, housing rentals, property services, promotional activities, and nearby navigation, supporting users to choose corresponding service modules based on different identities. Independently completed wireframes, interface interactions, and the design of prototypes and components, handing them over to the technical team to follow up on development progress. The APP is currently progressing steadily. Post-launch, it is expected to serve 4000+ community residents, assisting property management in increasing service efficiency by over 30% and generating an income increase of over 20%. Show less

Freelance
Jan 2024 - Feb 2024User Interface DesignerMultifunctional Time Management APP DesignRequirement Analysis: The blur between home and work in today’s busy life, coupled with chaotic time distribution and lack of communication among family members, often leads to tensions and conflicts. Based on these observations, proposed the development of a Family Time Management APP aimed at visualizing the schedules of all family members to foster mutual understanding and, consequently, improve family relations.Product Design: Mapped out typical user personas and user journeys to support individual time management. Utilized a visual dashboard for previewing members' schedules and marking common free time slots to encourage the planning of interactive time. Quick tags such as “Chatting,” “Shopping,” “Playing,” were introduced to facilitate the creation of communal activities. Leveraged reminders and other tools to assist users in better organizing their schedules, ultimately completing the wireframes and product prototypes independently.Testing Feedback: Conducted User Acceptance Testing (UAT) with target users by setting tasks to observe their demo operational processes and task completion rates. 80% of users successfully completed the tasks and showed keen interest in the APP, suggesting features like item sharing and event invitations to address related needs. Show less

Imaginix.inc
Mar 2024 - May 2024User Experience DesignerAI Social Product Platform DesignAI social product platform design:Participated in designing a voice chat-based social platform for young users, integrated with multiple AI assistants developed by the company using generative large language models to meet needs in life, social interactions, learning, and course selection; ensuring functional and visual consistency across web and mobile platforms; deeply integrated voice interaction and text generation, enhancing user experience with warmth and friendliness.Collaboration and delivery with IT team:Worked closely with the development team; the platform is currently in beta testing, with rapid iteration based on user feedback after small-scale launch; received recognition and guidance from Open AI founder Sam Altman and investment from renowned investors like Guangyao Liu ; one of the applications, Kimi.AI, is now available on the Apple App Store, exceeding 20,000 users on the first day. Show less

Beijing Kuaishou Technology Co., Ltd.
Aug 2024 - Sept 2024Interactive Designer· Optimization of Kuaishou's Middle Eastern Merchant Features / UI Design: Transfer and Transaction Query Optimization / Banner Enhancement – Achieved a 15% increase in daily top-up revenue within the region.1. Designed and implemented a secondary verification process before transfers in Figma, supporting multi-account batch transfers, improving the transaction query interface, and adding features like time range filtering and total coin issuance display.2. AI Static Banner Optimization – Increased click-through rate by 15%, interaction rate by 12%, brand recognition by 20%, and ad ROI by 10%.3. Designed and executed a complete workflow from material sourcing to delivery based on project requirements, leveraging Turing model optimization for AI generation and conducting prompt training. · User Research for the Brazilian Market: Conducted in-depth UX research on over 100,000 users, aiming to produce a detailed research report (in both document and presentation formats) to enhance the localization of the overseas version, Kwai.1. Led user segmentation to identify high-value users, conducted 1-on-1 in-depth interviews and offline user research, coordinated with international teams for user contact, scheduling, and building user groups. 2. Performed qualitative analysis on collected interview videos and audio, distilled key user insights, analyzed the unique needs of Brazilian users, and drove product localization efforts.· B-side Project Requirements Optimization / Iteration: H5 External Payment Flow Iteration for Content Monetization Details Page – Improved system usability and operational efficiency by 30%.1. Designed complex account permissions management, optimized the user interface for price settings and ad unlock settings. Through information architecture restructuring and enhanced user guidance, ensured a smooth payment experience. Integrated payment SDKs, streamlined user flow, and improved front-end interactions, effectively reducing user errors. Show less
Licenses & Certifications
- View certificate

IELTS 7
IELTS OfficialDec 2022
Honors & Awards
- Awarded to Yumeng HongZhejiang Provincial Government Scholarship (Top 5%) Zhejiang Provincial Department of Education Dec 2020 Awarded for Top 5% Students
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