Heru N.

Experience

• 

  University Of Muhammadiyah Malang

  Aug 2013 - Dec 2013

  Partimer UPT PMB
• 

  PT HM Sampoerna Tbk.

  Jun 2014 - Mar 2015

  Retail Engagement Executive
• 

  Blibli.com

  Apr 2015 - now

  - Building awareness for a company by engaging directly with target audiences consumers (on ground channel)- Identify new opportunities within the market and generate innovative ideas to promote particular brands, products or services to address advertising needs- Ensure brand consistency is maintained through all marketing channels.- Responsible to bring new customers and retention customers (increase sales revenue and achieve marketing objectives) by holding on ground activities.- Responsible for the end to end process including budget & concept & report- Monitoring competitor movement focusing on ground & new customer activity- Corporate Social Responsibility Support Show less - Gathered consumer insights through trend & market research, data analysis to develop Strategic Plans.- Create a comprehensive Strategy Deck (incl. product and market insight, objectives, target audience, consumer journey, touch-points, campaign phasing, timeline).- Executed campaign strategy by liaising with creative, media, and digital marketing team.- Collaborate with comercial team to develop and implement strategic activities- Analyze report and assess the performance of all channel marketing activities and results Show less

  • Brand Activation Lead

    Jan 2020 - now

  • Brand Strategy Lead

    Aug 2020 - Mar 2022

  • Senior Brand Activation

    Jan 2019 - Dec 2020

  • Brand Activation

    Apr 2015 - Dec 2018