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Roberto Dimayuga

Roberto Dimayuga

Marketing Manager

Followers of Roberto Dimayuga8000 followers
location of Roberto DimayugaMetro Manila, National Capital Region, Philippines

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  • Timeline

  • About me

    Trade Finance Broker

  • Education

    • Ateneo-International Institute of Digital Marketing

      2013 - 2015
      Social Media Marketing Specialist Digital Marketing Social Media Marketing Thesis: Passed

      I have completed the Social Media Marketing Specialization track in October 2013 to complement my 35 years expeience in B2B and B2C marketing. I have so far finished the following courses: Digital Marketing Plan, Community Management and Social Media Marketing. I have defended my thesis on Servsafe Social Media Marketing and just awaiting for the final grade.

    • Philantrophy University

      2013 - 2013
      Statement of Accomplishment Fundraising: How to Connect with Donors Completed

      Activities and Societies: Team leader for group assignments. Far too often organizations see donors through the distorted lens of retention rates and giving capacity. When it comes to fundraising, organizations must remember that relationships are a two-way street. The best fundraisers engage their donors in a multitude of ways: they build relationships, identify common interests, listen, and show gratitude.Through this course, students will learn the ins and outs of fundraising from a seasoned fundraiser. Based on the instructor's book "How to… Show more Far too often organizations see donors through the distorted lens of retention rates and giving capacity. When it comes to fundraising, organizations must remember that relationships are a two-way street. The best fundraisers engage their donors in a multitude of ways: they build relationships, identify common interests, listen, and show gratitude.Through this course, students will learn the ins and outs of fundraising from a seasoned fundraiser. Based on the instructor's book "How to Connect with Donors and Double the Money You Raise," the course will show successes and reveal failures that will expose the nuances of effective fundraising practices. Learners will then apply the knowledge and stories learned from the class to the practices of their own organizations' development teams. Show less

    • Asian Institue of Management, Philippines

      2006 - 2006
      Short course Marketing Strategy Course Completed

      Team leader in case studies.

    • De La Salle Lipa

      1969 - 1973
      High Shool HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES

    • De La Salle University

      1973 - 1978
      Bachelor of Science in Commerce and Bachelor of Arts -- Marketing Management and Behavioral Science Awardee for Academic Excellence in Marketing Management - Phil Marketing Assoc.

      Activities and Societies: Marketing Management class president. Founding Director - Junior Entrepreneurs Marketing Association Marketing Management and Behavioral Science are two strongly complementing courses which are very relevant to the highly social nature of today's digital marketing.A good educational foundation on Social Media Marketing is expected to take my traditional marketing education, work experience and insights to the digital level.

  • Experience

    • Amalgamated Specialties Corp.

      Jan 1991 - Aug 2001
      Marketing Manager

      Amalgamated Specialties Corp is a leader in the Philippine stationary industry and licensee of Crayola and Super Sharpie. Starting with an ad and promo budget of less than $10K in 1991 I was able to expand the company from $3.5million to $18.3million in 10 years--and an ad and promo budget of $610k by the time I left the company. Product development, great advertising, sales incentives that are orchestrated cleverly.

    • Ecolab Philippines, Inc.

      Oct 2001 - Dec 2012
      Marketing Manager

      Ecolab is a Fortune 500 company with an annual turnover in excess of $11Billion and operates in more than 160 countries. Ecolab is the global leader in cleaning, sanitation, food safety and water reuse. At Ecolab Philippines, Inc. I supported the Institutional and F&B divisions. Among other things I lead the sales team of the three divisions in order to gain the Mang Inasal business worth US$585K in more than 400 locations. Through my 10 year directorship at the Hotel and Restaurant Assoc of the Phil and numerous speaking engagements and advocacy I was able to establish Ecolab as the premier food safety company in the Philippines.In 2007 I was a member of "Project Tiger", Ecolab's global team for the Asian Food Safety initiative with special focus on China prior to the Beijing Olympics. Show less

    • FightBac Training Services

      Jan 2013 - Dec 2014
      Food Safety Educator

      The main thrust of the position of Chief Marketing Strategist of FightBac is to market the food safety advocacy to the various sectors of society such as but not limited to the: foodservice, hospitality, tourism, human resources, workers, educational institutions and hospitals. To engage all of these sectors with the big idea of creating a food safety culture for the Philippines.

    • Plan Z Web Technologies

      Jul 2013 - Nov 2014
      Marketing Consultant

      My work at PlanZ goes beyond marketing consultancy and instituting sound marketing imperatives. I grow the digital-social media marketing and e-commerce business in both B2B and B2C environments. Expansion of Plan Z as a technology enabler includes hospitality, resorts, restaurants, real estate, local government and multi-level marketing.

    • Amalgamated Specialties Corp.

      Jan 2014 - Mar 2014
      Digital and Social Media Marketing Consultant

      Direct and revitalize the marketing efforts of the CRAYOLA brand through digital and social media marketing. The expansion of Crayola brand in the Phililppines into new market segments will be a case study in the effectiveness of digital/social media marketing.My engagement with Amalgamated Specialties Corp. ended in March 21, 2014.

    • One Asia Center

      Sept 2014 - Jul 2015
      Digital and Social Media Marketing Consultant

      Direct the marketing and sales objectives of the company with the goal of surpassing sales targets and strengthening the brand through digital and traditional means.

    • Prowater Technologies, Inc.

      May 2015 - Dec 2015
      Marketing Consultant

      Prowater Technologies, Inc., specializing in the design and construction of water and wastewater treatment facilities. The company is the exclusive distributor of Rydlyme biodegradable descalers. I provide the company with strategic direction and differentiation to achieve market leadership.

    • ACTION COACH PHILIPPINES

      Jan 2016 - Mar 2018
      General Manager

      ACTION COACH is the No.1 business coaching company, operating in 59 countries helping more than 15,000 companies grow and auto-pilot.Brad Sugars is the founder of Action Coach. He authored 15 best selling business books. Brad shares the stage with luminaries such as Robert Kiyosaki and John Maxwell.

    • LINE-X PHILIPPINES

      Mar 2017 - now
      Marketing Consultant

      KCBA Protective Coatings Inc is the local franchisee of LINE-X in the Philippines. LINE-X is a US brand protective coating used in military, industries, marine, hospitality, food safety, etc. Perhaps everyday people will find a new application for it.I am here to help the business grow the business of KCBA Protective Coatings, Inc (the Philippine franchisee), find new markets and help give it the brand recognition it deserves.

    • LINK Business Broking Philippines, Inc

      Mar 2018 - now
      Business Broker

      A business broker matches buyers with sellers of businesses. At LINK Business Broking Philippines we have a proven 9 Step process in selling businesses. We have contracts and templates in place that simplifies the process and eliminates the guessing game. Our proprietary valuation software will help sellers temper their asking price. Aligning selling price to realistic level will accelerate the sale. And by coaching the seller how to increase their bottom line will raise the value of their business. Show less

    • LINK Business Broking Philippines, Inc.

      Mar 2018 - now
      DISC+MOTIVATORS Behavioral Strategist

      A Behavior+Motivators Coach is able to see how buyers and sellers are wired and how they will decide based on their behavioral foot prints. I coach buyers and sellers of businesses in order for them to collaborate well and make the deal happen.

    • Trade Finance Company (TFC)

      Aug 2023 - now

      Trade finance represents the financial instruments and products that are used by companies to facilitate international trade and commerce. Trade finance makes it possible and easier for importers and exporters to transact business through trade. Trade finance is an umbrella term meaning it covers many financial products that banks and companies utilize to make trade transactions feasible.

      • Trade Finance Broker

        Aug 2023 - now

      • Trade Finance Marketer

        Aug 2023 - Sept 2023

  • Licenses & Certifications

    • Certified Digital Marketer, Social Media Marketing Specialist

      International Institute of Digital Marketing
      Mar 2015

  • Honors & Awards

    • Awarded to Roberto Dimayuga
      Social Media Marketing Specialist Ateneo-International Institute of Digital Marketing Mar 2014 Received the Social Media Marketing Specialization certificate after having completed all the course requirement.
    • Awarded to Roberto Dimayuga
      Honorary Member Philippine Chamber of Commerce and Industry - Muntinlupa Feb 2013 In recognition for the contributions to the efforts of the Muntinlupa Chamber of Commerce and Industry in uplifting the city's business environment.
    • Awarded to Roberto Dimayuga
      Jose Rizal Honor Society De La Salle University Mar 1978 Graduating students with honors automatically become members of the Jose Rizal Honor Society of De La Salle University.
    • Awarded to Roberto Dimayuga
      Most Outstanding Marketing Graduate for Academic Excellence Philippine Marketing Association, Inc. Mar 1978 A national search for the most outstanding marketing graduate for academic excellence in the Philippines. This is the first time PMA gave this award.

  • Volunteer Experience

    • Bible Teacher

      Issued by Victory Christian Fellowship Lipa on Jan 2009
      Victory Christian Fellowship LipaAssociated with Roberto Dimayuga