
Simona Toma-Dimache
Photo Stylist / Editor

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About me
General Manager and Co-Owner at Artwell Concept
Education

Architecture and Urbanism University „Ion Mincu” Bucharest
-Bachelor of Architecture (B.Arch.) Interior Design
"Ioan I. Dalles" University
-Bachelor's degree Landscaping Architecture
Experience

SC PBR Publishing SRL / Media PRO
Jan 2000 - Feb 2002Photo Stylist / EditorSet Decoration and Scenography for "Playboy" photoshoots.Decorations column Editor for the following magazines: "Madame Figaro", "Super", "Acasa Magazin".

Group Management SRL
Mar 2002 - Jun 2005Editor in ChiefManaging all activities of the "Vacante & Calatorii" magazine editorial

RTC Holding
Jul 2005 - May 2006Creative DirectorManaging the creative department of the Advertising Agency (Addvice Plus SRL).

Diverta
May 2006 - Feb 2012As manager of the Retail Business Development department I was responsible for:* Improve organization’s market position and achieve financial growth* Maintaining the relationship with Landlord’s lease and technical departments in order to start and coordinate the Store optimization process and obtain all the authorizations and permits * Develop long-term organizational strategic goals, builds key customer relationships, identifies business opportunities and maintains extensive knowledge of current market conditions * Budgeting for all the issues required for the store retail chain optimization and maintenance purpose and reporting to CFO and CEO* Help manage existing clients and ensure they stay satisfied and positive* Managing the team of Project ManagersAs a Facilities Manager I was responsable for:* Directing, coordinating and planning essential central services such as reception, security, maintenance, catering, parking, cleaning, waste disposal and recycling* Making sure that the company office building meets health and safety standards and legal requirements* Planning best allocation and utilisation of space and resources for new buildings, or re-organising current premises;* Managing refurbishment, renovations and office moves* Managing general upkeep and maintenance* Managing office systems, which may include IT and office equipment.* Managing budgets and negotiating the best deals with contractors and suppliers* Advising on energy efficiency* Checking that agreed work by staff or contractors has been completed satisfactorily and following up on any deficiencies* Responding appropriately to emergencies or urgent issues as they arise Show less As a Retail Project Manager I was responsible for: • Defining and writing the Design Handbook for Diverta retails stores.• Developing the floor plans with execution details (according to the brand Design Handbook and the Tenant Manual)• Planning and organizing actions to start the project of opening a new store• Phasing and scheduling of construction works• Meetings, negotiations and supplier selection• Creating and managing budgets• Coordination of construction works and project team• Ensuring the completion of projects in time, within budget and according to aesthetic and quality standards required• Managing maintenance repairs and modifications of the stores throughout their operation• Maintaining and developing professional relationships with all internal and external partners• Largest budget managed - Retail Shop Diverta Magheru (formerly Eva shop) - 1.2 million EUR• Facilities management and office space planning• On site visits checking every construction stage, offering support with availability at any hour.As the Retail Brand Visual Manager I was responsible for:• Designing the brand Identity Manual and image of Diverta• Implementing and enforcing the brand identity standards (arranging and positioning of promotional materials, displays, tables and presentation of signs, ensuring their optimal visibility)• Assistance in designing and launching visual communication guidelines and proposal of signaling systems or new forms of presentation• Ongoing check of the communication materials compliance and ensuring they function as intended• Training and informing retail store teams in order to comply with the brand identity standards• Regularly visiting stores and commercial spaces for analysis and opportunity discovery Show less
Business Development Executive and Facility Manager
Jan 2010 - Feb 2012Retail Project Manager
May 2006 - Dec 2009

Artwell Concept
Aug 2011 - nowGeneral Manager and Co-OwnerOffering a wide selection of services in:* Architectural drawings (floor plan, site plan, elevation, cross section, detail drawings etc) using Computer-Aided Design (CAD)* Store Concept Design and Consulting* Construction engineering supportWith a portfolio of over 160 retail stores (33 at home and over 128 abroad) and coverage in 17 countries (Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Montenegro, Poland, Republic of Moldova, Romania, Serbia, Slovakia, Slovenia) for clients like Dormeo Home, Top Shop, Network One Distribution (NOD) and others.Also worked for Franchise retail stores like: Brooksfield, Cup&Cino, Osim, Idea, Vices&More, SportGuru, Ahava Cosmetics. Show less

Flanco Romania
Mar 2012 - Oct 2016Business Development Project ManagerResponsibilities like:* Project Management for new store openings and refurbishment* Architectural drawing package (floor plan, site plan, elevation, cross section, detail drawings etc)* Facilities management for the existing storesGoing into further detail this means to:* Assess project requirements and collecting key information of any site specific constraints and design criteria communicated by the Landlords* Execute the Architectural drawings of the design process (CAD drawings and Design Brief)* Check and validate the Design Pack internally and with partners and distributor markets and ensure proper distribution to all key parties, including Mall Managements* Define item requirements based on concept standards, visual merchandising requirements and any special requests* Prepare project budgets and schedules and implement plans so projects are completed on time and within budget* Organize kick-off meetings with key parties involved* Organize tender and ensure that proper agreements are in place* Independently take production and design decisions in the best interest of the company* Make regular visits to store locations checking every construction stage, offering support with availability at any hour* Conduct job meetings on site, progress meetings with the suppliers, producers and the rest of the construction team.* Ensure that all items required will be delivered on time and within budget prior to attending the store opening* Oversee quality control of the project and manage the project close-out* Execute a formal hand-over with the contractor, shop fitter and any other parties contracted by * Manage maintenance repairs and modifications of the stores throughout their operation * Fix and/or prevent any sort of mechanical, plumbing, electrical, furniture or signage problems* Perform routine and overhaul actions which keep the stores operating to the desired standardsWorked on 64 store openings and 57 refurbishments. Show less
Licenses & Certifications

Entrepreneurship
MSK Global
Project Management
Celemi - Making Change Happen
Languages
- enEnglish
- roRomanian
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