Michael David Penacerrada ⚡️

Experience

• 

  Netforcepro Marketing and Consulting

  Jan 2013 - Jun 2016

  Senior Graphic Desinger

  Lead the design, development, and implementation of graphics, layouts, and visuals. Supervise graphic materials to ensure quality and accuracy. Manage client proposals from typesetting through production. Collaborate with clients on design style, format, and timelines. Create rough layouts to illustrate concepts, develop graphics for products, logos, and websites, and review final layouts for improvements.

• 

  Automation and Co

  Dec 2016 - Mar 2021

  Senior Graphic Designer

  Pioneer/Senior position in the creative department. Lead the design, implementation, and production of graphics, video editing, and animation for our clients. Conduct site visits and strategize real-time designs for all presentations, from draft to printouts. Capable of determining and proposing practical design quotations. Create immersive presentations for product demos, utilizing actual floor plans to provide a realistic experience.

• 

  Sadiqa FZ LLC

  Apr 2021 - now

  • Led and Supervised: Directed the creation of design solutions for 20+ in-house brands and 10+ external clients across diverse industries.• Team Management: Managed a team of three designers handling 10+ projects monthly for clients in the UAE, Philippines, Seychelles, Germany, and Russia.• Brand Growth: Boosted brand awareness by 25% and drove a 55% increase in customer engagement through strategic digital marketing campaigns• Efficiency Improvements: Implemented Asana to streamline 100+ monthly tasks, boosting team efficiency by 20%.• Productivity Enhancements: Introduced agile methodologies and design sprints, increasing overall team productivity by 40%.• Design System Creation: Developed multi-platform style guides for recurring tasks, cutting task completion times by 50%.• Effective Communication: Established structured team meetings every Monday and regular stakeholder check-ins during the 1st and 4th week of each month.• User-centric Designer: Designed 20+ UI solutions for the internal CRM platform, Bitrix, and executed 10+ comprehensive UX/UI website designs following a thorough creative process (Empathize, Define, Ideate, Prototype, Test). Show less

  • Art Director

    Dec 2023 - now

  • Senior Graphic Designer

    Nov 2022 - Dec 2023

  • Lead Graphic Designer

    Apr 2021 - Nov 2022
• 

  CRESCO Holding

  Apr 2021 - now

  Art Director

  • Led and Supervised: Directed the creation of design solutions for 20+ in-house brands and 10+ external clients across diverse industries.• Team Management: Managed a team of three designers handling 10+ projects monthly for clients in the UAE, Philippines, Seychelles, Germany, and Russia.• Brand Growth: Boosted brand awareness by 25% and drove a 55% increase in customer engagement through strategic digital marketing campaigns• Efficiency Improvements: Implemented Asana to streamline 100+ monthly tasks, boosting team efficiency by 20%.• Productivity Enhancements: Introduced agile methodologies and design sprints, increasing overall team productivity by 40%.• Design System Creation: Developed multi-platform style guides for recurring tasks, cutting task completion times by 50%.• Effective Communication: Established structured team meetings every Monday and regular stakeholder check-ins during the 1st and 4th week of each month.• User-centric Designer: Designed 20+ UI solutions for the internal CRM platform, Bitrix, and executed 10+ comprehensive UX/UI website designs following a thorough creative process (Empathize, Define, Ideate, Prototype, Test). Show less