Rebecca Welsch

Experience

• 

  IBM

  Jan 2002 - Jan 2009

  - Responsible for developing the over-arching marketing strategy for different lines of our consulting business services including CRM, Change Consulting and Human Capital Management.- Present marketing plans to business stakeholders and marketing board.- Brief and work closely with the marketing communications team to successfully execute marketing tactics such as events, direct marketing, thought leadership.- Manage multiple campaigns across different business units with different stakeholders. Show less

  • Group Marketing Manager

    Jan 2007 - Jan 2009

  • Marketing Manager

    Jan 2005 - Jan 2007

  • Marketing Communications Manager

    Jan 2002 - Jan 2005
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  Welsch Photography

  Jan 2009 - Jan 2020

  Business Owner/Marketing Lead

  I created Welsch Photography when I had my kids because I was looking for a flexible environment where I still had the privilege of building my own business and harnessing my entrepreneurial spirit while being very involved with my kids. During that time, I developed and executed marketing strategies with a strong focus on lead generation;- Built and executed marketing tactics including paid Facebook advertising, expo displays, alliance marketing, brand development, SEO, email marketing, chat bots and marketing funnels.- Created cut-through in an intensely competitive industry through unique and differentiated marketing.Now the kids are big and I'm looking for a new challenge in an organisation who values my business and marketing background. Show less

• 

  HRS Group

  Jun 2021 - now

  • Built a team of 6 Product Marketing Managers across Europe, America and Australia and created the mission, processes, frameworks and guiding principles for the Product Marketing Team• Strategic partner of the business – created positioning and narratives across all areas of the business• Coached the team around the launch of new products and the entrance into new categories• Created lead generation management and marketing transparency (marketing tech, lead scoring, MQL automated dashboards, sales collaboration).• Built Go to market strategies • Became the voice of the customer – win/loss interviews, messaging testing interviews, pitch deck testing, product testing• Rapid content creation model through partnerships and automated programs• Web, email drip campaigns, webinars, whitepapers, case studies, product demos, enablement (pitch decks, objection handling, battlecards (competitive research))• Delivered a major brand transformation Show less

  • APAC Marketing Manager

    Jan 2020 - now

  • Head Of Product Marketing

    Jun 2021 - Jan 2023
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  Phocas Software

  Jan 2023 - now

  • Global Head of Product Marketing

    Sept 2023 - now

  • Senior Product Marketing Manager

    Jan 2023 - Sept 2023