Felicia Campbell

Experience

• 

  WITF, Inc.

  Aug 1995 - Feb 2005

  Worked directly with the Program Director to create the monthly program schedule and break content. Selected Accomplishments:Increased productivity within TV Programming by researching, purchasing and implementing the use of TV traffic management software that standardized all reports needed by Master Control, easily manage all on-air inventory, including underwriting (funded spots), and numerically organized all local media.Invited by PBS to a committee to discuss how digital television would impact the traffic community.Responsible for the training of all new team employees. Show less Created accurate daily program logs instructing the master control operators about the program, promotional and underwriting content for air. Designed effective breaks in order to maintain the audience between programs. Generated a monthly, formal promotion request process. Worked in conjunction with the Promotion Producer to create entertaining, professional interstitial material. Selected as the only WITF staff member to attend a special interactive, educational session at the close of one year’s PBS conference to learn effective promotional best practices. Communicated what was learned in this session to the WITF Promotion Producer and these new ideas were incorporated in future promotions. Streamlined daily log creation which increased job efficiency Show less

  • Television Program Coordinator

    Aug 1995 - Feb 2005

  • Television Traffic Coordinator

    Jan 1996 - Jan 1998

  • Television Programming Assistant

    Aug 1995 - Jan 1996
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  D&H Distributing

  Feb 2005 - Aug 2019

  Senior Events Manager

  Responsible for managing a team of event planners, strategic direction and execution of well over 100 events per year ranging from D&H customer engagement buying shows, industry shows, vendor partner events, D&H corporate events and D&H Cares charity events. Worked in tandem with Director of Events to grow events division and more than doubled participation in national trade shows representing the company’s five sales divisions.Selected Accomplishments:Increased productivity on the event team by researching, contracting and implementing the use of event planning management software that allowed the team to more easily track deadlines, collateral, staffing and travel/accommodations as well as provide detailed communications to all staff attendees regarding their involvement in an event.Expanded events division and more than doubled participation in national trade shows working with an annual budget in excess of three million dollars.Facilitated custom sponsorship packages for Tier 1 vendors such as Cisco, Dell, Epson, Hewlett Packard, and Lenovo to aid in increasing individual vendor market share within D&H Sales. Show less

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  Commonwealth of Pennsylvania - Department of General Services

  Nov 2019 - Jul 2023

  Marketing Manager - COSTARS

  COMMONWEALTH OF PENNSYLVANIA | Harrisburg, PA Department of General Services, Bureau of Procurement, COSTARS ProgramMarketing Manager (Administrative Officer 2) November 2019 – July 2023 Implements communication and marketing strategy to include goals and metrics and monitors performance of the implemented plans.Provide COSTARS community outreach through live presentations, exhibitions, webinars, marketing literature and training material. Develops training to close the knowledge gap on the use of contracts, sales reporting, membership requirements and obligations, laws, use of the website and member and supplier portals, and other program responsibilities and benefits.Monitors and maintains the Department of General Services COSTARS web pages.Maintains COSTARS event budget.Analyzes, Interprets and recommends revisions to program policies and procedures and assures implementation.Analyzes and recommends procurement systems requirements such as hardware, software, website design, data gathering and reporting to enhance COSTARS capacities.Researches, analyzes and prepares reports on various data and provides feedback on procurement activities to the Division Chief such as member participation, contract usage, expenditures, savings, fees, revenues and other procurement statistics. Show less

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  PENNVEST (PA Infrastructure Investment Authority)

  Jul 2023 - now

  Legislative, Outreach, and Policy Specialist (Administrative Officer 5)

  The Legislative, Outreach, and Policy Specialist is a valuable team member, entrusted with ensuring the most current, accurate, and effective distribution, interpretation, and implementation of a wide range of communications and policies on behalf of PENNVEST.