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Joachim Beer

Joachim Beer

Product Manager

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location of Joachim BeerHerford, North Rhine-Westphalia, Germany

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  • Timeline

  • About me

    Chief Executive Officer at Dr. Bock Industries AG

  • Education

    • Open University UK

      1999 - 2001
      MBA Finance, Marketing, Sales. MBA

      Activities and Societies: Part time MBA Studies (full time employee).

    • Textil Fachhochschule Nagold

      1986 - 1988
      Textil Betriebswirt FH Produkt, Marketing, Merchandising, Sales. Betriebswirt FH

      Activities and Societies: Part time Retail Sales Associate at Mey & Edlich Premium Fashion Retailer (2-3 times a week). Three (3) Semester Sales and Distribution responsibility at R.Aschauer Agency.

    • Vogel Bekleidungshaus GmbH & Co KG

      1984 - 1985
      Einzelhandelskaufmann Retailing and Retail Operations EHK

      Activities and Societies: Trainer/Instructor Diploma.

    • Leibniz Gymnasium Remscheid

      1973 - 1982
      Highschool Diploma Physic's, Art, Science Diploma

  • Experience

    • MAC Mode & Verwaltungs GmbH

      Mar 1988 - Dec 1989
      Product Manager

      Product Development, Sourcing, Marketing, Sales, for the MAC BLUE Denim Line.

    • Mustang Bekleidungswerke GmbH

      Jan 1990 - Mar 1993
      Brand Manager

      Product Design, Development, Sourcing, Marketing and Sales.

    • Marc O'Polo AB / AG

      Apr 1993 - May 1998

      responsible for the operative business of the Marc O'Polo AB in the HQ & Chairman of the MO'P HKG/Shanghai sourcing subsidiary. responsible for the global Produkt Marketing, and License business.

      • CEO

        Jun 1996 - May 1998

      • COO

        Apr 1993 - May 1996

    • HUGO BOSS

      Jun 1998 - Sept 1999
      Director Sportswear

      Global product launch for BOSS Sport/BOSS Orange.

    • JOOP! Jeans GmbH & Co KG

      Oct 1999 - Sept 2000
      Managing Director

      Temporary Managing Director (Restructuring & Repositioning)

    • HUGO BOSS Inc.

      Oct 2000 - Mar 2010

      responsible for the HUGO BOSS USA wholesale, retail, marketing, distribution & production activities responsible for the HUGO BOSS Trademarketing (Merchandising, Retail Marketing, Retail Academy, Shop-Store Construction) for all Retail & Franchise & Wholesale activities.

      • President HUGO BOSS USA Inc.

        Sept 2008 - Mar 2010

      • Director Trade Marketing

        Oct 2000 - Sept 2008

    • Victorinox Swissarmy Inc.

      Apr 2010 - Jun 2014

      responsible for the global Victorinox/Swissarmy Fashion, Accessoires & License business. responsible for the global Victorinox & Swissarmy Fashion, Accessoires & Retail activities,

      • President Global Fashion & Global Licensing

        Jan 2012 - Jun 2014

      • President Global Fashion & Global Retail

        Apr 2010 - Jan 2012

    • BRAX Feel Good

      Jul 2014 - Jun 2016
      CEO/Managing Director

      CEO/Managing Director for international Sales/Retail/Franchise/Licensing/E-commerce/Marketing

    • Freelance, self-employed

      Jul 2016 - Jun 2017
      Consultant

      development of international 'direct to consumer' growths strategiessystematic analyse of current sales and distribution structureproject & change management & team to fit the gapdefine of steering tools and control panel for boardsdue diligence & strategic value proposition

    • Dr. Bock Industries AG

      Apr 2021 - now

      I'm starting today my role as Board-member of the Dr. Bock Industries AG Board. A company started in 1984 with today 5 subsidiaries - 10 production facilitates in Central and Eastern Europe and 1300 skilled colleges with a top of the line customer portfolio. I'm happy to take over from Dr Bock himself who is retiring April 15 - 2021 - to write a new chapter for Dr Bock Industries of even closer focus on customer demand and constant product innovation.

      • Chief Executive Officer

        Apr 2021 - now

      • Board Member

        Apr 2021 - now

  • Licenses & Certifications