Amr El-Masry

Experience

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  EPC |Egyptian Pharmacists Company|

  Jan 2008 - Feb 2010

  Product Manager

  -Positioned 'CosmoFer' as market leader in parenteral iron segmented market through implementing differentiated segmentation strategy, increased sales value growth rate by 45% and achieved 56% value market share. (IMS, MAT 12/2009)- Won the MOH Tender to supply 'CosmoFer' as the parenteral iron for Haemodialysis patients.- Launched 'L-Carnitine' ampoules to cardio & pediatric segments.- Developed and implemented annual marketing plan for the assigned portfolio.- Designed and prepared manuals, promotional materials and campaigns.- Developed the field force through medical and pharmaceutical training programs.- Carried- out field visit to ensure delivery of message, provide support to field force, strengthen relationship with KOLs and monitor competitors’ moves. Show less

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  Innova Pharm

  Mar 2010 - Jul 2011

  Business Development & Marketing coordinator

  - Conducted market research programs to explore the market gaps within Oncology & Hematology markets in MENA region.- Developed feasibility studies for selected opportunities from initial propositions to capitalize the company revenue/Profit.- Closed 3 deals with principle companies through negotiations of contracts' terms based on mutual benefits for both partners.- Provided support in the business development/expansion process to help guide strategic decision making in-line with successful marketing and business strategies. Show less

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  SEKEM Group

  Aug 2011 - Feb 2013

  Brand Manager

  - Revamped the Brand Identity for 'SEKEM Organic Herbs Brand' to gain and sustain the long term consumer brand loyalty.- Developed and launched new 'Natural Slim line' composed of 3 new products.- Achieved the annual sales forecast within approved budget through successful implementation of the marketing plan and engagement with sales team.

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  AL-DAWAA MEDICAL SERVICES CO. LTD (DMSCO)

  Apr 2013 - Jul 2017

  Brand Manager

  - Promoted 3 Premium Brands 'Philips Avent', 'Kelo-cote' & 'dr. Organic' simultaneously, managed a total of +220 active SKUs and acheived annual turnover of 100 Million SAR by end of 2016 representing 102% from the annual sales forecast.- Developed brand strategies and executed marketing plans through ATL, BTL, On-line & Digital marketing activities in Saudi and some of GCC markets.- Developed and launched 4 product ranges under 'Al-Dawaa' private label 'Smart' through toll manufacturing approach.- Positioned 'Kelo-cote' as market leader in scar management segmented market, raising value market share from 41% to 83%, increasing volume market share from 26% to 52%, forcing a major competitor to exit from the market. (IMS, MAT 12/2015).- Initiated 3 customer services centers for 'Philips Avent' to provide baby care & maternity information, handle customers' complains, provide maintenance and warranty for devices so as to increasing customers' satisfaction and brand loyalty.- Trained and supported sales teams to achieve the annual sales forecast.- Provided support in registration process, demand planning, logistics and supply chain to ensure the best management of stocks per SKU. Show less

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  AlRazi Pharma Industries

  Jan 2018 - Dec 2020

  Marketing Manager
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  Jubail Pharma

  Jun 2021 - Feb 2024

  Marketing Manager
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  AcedrA BioPharmaceuticals

  Mar 2024 - now

  Commercial Operations Director