Franco Del Gesso

Experience

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  Smart Life

  Jan 2017 - Jan 2021

  Semi Senior Marketing Associate

  My duties:- Analysis of competitor's marketing strategies and incorporation of competitor's differentials.- Development of non-traditional advertising in digital and physical channels.- Advertising management in social networks and traditional channels.- Lead a team of 5 people, enhancing their strengths and improving the weaknesses of each member.

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  Argentinian assistance

  Jan 2021 - Oct 2023

  Co-Founder

  Assistance services to foreigners living in Buenos Aires covering:- Real estate, apartment search.- Health, medical insurance facilitation.- Accounting, bank opening and taxes.- Airport transfers.- Spanish lessons

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  Dehancer L.L.C-FZ

  Jun 2021 - Mar 2022

  Affiliate Manager

  My duties:- Strong ability to communicate persuasively and build rapport with diverse affiliates.- Recruiting new affiliates and re-engaging inactive ones across diverse markets, employing strategic analysis and personalized engagement to cultivate enduring partnerships and drive sustained growth.- Proactively forging new affiliate partnerships through effective negotiation and collaboration, enriching business portfolios with mutually advantageous deals.- Guaranteeing top-notch performance of designated affiliates by consistently enhancing agreements and campaigns, monitoring daily metrics, and rectifying any discrepancies.- Overseeing key accounts strategically and fostering close collaboration with all affiliates to offer essential assistance.- Continuously evaluating competitors and industry trends for informed decision-making. Show less

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  Quadcode

  May 2023 - now

  Affiliate Manager

  Developing and Managing Affiliate Programs: Designing, implementing, and optimizing affiliate marketing programs to drive traffic and sales. This includes recruiting new affiliates, negotiating contracts, and maintaining strong relationships with existing partners.Strategic Planning and Execution: Creating comprehensive affiliate marketing strategies that align with the company's goals and objectives. This involves market research, competitor analysis, and identifying new opportunities for growth.Performance Analysis and Reporting: Monitoring and analyzing the performance of affiliate campaigns using various analytics tools. Preparing detailed reports to track key performance indicators (KPIs) and providing insights to improve campaign effectiveness.Affiliate Communication and Support: Serving as the main point of contact for affiliates, addressing their needs, and providing ongoing support to ensure they have the necessary resources to succeed. This includes regular communication through emails, calls, and webinars.Compliance and Quality Assurance: Ensuring all affiliate activities comply with industry standards and company policies. Conducting regular audits to maintain the quality and integrity of the affiliate program.Collaboration with Cross-Functional Teams: Working closely with the sales, product, and customer service teams to ensure a cohesive approach to affiliate marketing. This involves coordinating campaigns, sharing insights, and aligning strategies across departments.Staying Updated on Industry Trends: Keeping abreast of the latest trends and developments in the affiliate marketing industry. Attending conferences, webinars, and networking events to stay informed and bring fresh ideas to the table. Show less