Heena Kokal

Experience

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  Vinayak Exports

  May 2020 - May 2021

  Business Analyst Intern

  ● Collected data and conducted comprehensive market research to identify potential B2B and B2C opportunities and inform strategic planning.● Leveraged SQL and Excel for data analysis and market trend identification, developing data-driven business strategies and presenting actionable insights to key stakeholders.● Developed and maintained client relationships through proactive communication and follow-ups, contributing to increased customer loyalty and repeat business.

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  Explore Productions

  Jan 2024 - May 2024

  Student Analyst

  ● Analyzed 8-K reports and ad spend data using RStudio for strategic client outreach, pinpointing key advertising activities and trends.● Collaborated with the brand manager to identify gaps within their existing data collection methods.● Identified and prioritized 369 potential clients for the company using Vivvix, resulting in a targeted outreach list.● Developed a data-driven strategy for client profiling and predictive modelling, and presented the findings to the CEO.

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  SAS Retail Services

  Aug 2024 - now

  Floorplan Analyst