Petr Pilipenko

Experience

• 

  RG Brands

  Apr 2004 - May 2006

  • Junior brand manager

    Mar 2006 - May 2006

  • Marketing Coordinator

    Sept 2004 - Feb 2006

  • Marketing Intern

    Apr 2004 - Aug 2004
• 

  Microsoft

  May 2006 - Apr 2012

  Region: Kazakhstan Region: Kazakhstan and Central Asia

  • Information Worker Business Group (IW BG) Lead

    May 2011 - Apr 2012

  • Marketing Communications Specialist

    May 2006 - May 2011
• 

  Kimberly-Clark

  Apr 2012 - Sept 2016

  Region: South Caucasus (Azerbaijan, Georgia, Armenia, Abkhazia, South Ossetia)2 direct reports: Medical supervisor and Medical representative Region: Moscow and Moscow region (oblast')3 direct reports: 2 Trade coordinators and Medical representative Region: Kazakhstan and Central Asia

  • Baby and child care brand and trade manager

    Apr 2015 - Sept 2016

  • Regional Trade Marketing Manager

    Aug 2014 - Apr 2015

  • Baby and child care brand and trade manager

    Apr 2012 - Jul 2014
• 

  Own business in marketing consulting

  Jul 2017 - Dec 2020

  Marketing Consultant

  · Consumer and trade marketing investments audit;· Strategic planning;· KPI and performance management development;· Branding and packaging design development.

• 

  TAG media LLP

  Dec 2020 - Oct 2022

  Head of Communications

  Communications Head for LG brand (till May 2022), from May 2022 - Communications Head in the SMM dept., was involved in work with IQOS, The Ritz-Carlton, Danone, and Kus-Vkus (local poultry brand in KZ).6 direct reports: PR manager, SMM Manager, Senior Content Manager, Web systems manager, Designer, Media reporting manager

• 

  Crimson Education

  Oct 2022 - now

  Head of Marketing in Kazakhstan and Central Asia

  3 direct reports: Marketing Manager, 2 Sales Development Representatives (Telesales)