Petr Pilipenko

Petr Pilipenko

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location of Petr PilipenkoAlmaty, Almaty, Kazakhstan

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  • Timeline

  • About me

    Marketing and communications manager

  • Education

    • Kainar University

      2004 - 2007
      Bachelor's degree Finance A+
    • Kainar University

      2001 - 2004
      Associate's degree Economics and Accounting A+
  • Experience

    • RG Brands

      Apr 2004 - May 2006
      • Junior brand manager

        Mar 2006 - May 2006
      • Marketing Coordinator

        Sept 2004 - Feb 2006
      • Marketing Intern

        Apr 2004 - Aug 2004
    • Microsoft

      May 2006 - Apr 2012

      Region: Kazakhstan Region: Kazakhstan and Central Asia

      • Information Worker Business Group (IW BG) Lead

        May 2011 - Apr 2012
      • Marketing Communications Specialist

        May 2006 - May 2011
    • Kimberly-Clark

      Apr 2012 - Sept 2016

      Region: South Caucasus (Azerbaijan, Georgia, Armenia, Abkhazia, South Ossetia)2 direct reports: Medical supervisor and Medical representative Region: Moscow and Moscow region (oblast')3 direct reports: 2 Trade coordinators and Medical representative Region: Kazakhstan and Central Asia

      • Baby and child care brand and trade manager

        Apr 2015 - Sept 2016
      • Regional Trade Marketing Manager

        Aug 2014 - Apr 2015
      • Baby and child care brand and trade manager

        Apr 2012 - Jul 2014
    • Own business in marketing consulting

      Jul 2017 - Dec 2020
      Marketing Consultant

      · Consumer and trade marketing investments audit;· Strategic planning;· KPI and performance management development;· Branding and packaging design development.

    • TAG media LLP

      Dec 2020 - Oct 2022
      Head of Communications

      Communications Head for LG brand (till May 2022), from May 2022 - Communications Head in the SMM dept., was involved in work with IQOS, The Ritz-Carlton, Danone, and Kus-Vkus (local poultry brand in KZ).6 direct reports: PR manager, SMM Manager, Senior Content Manager, Web systems manager, Designer, Media reporting manager

    • Crimson Education

      Oct 2022 - now
      Head of Marketing in Kazakhstan and Central Asia

      3 direct reports: Marketing Manager, 2 Sales Development Representatives (Telesales)

  • Licenses & Certifications