Cherie Liu

Experience

• 

  Springpoint Senior Living

  Nov 2015 - Jul 2019

  Assistant Property Manager

  • Effectively managed personnel, leasing, collections, resident services, maintenance, risk management, expense control, revenue enhancement, and compliance with applicable laws and company policies in a 120-unit community.• Maintained record of residential occupancy at the optimal level of 100%. • Addressed and resolved all complaints, concerns, and service requirements to ensure prompt and effective remedial action resulting in tenants’ high satisfaction.• Created and launched bimonthly community events partnering with local philanthropic organizations, each resulting in an attendance rate of over 90%.• Maintained strong and ongoing community interaction with management, leading to increased resident retention.• Responsible for all property accounting, bookkeeping, and budget management. Show less

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  Simon Property Group

  Jul 2019 - Jul 2022

  Marketing Specialist

  • Strategize digital marketing campaigns with cross-functional teams focused on awareness, traffic, and sales for the corporate brand and retailers. • Oversee company social media channels exceeding 200k followers total, solid content writing skills tailored to target audience, maintaining an engagement rate of 3% per post.• Evaluate market demography needs and analyze up-to-date trends to optimize innovative marketing strategies.• Initiate and execute events with cross-functional team collaboration for brand promotion, each resulting in a more than 15% sales increase for targeted merchants.• Discover, negotiate, and secure new relationships with local community organizations through grassroots marketing strategies, resulting in the launch of new events with zero budget expense.• Spearheaded B2B gift card sale project and accomplished revenue of $13,000 business incremental income through strong communication skills within two months. Show less

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  ETS

  Jul 2022 - now

  • Oversee corporate social media channels with solid tactical forecasting skills through content governance and amplifications, digital marketing campaigns, and online advertising. • Manage a robust digital marketing calendar with strong strategic planning to promote brand awareness.• Identify effective digital marketing opportunities to amplify brand transformative presence on digital platforms. • Lead corporate blog section to increase brand awareness, conversation, and value proposition. • Leveraged search to build strategic brand, corporate identity, and build content architecture. • Work closely with brand stakeholders to improve marketing and operational effectiveness of lead generation programs and consistency of message. Show less

  • Account Manager

    Jan 2024 - now

  • Marketing Specialist

    Jul 2022 - Jan 2024