Experience

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  Appirio

  Jun 2015 - Dec 2015

  Graphic designer

  As a member of the marketing team, collaborated with the global design team to provide design support as per the requirements.Key Project: Heroku (Appirio's Heroku CX App)Responsible for designing the user interface of the app using Appirio's branding color and fonts.Other Projects:Created visually compelling PowerPoint presentations for customer success stories.Designed and developed customer business reviews using InDesign.Created icons and graphics using Illustrator, such as Apple watch in flat colors.Skilled in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.Strong understanding of design principles and ability to create visually appealing designs that align with brand guidelines." Show less

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  Department of it&c, government of rajasthan

  Jul 2016 - Sept 2018

  Web graphic designer

  Supported the then C.M of Rajasthan, Vasundhara Raje with design and marketing material.Led the design and branding efforts for various events such as Hackathons and Techrush.Created visually appealing and effective social media posts for various government schemes such as Bhamashah Yojana, e-Mitra, Rajasthan Sampark, GOR, and Annapurna Yojana.Designed a wide range of marketing materials including flyers, logos, event branding, banners, and promotional videos.Collaborated with cross-functional teams to ensure that all design materials align with the government's goals and objectives. Show less

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  Lioness tile

  Sept 2018 - Jan 2020

  Freelance creative director

  From leading the web presence of the brand by building website for the brand leveraging NoCode tools like Webflow to responsible for all marketing assets such as Graphics, Videos, Photography, Website revamping. Building the look and feel of the Lioness Tile brand and maintaining brand values, consistent look and feel throughout all platforms Digital or Print. Strategy building is also a core part of it - Coming up with strategy to build social media engagements, Social media visuals, website look and feel (User experience as well as User Interface) Show less

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  Mtx group

  Feb 2019 - Mar 2020

  Sr. graphic designer

  Led a team of designers and played a key role in mentoring junior designers.Handled the entire branding of the company, from creating logos and marketing materials to designing website layouts and interfaces.Achieved significant success in driving conversions and customer loyalty through visually appealing and user-friendly designs.Won Consultant of the Year and Tour Guide award for my contributions to the company.Stayed current with industry trends and advancements in design technology to create cutting-edge designs.Worked closely with the marketing team to develop various design materials including brochures, flyers, and banners.Successfully managed and executed multiple design projects simultaneously while meeting tight deadlines.Contributed to the development and implementation of the company's brand identity.Collaborated with cross-functional teams to create designs that align with the company's goals and objectives. Show less

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  Traction on demand

  Mar 2020 - May 2022

  Art director

  1. Led the Podcast "Waste No Potential" Project, entire marketing assets from its cover design to waveform posts on social media and other marketing collaterals needed to promote the podcast.2. Led various projects from concept to completion, collaborating with cross-functional teams in North America.3. Managed the entire Jaipur marketing and design projects, ensuring that they align with company's branding and goals.4. Utilized storytelling and storyboarding techniques to create compelling and effective designs.Conducted user research and created user personas to design user-centric interfaces.5. Utilized wireframing and prototyping tools to create visually appealing and functional designs.6. Collaborated with developers to ensure that designs were technically feasible and easy to implement.7. Created visually stunning and engaging videos through expert use of video editing software.8. Used storytelling techniques to create compelling and effective videos that resonated with the target audience.9. Collaborated with the production team to ensure that videos were delivered on time and within budget.10. Collaborated with the marketing team to ensure that all design elements align with the company's branding guidelines. Show less

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  Salesforce

  Jun 2022 - now

  User experience designer

  Email Design System ArchitectDeveloped and implemented a custom email design system from scratch for a client, enhancing their email communication and engagement ratesCollaborated closely with the client to ensure the system met their unique requirements and branding guidelinesUX Discovery Specialist & UI DesignerConducted UX discovery sessions for a client, including building personas, leading workshops, and gathering insights to understand their user base and business needsDesigned visually appealing and user-friendly UI screens tailored to the client's objectives, improving overall user experience and satisfactionDesign System Creator & Wireframe DesignerBuilt a comprehensive design system for a client, streamlining their design processes and promoting consistency across their digital productsCreated low-fidelity and high-fidelity wireframes to effectively communicate design ideas and gather feedback, resulting in refined final designsPrototyping Utilized prototyping tools to create interactive prototypes, allowing clients to test and experience the functionality of proposed designs before implementationWorked closely with developers and stakeholders to iterate on design concepts, ensuring a smooth transition from prototype to final product Show less