
Timeline
About me
Key Account Manager for Google | Digital Marketing Specialist 📊
Education

Conservatorio profesional de música de vila-seca
2004 - 2016Grado profesional musicViolonchelo

Università degli studi 'suor orsola benincasa'​
2019 - 2020Bachelor's degree scienze della comunicazione
Universidad de granada
2021 - 2022Master's degree marketing digital y estrategias en social media
Universitat de lleida
2016 - 2020Grado en comunicación y periodismo audiovisuales communication and media studies
Experience

Violonchelo
Feb 2015 - Mar 2019Music teacherProvided private cello lessons to students of various ages and skill levels, from beginners to advanced

La divina actors
Oct 2016 - Oct 2016Actress
Ic napoli
Sept 2019 - Jul 2020Public relations specialistOrganized and promoted events while managing social media strategy, content creation, and audience engagement to boost brand visibility.

Esserequi
Feb 2020 - Jul 2020Community managerManaged the online presence and engagement for multiple brands, focusing on building and nurturing communities across various social media platforms.

Granja escuela onceolivos 🌿
Nov 2021 - Jun 2022Digital marketing managerLed the digital transformation of the project, executing the following tasks:Built and managed the website using WordPress and wrote and optimized blog articles for SEODeveloped and managed the Social Media Plan, including Branded Content and Inbound strategiesManaged Paid Media and Email Marketing campaigns

The hook-es
Jul 2022 - Nov 2022Content producerCreation and optimization of content for both social media and SEO-driven websites for companies such as Eltiempo.es, City Sightseeing, The Hook, and Your Vegan Boutique.

Alibaba group
Sept 2022 - Nov 2023Account manager
Miravia
Sept 2022 - Nov 2023Account managerDeveloping long-term relationships with vendors, supporting the integration of their offers, and setting ambitious growth objectives for future prospects.Achieving commercial and financial goals, driving business growth in selected categories.Identifying opportunities to enhance the Marketplace business for all vendors through scalable solutions and managing the implementation of these solutions.Conducting in-depth analysis to understand the root causes of vendor performance and taking actions to accelerate growth.Collaborating closely with category teams to identify category-specific growth opportunities.Identifying and managing projects to improve both customer and vendor experiences, working closely with internal and external teams. Mostrar menos

Google
Oct 2023 - nowAccount strategist - google ads productsGoogle Ads Consultant for Marketing Agencies & Clients (+3M / Quarter)• Effectively communicated updates, new tools, and beta features to clients, including agencies and direct partners, while maintaining a professional and collaborative approach.• Conducted comprehensive market analyses for a portfolio of 160 companies, identifying benchmarks, vertical trends, and seasonality factors to inform strategic decisions.• Established key performance indicators (KPIs) for clients and agencies, delivering tailored recommendations and actionable insights to drive goal achievement.• Designed and implemented advertising campaigns on Google Ads for both clients and agencies, managing end-to-end processes and utilizing Google Tag Manager to track conversions and optimize performance.• Strategized and executed digital marketing initiatives across multiple advertising platforms, achieving increased website traffic and conversion rates.• Performed in-depth keyword research using Keyword Planner, crafting high-performing ads to enhance click-through rates (CTR) and conversions.• Developed and tested campaign experiments to evaluate the effectiveness of broad match keywords, smart bidding strategies, and creative assets.• Collaborated closely with clients and agencies to ensure alignment with business objectives, leveraging automation tools and workflows to enhance efficiency and satisfaction. Mostrar menos
Licenses & Certifications
- View certificate

Certificación en búsqueda de google ads
GoogleNov 2023
Honors & Awards
- Awarded to Serena Foschi MartorellImagin Planet Challenge 2022 CaixaBank Jun 2022 Finalista del concurso de emprendimiento Imagin Planet Challenge 2022, organizado por CaixaBank. Proyecto: EcoléEquipo: Mille Culorehttps://imaginplanetchallenge.com/alumni
Volunteer Experience
Teacher
Issued by European Commission on Feb 2021
Associated with Serena Foschi MartorellVoluntaria
Issued by Erasmus Student Network Granada on Feb 2022
Associated with Serena Foschi Martorell
Languages
- itItalian
- enEnglish
- caCatalan
- poPolish
- spSpanish
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