
Timeline
About me
Senior Director of Sales & Marketing at Friendship Village STL
Education

Saint louis community college
-Hotel/motel administration/management
Experience

Bethesda health group
Jun 2000 - Oct 2018Bethesda Gardens The Oaks at Bethesda • At the request of Leadership I transitioned to Bethesda Gardens and Oaks when the General Manager left the organization. I also mentored and trained my replacement at Bethesda Barclay House.• Oversee all community operations including sales and marketing, resident billing, building maintenance, housekeeping, life enrichment, transportation, dining services, and grounds upkeep• Helped increase Bethesda Gardens Census from 91% to 97% occupancy in six months• Increased resident satisfaction survey scores to exceed the State and national averages• Helped dining services team improve the food quality, customer service, and resident satisfaction • Expanded our life enrichment program • Designed and implemented lifestyle channel with background music in the lobby and residents apartments to showcase community’s lifestyle • Implemented a meal delivery program for Bethesda Oaks• Weekly Department Head meetings to ensure consistent and effective service• Monthly resident meetings with PowerPoint presentation to keep residents informed and offer an open forum for general updates and discussion• Mentor and develop employees for future opportunities • Strong Focus on Customer Service, Employee Training, and Recognition Show less Bethesda Health Group• 2018 LeadingAge Leadership Academy Fellow• LeadingAge Missouri Conference Planning Committee Member • Excellence in Action Award, My InnerView, Resident Customer Service, Top 10% • Presidents Roundtable Member, Bethesda Health Group • ServSafe Certified, National Restaurant Association • Bar Code Certified, National Restaurant Association • Supervision in the Hospitality Certified, National Restaurant Association• Commissioned Notary Public in St. Louis County• Talent Developer and Mentor helping several employees in promotions over the years• Proficient with Microsoft Office products (Word, Excel, PowerPoint, Exchange)• Proficient with Google Office products (Docs, Drive, Sheets, Slides)• Proficient with REPS, AOD, ADP, and UltiPro Show less Bethesda Barclay House• Oversee all community operations including sales and marketing, resident billing, building maintenance, housekeeping, life enrichment, transportation, dining services, and grounds upkeep• Helped increase Barclay House census from 65% to 100% occupancy in less than two years, and help to build a large wait list • Increased resident satisfaction survey score, highest score in the organization and exceeding state of Missouri averages• 2005 Excellence In Action Award Winner. The My InnerView database is the largest warehouse of long-term and senior living satisfaction metrics in the U.S. and these communities have achieved the highest satisfaction scores, landing in the top 10 percent of all qualifying communities • Assisted with the transitioning Village North to join the Bethesda’s Health Group system • Underwent extensive senior living sales and marketing training through SB&A Integrated Marketing, a senior living Marketing and Research consulting firm• Assisted in reviewing and updating Bethesda Senior Livings Policies and procedures • Beta Site for Bethesda Dining Service digital Messaging Program• Designed and implemented lifestyle channel with background music in the lobby to showcase community’s lifestyle • Promoted to Senior General Manager July 2015• Weekly Department Head meetings to ensure consistent and effective service• Mentor and develop employees for future opportunities • Strong Focus on Customer Service and Employee Training and Recognition Show less Bethesda Southgate• Assisted the Dining Service Director with operations to ensure appropriate and timely serving of food. Implements and oversaw sanitation program in accordance with all established laws and regulations• Assisted Dining Services Director in the development, review and revision of department guidelines, policies, procedures and reports. Accurately maintains required department records and reports• Insured proper food temperatures and room meal delivers• Supervised servers, cooks, and dishwashers to insure a high level of service Show less
Senior General Manager
Dec 2017 - Oct 2018Employee
Jun 2000 - Oct 2018Senior General Manager
Feb 2010 - Dec 2017Assistant Manager
Oct 2008 - Feb 2010Assistant Manager
Sept 2005 - Oct 2008Dining Service Supervisor
Jun 2000 - Sept 2005

Cedarhurst senior living
Oct 2018 - Apr 2019Regional director of operationsResponsible For Eight Communities Waterloo, Sparta, Shiloh, Highland, Breese, Greenville, and Centralia Illinois (Assisted Living). Woodland Hills, Tulsa Oklahoma (Independent Living). Assisted the Woodland Hills team with increasing occupancy and standard operating practices. Enhanced the Sales and Marketing for a targeted approach to increasing occupancy. At the request of Senior Leadership, I performed a market analysis for a potential Independent Living acquisition. Show less

Friendship village stl
May 2019 - now• Assists Sales and marketing initiatives across all product lines, ensuring that the overall sales strategy aligns with operational goals.• Assists the Executive Leadership team in the development and implementation of organizational strategic plans. • Provides support to the Chief Revenue Officer in developing and implementing sales strategic plans for products/services offered at all communities that promote sales growth and customer satisfaction for the organization. • Leads the successful facilitation of sales strategies for new programs, services, organization expansions through new builds, acquisitions, or mergers to ensure sales and company goals are met. • Creates sales and organizational opportunities through the development of partnerships with other Healthcare organizations in the community and nationwide.• Analyzes current sales technology including customer relationship management software to ensure maximation. Identifies, implements, and drive adoption of new technology and improve existing technology based on business needs.• Coordinates and collaborates with Marketing in the development, implementation and execution of marketing campaigns and strategies to support Sales and Marketing Plans.• Uses Direct Sales Performance Indicators to set goals and diagnose areas of strength or needed improvement• Plans, develops, and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Marketing and Sales team members• Fully executes the sales, marketing, and referral objectives. Show less
Senior Director of Sales & Marketing
Jul 2024 - nowDirector of Sales & Strategic Initiatives
Nov 2021 - Jul 2024Senior Living Specialist & Strategic Initiatives Manager
May 2019 - Nov 2021
Licenses & Certifications
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Supervision in the hospitality industry
National restaurant association educational foundation (nraef)Dec 2004.webp)
Servsafe certification
National restaurant association educational foundation (nraef).webp)
Bar code, responsible beverage alcohol manager program
National restaurant association educational foundation (nraef)Feb 2005
Honors & Awards
- Awarded to Nathan TornoExcellence In Action Award My InnerView, National Research Corporation Jun 2015 Long term care and senior living communities that have demonstrated a commitment to quality excellence. These communities listened to the true voices of residents, families, and employees and successfully enhanced their experiences. The My InnerView database is the largest warehouse of long-term and senior living satisfaction metrics in the U.S. and these communities/organizations have achieved the highest satisfaction scores, landing in the top 10 percent of all qualifying facilities.
- Awarded to Nathan TornoPresident's Roundtable Member Bethesda Health Group Jul 2010 The President's Roundtable was established to recognize an elite group of Bethesda employees who have demonstrated an ongoing commitment to Bethesda's mission and core values as well as consistent dedication to their job responsibilities and the residents they serve.
- Awarded to Nathan TornoLeadingAge 2018 Leadership Academy Fellow LeadingAge National Responding to an immediate and growing need to strengthen not-for-profit leadership within the LeadingAge membership, the Larry Minnix Leadership Academy was launched in 2006. More than a decade later, the Academy has helped propel its over 400 alumni to advance the field of aging services by serving on state and national boards, presenting at conferences across the country and stepping into a high-profile leadership roles.Unlike many leadership programs that focus on building a core… Show more Responding to an immediate and growing need to strengthen not-for-profit leadership within the LeadingAge membership, the Larry Minnix Leadership Academy was launched in 2006. More than a decade later, the Academy has helped propel its over 400 alumni to advance the field of aging services by serving on state and national boards, presenting at conferences across the country and stepping into a high-profile leadership roles.Unlike many leadership programs that focus on building a core skillset for new leaders or are geared toward nurturing a specific career path for “emerging” leaders, the Leadership Academy is designed to develop the leadership capacities and core competencies of aging services professionals across the continuum of care and services. The program emphasizes self-awareness and relationship-building to tap into an individual’s natural talents and uncover their authentic leadership style, irrespective of their professional experience, job title or type of position within an organization.The Academy’s year-long, graduate-level curriculum unfolds over five in-person experiences and monthly virtual gatherings. It provides a broad understanding of leadership theory and practice through multiple program components, including exposure to:•A foundation of leadership knowledge that Fellows can draw from to identify, grow and have the confidence to leverage their own leadership abilities.•Innovative organizations and the people responsible for transforming care and service delivery in our field.•Diverse perspectives from seasoned leaders and colleagues in the field to foster a deeper understanding of issues facing aging services providers.In addition, during the program year, Fellows begin working toward the implementation of a program or practice that will help advance an innovation or improvement within their organizations (or the aging services field). Show less
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