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Diana E. Castellanos Williams

Diana e. castellanos williams

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location of Diana E. Castellanos WilliamsBerkeley, California, United States
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  • Timeline

  • About me

    👩‍💻 Product Designer 👩‍🎓 Master’s Student at UC Berkeley

  • Education

    • Uc berkeley school of information

      2024 - 2026
      Master's degree master of information management and systems (mims)

      Activities and Societies: * ORGANIZATIONS • School of Information (I School) – Fellow • International House (I-House) – Resident, C. H. Ramsden Scholar About MIMS:Interdisciplinary program involving CS, cognitive science, psych & sociology, econ, business, law, library/info studies, & comms for business, public sector, & academia. Designed to train students in technical, social, organizational, policy, & design expertise to:• Identify/address user & stakeholder info & resource needs• Make/assess info design decisions iteratively• Organize collections of info/resources to support human &/or machine-based… Show more About MIMS:Interdisciplinary program involving CS, cognitive science, psych & sociology, econ, business, law, library/info studies, & comms for business, public sector, & academia. Designed to train students in technical, social, organizational, policy, & design expertise to:• Identify/address user & stakeholder info & resource needs• Make/assess info design decisions iteratively• Organize collections of info/resources to support human &/or machine-based interactions/services• Understand/apply principles & debates of info economics, law, policy, & ethics as well as architectural, computational, & algorithmic thinking & principles of concurrency to design of info systems• Analyze complex relationships & practical choices at intersection of technical design, policy frameworks, & ethics• Scope/plan/manage open-ended projects (indiv & team) & present findings/conclusions persuasivelyUC Berkeley Rankings:• #1 in USA, #5 in World (Top Public Schools 2024 by US News & World Report) Show less

    • Universidad antonio de nebrija

      2018 - 2018
      Study abroad hispanic studies advanced 2 c2 (highest spanish fluency level within cefr)

      Universidad Antonio de Nebrija Ratings: • 5/5 for Inclusiveness, Employability, Teaching, Internationalization, Innovation, and Online/Distance Learning (2018 by QS World University Rankings)

    • Ixperience

      2019 - 2019
      Accelerate: bootcamp & internship digital design

      Bootcamp:Engaged in practical and theoretical course curriculum, featuring final rebrand project for local German café, Klub Kitchen• Strategized new brand identity through digital design fundamentals and research focusing on Gen Z target demographic• Deconstructed mother brand to produce fresh brand book applying Adobe software, mock websites, photo-editing, & visual identity toolsInternship: *Refer to UX Design & Research Internship at Plan A

    • University of michigan college of literature, science, and the arts

      2015 - 2020
      Bachelor’s degree international studies: comparative culture and identity 3.4/4.0 gpa

      Activities and Societies: * LEADERSHIP & TEAM INVOLVEMENT • Alpha Kappa Psi Professional Business Fraternity (AKPsi) – Pledge, Brother, Apparel Committee • Michigan International Students Society (MISS) – Marketing Committee Head, VP of Engagement • Latin@ Culture Show: Todos Unidos (2017, 2019) – Bachata Dancer WORK-STUDY • Undergraduate Research Opportunity Program (UROP) – Research Assistant • University Career Center (UCC) – Peer Advisor • Michigan Dining at Martha Cook Building – Server University of Michigan Rankings: • #3 in USA (Top Public Schools 2020 by US News & World Report), #4 in USA (Top Public Schools 2015-2019 by US News & World Report)

    • Johns creek high school

      2011 - 2015
      High school diploma class of 2015 graduate 4.0/4.0 gpa (magna cum laude) • sat score: 2200/2400

      Activities and Societies: * LEADERSHIP & TEAM INVOLVEMENT • International Thespian Society – Treasurer • Invest Club – Vice President • Drama Department – Backstage Crew: Stagehand, Prop Master, Set Designer • Varsity Wrestling – Trainer MEMBERSHIP • National Art Honor Society • National Spanish Honor Society • Future Business Leaders of America (FBLA) • Talented and Gifted (TAG) Career Internship Program • Spanish Club VOLUNTEERING • National Beta Club • FLOOD Student Missions JCHS Rankings:• #2 in Fulton County, #5 in Georgia, #214 in USA (Best public high schools in America 2013 by Newsweek), Top 2% (Georgia high schools by GreatSchools.com)

  • Experience

    • Service industry

      Jan 2013 - Jan 2019
      Server, bartender, hostess, barista

      1. Server • Sava's Restaurant (contemporary 300-seat, bi-level eatery serving eclectic and locally sourced fare) • Jan-May 2019 – Ann Arbor, MI2. Server & Bartender • Frontera Mexican Kitchen (casual Mexican restaurant with live music) • Jun 2017-Jun 2019 (seasonal) – Johns Creek, GA3. Server • Martha Cook Building Dining (private 200-seat dining area in collegiate Gothic women's residence hall) • Jan-Aug 2016 – Ann Arbor, MI4. Hostess & Server • J. Alexander's Restaurant - Redland's Grill (contemporary American 226-seat restaurant known for its wood-fired cuisine) • Jun-Oct 2013 – Norcross, GA5. Barista • Johns Creek Java Coffee Shop (student-run cafe serving coffee before school hours and at lunch service) • Aug 2013-May 2014 – Johns Creek, GA Show less

    • Visual latina

      Jan 2015 - Jan 2019

      Re-contracted after 2 internships conducting research in HQ & satellite locations• Carried out marketing research for 15 Fortune 500 clients, consolidating findings to inform $3M+ in multilingual retail & digital shopper activation proposals• Edited brand toolkits for consistency, reviewing final arts & translating copy *June-August 2016 summer internship + post-internship contract projects (brought back to agency headquarters from 2015 internship at satellite office for continued services)Developed pitch decks for 4 major clients (Coke, Fanta, Pringles, Bacardi)• Conducted market research on trend insights & behaviors for branding• Developed and translated concept headlines & copy as well as mood boards *June-August 2015 summer internship + post-internship contract projectsStreamlined briefs, saving 30+ hours in market visits/research in support of multicultural retail programming• Photographed and documented competitive product placement at 20+ locations across metro Atlanta• Proposed biweekly recommendations to team of 2 executives and 4 agency representatives for revision of point of purchase guidelines, improving visual impact and effectiveness of shopper communications

      • Marketing Researcher

        Jan 2017 - Jan 2019

      • Creative Services Intern

        Jan 2016 - Jan 2017

      • Account Services Intern

        Jan 2015 - Jan 2016

    • Johns creek arts center

      Jan 2015 - Jan 2015
      Student intern

    • The coca-cola company

      Jan 2015 - Jan 2015
      Marketing & branding intern

      Collaborated with executives in designs of $10M high-profile branding assets• Strategized music and sponsor selections for Share a Coke 2.0 and 2016 Summer Olympics campaigns• Contributed to consumer data for 2016 profitable growth plans for Coke’s Venturing and Emerging Brands

    • Ux by diana

      Jan 2015 - now
      Freelance designer

      Primary Services Offered:1. Product Design• UX Research• UX Design• UI Design2. Graphic Design• Logos• Brand Books• Merchandise Design Assets• Digital Illustrations3. Fine Art• Drawing• Painting• Calligraphy & Lettering• Tattoo Ideation & Design• Pyrography (Wood Burning)• Mixed Media

    • Syndio health

      Jan 2018 - Jan 2024

      Co-designed UI overhaul & augmented product design per research insights• Designed User Acceptance Testing plans for 10 Beta cohorts (500+ members)• Conducted 300+ user interviews, collecting & analyzing 3.6k+ survey responses• Translated bi-weekly insights into summary reports to inform sprint plans• Wireframed responsive low & high-fidelity UX/UI journeys for 16 product epics• Co-launched new platform reaching 50k unique users & 6k active members• Created rebrand assets & visuals reaching 135k+ ppl in marketing campaigns Show less

      • Product Designer

        Jan 2020 - Jan 2024

      • UX/UI & Graphic Designer

        Jan 2018 - Jan 2020

    • Plan a

      Jan 2019 - Jan 2019
      Ux design & research intern

      Implemented user research to drive donations in physical & digital spaces• Ideated & sketched 14 rounds of product designs & call-to-action copy• Storyboarded hero’s journey for 8 onsite & online interactions

    • Canopy workforce solutions

      Jan 2020 - Jan 2020
      Cx manager

      Drove product insights managing $1.5M book of business with 30+ clients• Directed 90+ user research interviews, gathering client insights to identify software use patterns & inform product roadmaps with stronger user advocacy• Managed 2k+ ticket support requests, executing against 100% CXS score

  • Licenses & Certifications

    • Learn python 3

      Codecademy
      Aug 2024

    • Strictly business: the dale carnegie immersion seminar

      Dale carnegie training
      Jun 2015

    • Design sprint bootcamp

      Aj&smart
      Sept 2019

    • Scuba diving - open water certification

      Padi
      Mar 2013

  • Honors & Awards

    • Awarded to Diana E. Castellanos Williams
      C.H. Ramsden Scholarship International House at UC Berkeley – Charles Ramsden Jun 2024 Made possible by Charles Ramsden, who lived at International House from 1931 to 1932, this scholarship assists students who are U.S. citizens only with a preference given to undergraduates and those majoring in the sciences, engineering, or economics.
    • Awarded to Diana E. Castellanos Williams
      I School Fellowship Package UC Berkeley School of Information Feb 2024 I School and California Promise fellowship packages support outstanding MIMS candidates who:• Have overcome significant challenges in pursuing higher education;• Plan to research diversity and inequality;• Provide leadership in equity and inclusion;• Demonstrate financial need to be able to pursue graduate education; and/or• Show promise for exceptional achievement in their future careers.• Are from historically underrepresented communities (e.g., students of color… Show more I School and California Promise fellowship packages support outstanding MIMS candidates who:• Have overcome significant challenges in pursuing higher education;• Plan to research diversity and inequality;• Provide leadership in equity and inclusion;• Demonstrate financial need to be able to pursue graduate education; and/or• Show promise for exceptional achievement in their future careers.• Are from historically underrepresented communities (e.g., students of color, low-income and first-generation college students, LGBTQ+ students, undocumented students, etc.). Show less
    • Awarded to Diana E. Castellanos Williams
      University Honors University of Michigan Registrar's Office 2020 Academic Distinction (2016, 2017)
    • Awarded to Diana E. Castellanos Williams
      Michigan Merit-Based Scholarship U of M Club of Atlanta (UMCA) - Alumni Association of the University of Michigan Aug 2015 Scholarship for incoming freshman from metro-Atlanta to attend the University of Michigan, based on academic merit, which includes:• Grades• SAT/ACT scores• Extra-curricular activities• Community service• Essay question
    • Awarded to Diana E. Castellanos Williams
      Magna Cum Laude (Honor Graduate) Johns Creek High School May 2015
    • Awarded to Diana E. Castellanos Williams
      AP Scholar with Distinction The College Board 2015 Advanced Placement (AP) Courses & Scores: • Psychology (5)• Spanish Language (5)• English Language & Composition (5)• English Literature & Composition (4)• Statistics (4)

  • Volunteer Experience

    • Mentorship Resource

      Issued by adplist.org on Feb 2023
      adplist.orgAssociated with Diana E. Castellanos Williams

    • Vice President of Engagement

      Issued by Michigan International Students Society on Dec 2016
      Michigan International Students SocietyAssociated with Diana E. Castellanos Williams

    • Medical Registration Clerk

      Issued by Covid-19 Pop-Up Testing Sites on Mar 2021
      Covid-19 Pop-Up Testing SitesAssociated with Diana E. Castellanos Williams