
Timeline
About me
LIVE Creator Operation | Marketing Research | Digital Marketing | Master of Communication Management @USC Annenberg
Education

Georgetown university
2018 - 2018Summer program international relations and affairs, economics
Boston university college of communication
2019 - 2023Bachelor of science - bs advertisingMinor in Education;Graduated magna cum laude; Cumulative GPA of 3.87/4.00; Dean's List 2019-2023

Usc annenberg school for communication and journalism
2023 - 2025Master of communication managementBranding, Marketing Research, Creator Culture, Corporate Finance
Experience

Gardner pilot academy
Sept 2019 - Dec 2019Teaching assistant• Supported first-grade lead teachers by monitoring the class schedule and getting materials ready• Oversaw 20+ students during non-classroom times and collaborated with lead teachers to document student progress

Easytransfer
Mar 2020 - Oct 2020Sales and marketing intern
Bu after school media group
Jan 2021 - May 2022• Led a department of 30+ students, and directed the overall planning and strategy for 10 events• Mentored and produced BU's first student-run reality dating show 'Heartbeat' by monitoring production processes and coordinating the activities of personnel, which resulted in a total of 140k+ views on Bilibili and an increase of 6500+ followers on BU After School's social platforms (WeChat, Red Book, Bilibili)• Founded the Department of Film Production, and published 5 short videos on WeChat with average of 10k+ views Show less
VP of Events
Jul 2021 - May 2022Event Manager
Jan 2021 - Jul 2021

Bytedance
Apr 2021 - Jul 2021Communication and events intern
Boston university adlab
Jan 2022 - Dec 2022Client: Celebrity Cruises• Wrote the brand audit and performed a creative brief for Celebrity Cruises• Conducted in-depth interviews and a survey to learn about consumer behavior and motivation, recommend publication platforms and drive the creative direction• Worked with the creative team to create OOH, PoP, and print ads
Director Brand Strategy
Jun 2022 - Dec 2022Strategist
Jan 2022 - May 2022

Boston university
May 2022 - Jan 2023Communications assistant, student wellbeing
Mccann worldgroup
Feb 2023 - May 2023Account executive internClient: AB InBev - Hoegaarden

Lee kum kee
May 2023 - Jul 2023Marketing intern
Ingenius prep
Jul 2023 - Aug 2024Digital marketing intern
Usc mark & mary stevens neuroimaging and informatics institute
Dec 2023 - nowSocial media student worker
Esque pictures llc
Jun 2024 - nowCreator operation and social media intern
Licenses & Certifications
- View certificate

Foundations of digital marketing and e-commerce
CourseraNov 2022 - View certificate

Foundations: data, data, everywhere
GoogleJan 2024 - View certificate

Inbound marketing
HubspotJan 2022
Volunteer Experience
Volunteer Staff
Issued by Providence Academy on Jul 2020
Associated with Enni Lyu
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