Experience

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  Ham's restaurants

  Feb 2005 - Dec 2006

  Server/trainer

  Food service and hospitality.

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  Carrabba's italian grill

  Dec 2006 - Apr 2009

  Headwait/server

  My time as Headwait included performing nightly audits of payments and receipts. I also managed the influx and deduction of funds. In this role, I trained and managed new and existing employees. With the position focused on customer service, efficiency and effective time management, this position was a great basis to start my professional life.

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  Camp bow wow

  Nov 2009 - May 2010

  Marketing director, "camp scout"

  In this position, I centralized strategic plans to outline business connections, growing sales by 27% in six months. By visiting similar businesses and displaying brand collateral, I personally fielded over 50% growth in customer contact base. By managing the camp's Facebook page, I amplified social media presence, augmenting brand recognition within the community.

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  Market america, inc.

  Jun 2010 - Oct 2013

  In this position, I authored concise and engaging content for web and print media, including crafting product white papers, marketing and romance copy, news alerts, brochures and training PDFs. I was responsible for producing training and product knowledge PowerPoint presentations that have increased the sales team productivity by over 32% in one year. I also managed two social media brands pages, surging page growth by 98% in eight months. My expertise was in crafting personalized content to our target demographics. I took time to research and understand who our market was and I created content geared specifically to them. In this position, I acted as liaison between our department and many others, including Legal, Quality Assurance, Creative Services and the Science/Doctoral team. I uploaded approved content to the web efficiently and with accuracy in format and word. Working in this fast-paced environment allowed me to thrive on the excitement of getting the job done promptly and correctly. Show less As International Beauty Care Product Merchandising Manager, I managed over 1,000 products across seven international web portals, increasing product sales 18%, year after year. This position required me to analyze sales data and international market trends to initiate product development and launch. Utilizing a large research resource, I examined upcoming international beauty trends and incorporated them into my product launch plan. I was also responsible for cultivating products through entire the life cycle, including planning, selecting product assortments and executing international marketing plans. This position required me to kick my work ethic into high gear, and I loved being responsible for the success of the products that I managed. Working closely with international teams expanded my horizons and allowed me to learn how to work with diverse groups. From social media, to marketing to product management, this position and its experiences shaped my career for the better. Show less

  • Marketing Content Specialist

    Jul 2012 - Oct 2013

  • International Product Merchandising Manager

    Jun 2010 - Jul 2012
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  Sephora

  Oct 2013 - Dec 2013

  Color consultant - seasonal

  Maximize sales by working with clients to help them select and purchase the most appropriate merchandise for their needsPerform makeup applications, skincare analyses, and product demonstrations for clientsResponsible for providing an exceptional experience for all guests by engaging each guest to determine individual needs, keeping fixtures fully stocked with merchandise, performing cashier duties, maintaining overall store cleanliness, and completing tasks as assigned.

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  Crobar creative leverage

  Apr 2014 - Jan 2014

  Social media coordinator

  In my position at Crobar Creative Leverage, I create content across social media platforms including, but not limited to Facebook, Twitter, Pinterest, and blogs for Crobar and several of their clients. A part of my daily and weekly tasks include developing, analyzing and presenting engagement reports to best determine future content and postings. I also research, inform and implement emerging trends in social media so my clients remain relevant in the marketplace. I have grown daily shares from 56 to 192 in 28 days on a single social platform, increasing one brand's reach by over 112% in one month. Show less

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  Lowe's companies, inc.

  Oct 2014 - Sept 2019

  I strategize marketing category enhancement initiatives for Lowes.com, based on search data and cross-functional collaboration. In this role, I determine data collection points and category placement for ideal user experience, utilizing omni-channel key performance metrics to make data-driven decisions. Also, I create long-term divisional roadmaps, developing plans for evaluating and recommending category solutions. I gather business requirements for and analyze reports to identify issues and areas for strategic growth opportunities within assigned categories. Furthermore, I lead projects cross-functionally using time management, prioritization and organizational proficiency. Show less I craft product video scripts for big-ticket consumer goods, showcased on Lowes.com. Scripts highlight features and benefits in a way that informs the buyer, as well as compels them to ultimately make the purchase. With this initiative, product sales increased nearly 12% in less than four months.My team's videos, with the help of 360 spin photography, increased Lowe's quarterly sales 25.5% and was nationally recognized by Forbes.com. This digital initiative is going to shake up the home improvement industry, and mine is the voice behind the revolution. Show less

  • Assortment Planning & Expansion Analyst

    Mar 2019 - Sept 2019

  • Online Merchandising Analyst

    May 2018 - Mar 2019

  • Analyst - Search & Navigation

    Jul 2015 - May 2018

  • Video Script Copywriter

    Oct 2014 - Jun 2015
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  Dentsply sirona

  Sept 2019 - May 2023

  It's been said that 'management is the development of people, not the creation of things'. In the Manager- Digital Data & Search and Navigation role at DS, I have done both - develop people and create things. In Product Data, I have developed a team that instituted a set process and created the communication plan to strategically gain stakeholder buy-in and gain the confidence of our partners. I have created a new search engine, from requirements to launch, to post-launch analysis and maintenance. More importantly, I have fostered a team culture that drives to do the best they can with what they have, as efficiently and effectively as possible. Show less

  • Manager - Digital Data & Search and Navigation

    Jun 2022 - May 2023

  • Senior analyst Search and Navigation

    Oct 2021 - Jun 2022

  • Website Operations and Merchandising Analyst

    Sept 2019 - Nov 2021
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  Metrolina greenhouses inc

  Jun 2023 - Sept 2023

  Content/ ecommerce specialist

  Creating and managing content for Metrolina Greenhouses products on partnered retail sites.

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  Ally

  Mar 2024 - Jul 2024

  Digital product manager- search and storefront platforms
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  Liberty hardware

  Jan 2025 - now

  Digital content specialist supervisor