Experience

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  Initiative

  Sept 2009 - Jan 2012

  Media planner / buyer

  * Account management* Competitive reviews* Working on new business agenda* Key Account: Red Bull* Accounts: upc, kik, Dominican Republic Tourism, Dubai Tourism, Emser, Sidroga, 3Pagen / 3Suisses, SC Johnson, Bayer, Fujitsu, Johnscon Controls

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  Mediacom

  Feb 2012 - Jul 2013

  Senior communication planner

  * Media transparency legislatiure process implementation for the Austrian Economic Chamber (WKO)* Client satisfaction survey: enhancing service quality among key accounts* Exchanging media knowledge with MediaCom Warsaw, Poland* Key account management* New Business Management* 2x Runner-up at Cannes Young Lions (with Lukas Hetzendorfer 2012, Rene Jellitsch 2013)* Member of the board at IAA Young Professionals - Austrian Chapter* Key Accounts: Austrian Econmic Chamber (WKO), bwin.party Weniger anzeigen

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  Initiative

  Sept 2013 - Jun 2015

  Client service director

  * Team management and talent development* New business development and account review management* Key account management* Keeping close ties and great relationships with my creative agencies (especially DMB)* Negotiating media value* Competitive intelligence* Development of sales strategies* Directly responsible for media billings of approx. 8.000.000 EUR* Bringing digital and classic media closer together* Product development and sales* Key Accounts: BMW Group Austria, Cinepromotion GmbH (Cineplexx, Constantin Film, IMAX), Amazon Weniger anzeigen

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  Omd emea

  Jul 2015 - Jan 2019

  Client service director & strategy activation

  * Management of a multi-disciplinary team of serial award winners* Top level media, marketing and digitalization consulting* International exposure within the OMD network* Leading media reviews and pitches with high conversion success* Integrating, developing and selling content activations* Public speaker, agency ambassador* I oversaw development of some of the brightest minds in Austria's media industry today* Won multiple awards in multiple disciplines: EFFIE, Media Award, IAB Web Ad, VAMP* Managed and oversaw clients ~50M €* Key clients: McDonald's, Renault-Nissan-Mitsubishi Alliance, Manner, UBER, HP, Disney, UPC, Zalando, Activision Weniger anzeigen

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  Adverserve digital advertising services gmbh

  Jan 2019 - Jul 2021

  Client strategy director

  * Management of a digital + transformational business unit* Working strategically on key clients of the company* Business development support and sales strategies* Technology consulting, deployment and setup* Mechanization and automation of processes* Adaptive digital + classic marketing strategies* Business consulting, transformation consulting* Successfully defended biggest key account strategically & commercially via a review* Successfully pitched a traditional media client (5M€+ billings) with a digital first concept* Built a methodology to prognose Ecoms revenue through COVID-19 pandemic* Launched Bank99 with a digital first mindset with a self-optimizing always on digital setup* Developed a framework to optimize TV plans by digital +stationary customer returns* Won Adverserve's first ever industry award (iab WebAd 2020 - Post AG - Innovation)* Extended Adverserve's business footprint - going into the field of digitized, data-led media* A key point of reference towards the mother company: Austrian Post AG (VIE:POST)* Digital and transformation consulting* Awarded for being among 2020's best cross-sellers at Post AG's Business Solutions unit* Top 10 entry at "Idea Challenge" innovation pitch 2021 with "Sparfuchs" product idea* Industries: Retail, Banking, Automotive, Public Sector, B2B* Key clients: IKEA, Post AG, Bank 99, Metro Weniger anzeigen

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  Gewista

  Aug 2021 - now

  • Chief Digital Officer

    Jan 2024 - now

  • Lead of Data & Digital Strategy

    Aug 2021 - Jan 2023