Kimberly Heyne, PCM

Experience

• 

  The Horton Group

  Jun 2005 - Aug 2005

  Marketing Intern

  I created an in depth advertising campaign for The Horton Group’s construction niche, designed and wrote company brochures, fliers and sales support pieces for various departments, created executed direct mail campaigns, and trained the new full time marketing assistant.

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  Avalon Risk Management

  Jun 2006 - Feb 2009

  Product Manager, Marketing and Trade Relations Specialist

  As a Product Manager I managed lines of business, wrote annual marketing plans, newsletter articles and press releases, conducted market research, developed direct mail and e-marketing campaigns and created marketing materials.As a Marketing and Trade Relations Specialist I organized trade show materials, managed show registration and preparation, coordinated show marketing and advertising campaigns, recorded show expenses, managed promotional inventory and maintained an association membership database. Show less

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  Lions Clubs International

  May 2009 - Nov 2015

  Marketing Assistant, Marketing Specialist, New Members Coordinator

  As an employee of the membership marketing department, I worked on initiatives to support Lions Clubs International's club types and membership programs. Initiatives included developing marketing plans, collateral material and content for electronic and print communications.

• 

  American Medical Technologists

  Aug 2016 - now

  As a key player in the Marketing and Partnerships department, I oversee the Marketing Technology Operations department to develop and implement the overall marketing operations strategy. Collaborating with marketing and sales leaders, I work with content marketing, growth marketing, and strategic partnership teams to drive AMT’s awareness and lead generation goals, ultimately supporting revenue objectives for applications, recertifications, renewals, and educational product sales.My role involves executing integrated marketing campaigns across various channels, optimizing marketing performance through automation tools, and leveraging data-driven insights for decision-making. I manage website content, support exhibit and event promotion, and maintain high standards for deliverability and compliance in our outbound communications. Additionally, I lead efforts to streamline marketing operations, enhance campaign execution, and ensure adherence to AMT’s branding guidelines. Show less

  • Supervisor, Marketing Technology Operations

    May 2024 - now

  • Digital Marketing Specialist

    Aug 2016 - May 2024