Experience

• 

  Mbm company, inc. www.limogesjewelry.com

  Jan 1987 - Jan 2013

  E-Commerce, Direct Marketing, Account ManagementDynamic executive who provides strong leadership, strategic direction and hands-on management to all e-commerce and direct marketing initiatives. Consistently working to increase brand exposure, traffic and conversions by developing and optimizing e-commerce channels, relationships and new opportunities. Maintaining open communications with company owner, team, internal departments, outside partners and clients to assure that all marketing channels are working successfully toward the same goals and constantly improving the brand and company. * Achieved 70% revenue growth and entry to Internet Retailer Top 500 Guide in first year.* Increased marketing ROAS 65%, cutting @ $600k in expenditures at 135% marginal return over last 2 years.* Led team to shatter previous 1-day revenue record by 112% on Cyber Monday 2011, raising upwards of $160K in 1 day (annual rev: $6.7 million).* Increased conversions 35% in 1 month with cart redesign.* Nurtured rapidly growing social media program, crossing 100K Facebook fans in under 2 years.* Guided affiliate revenue growth 87% percent from 2010-2012; now a $2 million program.* Revitalized email program with new partner in 2012, garnering 25% growth in file, 24% increase in conversion and 17% increase in opens with 50% reduction in email sent.* Sourced, negotiated and integrated new partners for email, affiliate, SEO/SEM, comparison shopping, retargeting and personalization contributing to consistent revenue growth.* Compose, edit and direct creative for 12+ unique monthly emails to 400M audience.* Manage 20+ monthly print direct mail pieces including inserts, remittance envelopes, catalogs and magazine ads from creative through partner approvals, print & delivery.* Maintain successful, long-term relationships with Fortune 500 retailers, banks, and oil companies.* Staff and mentor highly-collaborative, respected 7 person marketing team with almost no turnover in 6 years. Show less

  • VP Internet & Advertising

    Jan 2006 - Jan 2013

  • Marketing Manager

    Jan 1998 - Jan 2006

  • Account Executive

    Jan 1990 - Jan 1998

  • Account Coordinator

    Jan 1987 - Jan 1990
• 

  Ebove & beyond, inc.

  Jun 2013 - now

  AFFY Award Winner for Agency of the Year, 2023Affiliate Summit Pinnacle Award Winner for OPM/Agency of the Year, 2017Affiliate Summit Pinnacle Award Finalist for OPM/Agency of the Year, 2015Account Experience Includes: LIVELY, Things Remembered, Ashley Stewart, Marchesa, Baggallini, Steiner Sports Memorabilia, Dylan's Candy Bar, Honeyfund, All Volleyball, Petmate, HorseLoverZ, Equestrian Collections, LAX World, Fab.com, beautystoredepot.com, Limoges Jewelry, SomaLife, ShopLadder, American Tea Room, MakeSpace, nCrowd, VilactoBio, Buffalo Jackson Trading Co., Canvas Freaks, PalmBeach Jewelry, Prima.co, Designs by Lolita, Original Grain, Current Catalog, Lillian Vernon, Sugarbear® Show less

  • Vice President

    Mar 2015 - now

  • Director of Marketing

    Jun 2013 - Mar 2015