Experience

• 

  Xtramus technology

  Nov 2012 - Dec 2013

  Product management specialist

  • Oversaw product roadmap development, project management, and supply chain processes.

• 

  Cite media holding group

  May 2014 - Jul 2015

  Marketing communications specialist

  • Planned and executed tech industry events, both online and offline, for major clients including Microsoft, Intel, Samsung, and more.

• 

  Cyberlink

  Nov 2015 - Sept 2016

  Online marketing & product comm. specialist

  • Coordinated and executed marketing campaigns while managing content marketing efforts.

• 

  Wiley

  Feb 2018 - now

  Field marketing manager - north east asia

  • Experienced Lead of Marketing in Taiwan, South Korea, Hong Kong and Macau with expertise in driving engagement and lead generation through planning, executing, budgeting, and reporting.• Skilled in developing go-to-market programs and enforcing account-based marketing plans to achieve marketing impact on renewal sales as a Field Marketing Manager.• Proficient in designing and optimizing one-stop digital programs using marketing automation, analytics, and project management tools for effective Digital Marketing.• Collaborates closely with local sales teams to provide marketing impact, partners with local agents on outsourced marketing services, and collaborates with APAC and global marketing teams to adopt appropriate initiatives for the local market. Show less