
Ceren Pamuk Ariturk

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About me
Director, Journey Lead/Strategist
Education

TED Ankara College
1985 - 1996
London Metropolitan University
2007 - 2010Master of Business Administration (MBA) Business Administration and Management, General
Bilkent University
1996 - 2000Bachelor of Arts (BA) Business Administration and Management, General
Experience

Citi
Aug 2000 - Jan 2010• Reporting directly to Sales Director, helping on compliance, investment related issues• Managing Turkey and Israel Teams, responsible from 5 RMs and 4 Sales Support Officers• Helping teams to achieve their goals in terms of organizing, marketing and business development activities• Advising clients in their investments using the appropriate advisory tools• Leading and organizing marketing campaigns• Played active role in the establishment of the local Representative Offices both in Istanbul and Tel Aviv including the arrangement of local staff and communications/ presentations to the local regulators Show less
Team Leader –Turkey & Israel , International Wealth Management Group
Mar 2006 - Jan 2010Manager, International Wealth Management Group
Jun 2004 - Mar 2006Citigold Relationship Manager
Aug 2000 - Jun 2004

Citi
Jul 2010 - Jun 2015Addition to the Sales& Business Development Head role, further responsibilities given as coordinator – similar to a chief of staff role• Analyzing the existing structure and working with various teams within the business to improve the efficiency of the end to end process – leading projects as requested by the UK Consumer Bank & IPB EMEA Head and acting as the coordinator among various departments• Preparing presentations for the senior managements as well as local regulator• Committee member in Audit Supervisory Board and Audit Action Task Force• Arranging monthly ongoing meetings with the direct reports, following up the deliverables with the various stakeholders for completion, playing active role in the completion of the items through meeting/ arranging meetings or setting project teams with various departments (HR, Compliance, Legal etc. ) and providing regular updates to the UK Consumer Bank & IPB EMEA Head• Setting up the Quarterly Town Hall meetings, agreeing on the topics and the talking points with the UK Consumer Bank & IPB EMEA Head and preparing his presentation for the meeting in line with the agreed content• Arranging quarterly offsite meetings with the direct reports – agreeing on the agenda, coordinating the content with the presenters, leading/moderating the meetings to improve time efficiency and to make sure the desired topics are discussed• Agreeing on the tasks with the stakeholders and providing updates on the progress to the UK Consumer Bank & IPB EMEA Head regularly• Participating in the various meetings to present UK Consumer Bank & IPB EMEA Head and provide feedback on the progress and the updates Show less • Taking active role in the project management for the launch of PLC license to operate in CEE countries:• Defining the strategy to acquire UHNW&HNW clients to the newly established Region following change in the legal structure, agreeing on the business model based on local cross border investment sales regulations, agreeing on the pricing structure, coordination of the legal and compliance teams, preparing presentations to the local regulators, agreeing on the technological infrastructure and financial systems and hiring of the sales team• Taking role in various projects on the process for cross border investment sales in wealth management and the impact of various regulatory changes into the business (MIFID, RDR, Dodd-Frank etc).• Taking major role in biggest change project in Citibank in EMEA where the client platform migrated to a new system simultaneously in all EMEA countries (Rainbow Project)• The creation of new markets and sales channels for UHNW&HNW clients in the Central Eastern region – mainly Romania, Hungary, Czech Republic and Poland• Oversight and Management of activities within the established cross border regulations• Building end to end processes and procedures that conform to the Citi standards and local regulations in conjunction with the relevant IPB/Citi internal department for the newly established markets• Working with in country management – local sales teams, sales managers and senior managers• Lead/creating a team of Senior Relationship Managers(SRMs) and Relationship Managers(RM)• Taking responsibility to build relationships with key clients and influencers inside and outside the Citi IPB • Ensuring achievement of the financial plan within their direct control for the country / region • Maintenance of robust, ensuring effective monitoring of activities that will satisfy internal control standards and ensure compliance with all external regulatory requirements in all aspects of work Show less
Business Manager to Head of UK Consumer Bank & International Personal Banking (IPB) EMEA
Mar 2013 - Jun 2015Sales and Business Development Head Central Eastern Europe, IPB
Jul 2010 - Jun 2015

UBS
Sept 2017 - now- Developing the northstar, strategy, roadmap, and end-to-end journey visuals for the product based on client, client advisors, competitors and technological insights- Having the responsibility for managing the product backlog and maximizing the value of the product/service – both from a business and IT perspective- Defining and prioritizing functional and non-functional requirements in the pod - Leading a pod of approx. 8 people (scrum master, business analyst, developers, testers)- Planning and driving product adoption together with market representatives including trainings, coaching, senior management conversations Show less Certified SCRUM MasterSelected as 1 of 40 candidates globally to participate in an enriching and challenging ‘back to work’ program – UBS Career Comeback Program (CCB)• Analyzing perform feasibility and impact assessments of regulatory changes, strategic and business development initiatives (i.e. UBS Advice Sustainable Investments, UBS Advice Hedge Funds, LIBOR transformation, introduction of Opportunistic Profile, FIDLEG/MiFID/ ESMA requirements etc.) which includes assessment of strategic fit and high level estimation of adaption costs and defining business requirements along the value chain from formation of the product to various client channels and CA tools • Leading the platform readiness for UBS Advice Sustainable Investments (SI) project, liaising with key stakeholders (front office, digital core area, product owners, legal, compliance, business risk functions, investment suitability teams, WMO, Core Banking, MM&D, CIO, IT etc.) in shaping strategical priorities, identification of ESG related regulations i.e. SDFR (Sustainable Finance Disclosure Regulation) and how this would be translated into process/ platforms. Working on defining unique (personalized) methodology for the Advice SI offer.• Leveraging agile ways of working, using JIRA/confluence • Digitalizing, re-engineering and implementing platform solutions on cross functional and global network• Acting as a liaison between different stakeholders involved in various initiatives and IT on budget and platform change implementation related questions. • Creating several management slides for senior management, including presentations or mock-up's to facilitate and drive the opinion/decision making process• Translate business requirements (functional and non-functional) into technical architectural designs and/or translate technical terms into basic explanations for the understanding of wider stakeholders Show less
Journey Strategist
Jan 2024 - nowProduct Owner
Nov 2021 - Feb 2024Director, Demand & Change Project Manager, Global Platforms & Execution, Chief Operating Office
Sept 2017 - Nov 2021
Licenses & Certifications

Investment Management Certificate (IMC)
CFA UKJun 2004
Scrum Master Certification
The Knowledge AcademySept 2021
Certificate for Financial Advisers (CeFA)
Financial Conduct AuthorityJun 2012
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