Kim Bruna

Experience

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  Youth For Understanding USA (YFU)

  Jun 1992 - Aug 1992

  International Exchange Student
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  Muscular Dystrophy Association

  Nov 1999 - Jan 2020

  • Leads a team to plan and implement all corporate partnerships and retail related campaigns, which aggregated to over $30M in net revenue• Maintains long-term relationships with C-Suite executives and their teams• Cultivates over 10 corporate relationships to assist with their Corporate Social Responsibility objectives• Extensive relationship cultivation and management with national partners• Leads acquisition of new corporate alliances at an enterprise level• Collaborates with leadership and various departments to conceptualize strategies, which align with the organization's mission and targeted outcomes• Consistently acts as an agent for ongoing organizational change and transition within department and entire organization• Executes strategic planning for annual budget for national sponsor development and nationwide fundraising campaigns• Trains and develops team members at all levvels within the organization to help execute a high level of performance Show less • Provided vision, leadership, strategic direction and oversight for organization’s Community Engagement programs, which included walks, endurance races, business to business events and youth engagement which results in over $30M in net revenue• Key leader in building a new organizational national structure to drive revenue• Worked in close collaboration with organization department leaders to develop fundraising and marketing strategies including digital advertising, social media and grassroots campaign plans• Devised strategies and operational procedures to increase campaign revenue, including campaign best practices, brand standards, and strategies to improve operational efficiency• Collaborated with organization’s operations and divisional leadership across the country to achieve revenue outcomes and adherence to standards of excellence Show less • Developed and lead all aspects of key campaigns and fundraising programs for the organization, including a business executive campaign and grew the industry’s first customer-ask campaign with a combined annual revenue goal of over $45 million• Spearheaded initiative to enhance development efforts by bringing online technology to the organization’s fundraising platforms, including creative design, marketing and training• Designed and executed a strategic business plan inclusive of marketing campaign creation and implementation with integrated social media• Led and developed long-term relationships with C-Suite executives to help them attain their organizational business and philanthropic goals• Conducted trainings and meetings with staff around the country to establish successful execution strategies in all fundraising and development activities• Responsible for cultivating and maintaining national partner relationships, as well as the development of strategic partnerships with each business or organization • Played an integral role in the organization’s annual national fundraising television show and its celebrity performers• Grew and developed a customer-ask campaign with the country’s second largest home improvement company with a growth from $900,000 to $7.3 million in over 10 years• Launched company-wide initiative in collaboration with the homebuilding industry, resulting in over $5 million in new revenue• Implemented national online celebrity auction fundraising campaign resulting in $500,000 in 3 years Show less • Developed and implemented a comprehensive regional strategy to establish new events, expand existing programs and increase support of organization-wide campaigns and partnerships• Hired, trained, managed, coached and developed the leadership staff for four to six offices (24 to 36 people)• Successfully prepared and maintained annual operating budgets for five offices in three states• Defined strategies for improving and promoting organization’s key programs• Worked closely with each office’s Executive Director to coach, calendar, and implement successful fundraising events and programs• Supervised major campaigns and events, including an annual $500,000 golf and gala event Show less • Organized, coordinated and lead major yearly fundraising events• Hired, trained and led a team of three full-time and 10 part-time employees• Built new corporate and community relationships to diversify revenue sources• Networked with media and local leaders to cultivate positive public relations image• Coordinated and executed the annual television fundraising event• Led long-standing partner with a historical fundraising total of $14,000 annually to increase contributions to $100,000+• Started a high-end gala event with the largest homebuilder in the area that raised over $190,000 within first three years• Implemented new partnerships with Harley-Davidson dealers and a large convenience store chain Show less

  • National Vice President - Corporate Partnerships

    Nov 2015 - Jan 2020

  • National Vice President - Community Engagement

    Dec 2013 - Nov 2015

  • Vice President - Business Development

    Jan 2007 - Dec 2013

  • Regional Coordinator

    Feb 2005 - Jan 2007

  • Executive Director

    Nov 1999 - Feb 2005
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  American Cancer Society

  Feb 2020 - now

  • Senior Director, Corporate Strategy & Operations

    Jan 2022 - now

  • Strategic Director

    Feb 2020 - Jan 2022