Betsy Dean

Experience

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  Gaylord Entertainment Company

  Aug 2005 - Jan 2006

  Strategic Alliances Intern
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  G-Force Competitive Training

  Jan 2006 - Feb 2019

  Consultant | Small Business Owner | Coach

  -Trained individuals on personal branding, leadership skills, and communication strategies to assist with the collegiate athletic recruitment process. Evaluated and improved bio-mechanical movements for athletic performance using video analysis, strength, and physical training. -Managed online marketing campaigns and pricing strategies effectively driving brand awareness which converted social media followers into loyal clients. Clientele varied from in-person to online spanning across 6 different states. Show less

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  Elba High School

  Jun 2008 - Jun 2009

  Business Teacher
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  Adelphi University

  Jun 2009 - Jul 2012

  Assistant Coach Softball | Academic Advisor | Promotions | Talent Acquisition

  -Managed the development & promotion of numerous fundraising activities.-Scheduled & arrange competition schedules, training programs & numerous travel itineraries.-Established & maintained interpersonal relationships with incoming students & parents that fostered school pride.-Developed professional relationships across various departments on campus.-Provided crisis intervention to students when difficult situations.-Followed & adhered to strict NCAA DI Compliance Rules & Regulations. Show less

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  Seton Hall University

  Jul 2012 - Jun 2014

  Assistant Coach Softball | Academic Advisor | Recruiter | Purchaser

  -Managed the development & promotion of numerous fundraising activities.-Scheduled & arrange competition schedules, training programs & numerous travel itineraries.-Established & maintained interpersonal relationships with incoming students & parents that fostered school pride.-Developed professional relationships across various departments on campus.-Provided crisis intervention to students when difficult situations.-Followed & adhered to strict NCAA DI Compliance Rules & Regulations. Show less

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  Texas A&M University-Kingsville

  Jul 2014 - Jun 2017

  Head Coach Softball | Academic Advisor | Career Advisor | Leadership Coach

  -Implemented individual & team counseling that guided & determined academic adjustments needed for the desired career path.-Engaged & recruited highly talented individuals to join a team where their skills would flourish.-Conferred with a team of individuals & professionals to discuss students' academic progress to determine the best path to obtaining their career goals.-Evaluated, educated & motivated individuals to improve their academic and athletic skill set.-Organized Travel Coordination & Itinerary Planning-Managed Grant & NCAA Scholarship Allocations-NCAA DII Rules & Regulation Compliance-Crafted Leadership & Team Training Programs Show less

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  Workforce Solutions of the Coastal Bend

  Jan 2018 - Feb 2019

  Business Services Representative | Marketing Specialist | Award & Grant Writer

  -Curated communication instruments to assist with budgetary, programmatic, and systematic communication. -Assisted with branding strategy, content automation and organizational communication strategies.-Created Service Delivery Execution and Marketing Plan which assisted our team to be ranked second in the state of Texas for providing employment services to employers. -Delivered Business Services Presentations at public speaking events and community engagements. -Organized, marketed and managed Hiring Events, Job Fairs, and Skill Development programs for individuals with disabilities, youth, and adults. -Organized logistical aspects of events and programs including marketing collateral, social media content, digital registration integration, employer recruitment, contract negotiation, event layout, and event design. -Managed contract specifications as is pertains to budget allocations, allowable costs, program policies and procedures.-Delivered presentations at public speaking events and community engagements. -Organized, marketed and managed Hiring Events, Job Fairs, and Skill Development programs. Show less

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  GV Professional Development Consulting

  Feb 2018 - Feb 2019

  Marketing Assistant | Content Creator

  Curated leadership and soft skills development content instrumental to client winning a $75k contract.Designed client proposals and marketing plans. Designed and developed branding strategy to client specifications.Photographed and created digital media content to assist with branding strategy, client funnel movement, and client conversions.

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  Quad Systems LLC

  Feb 2019 - Apr 2021

  Marketing Manager | Designer | Research Analyst | Communications | Branding

  Increased Sales. Identified niche markets that increased growth by 30%. Instrumental in catapulting sales to over $5M a year by improving communication, customer service & online technical support. Marketing. Improved all branding, style guides & collateral which increased product recognition & visibility. Re-designed the website, brochures & all other marketing materials. Integrated SEO strategy & improved online visibility.Marketing Strategy. Created the company's first formal marketing plan that boosted online presence & increased web traffic. Integrated traditional marketing & digital marketing while operating under a lean budget.CRM Management. Initialized the use of Salesforce within the company to better manage the customer database and relationships. Technical Writing. Reviewed & adjusted specification sheets, installation guides & product brochures to have precise & clear communication. B2B Research & Development. Conducted extensive research to find & foster new business contacts within niche markets. Utilized research to market & promote Quad operators to potential clients. Competitive Analysis. Analyzed all direct competitors in order to re-align company branding & improve market share. Executive Communication. Assisted C-Suite & management with issue resolution & strategies to support organizational goals. Show less

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  13th Colony Creations

  Jul 2019 - now

  Designer | Small Business Owner | Marketing Creative | Executive Resume Writer

  -Business Management. Responsible for all facets of the business including product creation (Crafts and Digital Designs), branding, promotion, order fulfillment, customer queries, inventory management, shipping, advertising & accounting. -Marketing Design. Curated and managed website, social media & all digital resources. -Event Marketing. Attend markets, craft fairs, & farmers markets to build relationships with the community, promote the business & sell products.-Exponential Growth. Developed a $20K/yr side business that is based primarily on online sales. 13th Colony Creations has 2 different divisions: Home Decor & Crafted Items Division Resume Writing & Digital Design Division Show less

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  MasterCorp, Inc.

  Apr 2021 - May 2021

  Regional Field Recruiter
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  FLS Transportation Services

  Aug 2021 - now

  Marketing Manager