Kanupriya Singh

Experience

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  RELIANCE TRENDS LIMITED

  Feb 2013 - Mar 2013

  Marketing Trainee

  This was a short-term project where I worked with a team of 4 to gather customer preference & feedback data through a short-term survey at and for their new store at The Pentagon Mall in Haridwar. We compiled a data report and a PowerPoint presentation which was submitted to the Regional Marketing Manager – North.

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  Ankur Gupta & Co., Chartered Accountants

  Jul 2013 - Aug 2013

  Finance Intern

  This was a mandatory internship to supplement my major (Finance) for my Bachelor's degree. I worked with 4 Article Assistants, learning the nitty-gritties of Finance, Audits, and Accounting. I prepared and updated client invoice records in Tally and generated financial statements after reconciliation of accounts.

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  Falcon Minds (getsetResumes.com)

  Sept 2014 - Dec 2018

  Senior Résumé Consultant

  I started my career in writing here; I joined as an Associate Résumé Consultant and in 2015 was promoted to the role of a Senior Résumé Consultant. I wrote interview-winning job application documents for my clients that were mostly CXO and Director-level in Fortune 500 companies from all across the globe. In 2016, I came back to my hometown and resumed work here in the same capacity till 2018.Worked with clients from: AT&T ▪️ Sony ▪️ Ernst & Young ▪️ Wipro ▪️ Cipla ▪️ PayPal ▪️ Fortis ▪️ Target ▪️ MasterCard ▪️ Schneider Electric ▪️ Crispin Porter + Bogusky Show less

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  Various Clients

  Jan 2019 - Jun 2019

  Freelance Writer

  I undertook multiple content writing projects including blogs, articles, and résumés as a freelancer.

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  Communication Solutions

  Jul 2019 - now

  Content Writer

  My interest in content marketing led me to join Communication Solutions in 2019, where I started as a content writer for social media and website for US-based brands. Gradually, my role expanded to that of a Content Lead where I don a lot of hats. From 2020 to till date, I have led successful content marketing & brand building efforts for 5 new business that were launched, and 1 rebranding. For these brands, I was also able to increase website traffic through well-researched, SEO- & keyword-friendly content (website copy, social media, press releases, and blogs) and email marketing efforts. As part of my role, I work with the management & ownership in the US to make sure that all marketing, both organic and paid advertising, follows the brand voice, mission, audience, and message. I achieve this by creating content strategies that ensure that marketing is impactful, builds brand recognition, and drives business growth, in close coordination with the in-house team.Working with: Verizon ▪️ Marriott ▪️ IHG ▪️ Hilton ▪️ uBreakiFix Show less