Fajar Billy Sandi

Experience

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  KOMPASIANA

  Sept 2011 - Jul 2012

  Content Moderator

  - Managed the content of the Kompasiana website to ensure brand consistency across all platforms.- Reviewed and edited content for spelling, grammar, and punctuation errors before publishing to the website.- Provided editorial support as needed by team members to manage projects effectively.- Ensured that all published content met the company's quality standards by reviewing it against a checklist of criteria.- Edited images using Photoshop software to remove inappropriate or offensive material.- Responded quickly to user complaints about inappropriate content on site; deleted offending posts when necessary. Show less

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  MRA Printed Media Group

  Jul 2012 - Jan 2015

  Reporter at FHM Indonesia

  - Developed story ideas based on leads or as assigned by the managing editor, investigating and observing.- Wrote stories using proper grammar and following style guidelines while also ensuring they are compelling and professional in style and presentation.- Edit written pieces by other reporters on staff to check for clarity, grammar, and overall story presentation; make suggestions and assist with any revisions that need to be made.- Rework pieces as requested by the managing editor and update pieces as needed for ongoing or developing stories.- Arranged and conducted interviews when needed to get information from experts or individuals involved or work on a lead for a proposed story.- Create relationships with members of the community and other agencies to develop access to credible sources for future stories.- Convert stories to be posted on the company website to drive traffic to the website.- Meet all deadlines for projects as requested by the managing editor. Show less

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  Nirvana Development Tbk PT (NIRO)

  Jan 2015 - Nov 2015

  Copywriter

  - Developed an engaging and persuasive copy for various marketing materials, including website content, product descriptions, advertising campaigns, brochures, and promotional materials that resonate with the target audience and capturing their attention and driving interest.- Define and maintain a consistent brand voice to understand the company's values, target audience, and market positioning.- Conducted research to gain insights into the target audience, their preferences, trends, and behaviors in young and upstart cities in Indonesia, including Cirebon Super Block (CSB), The Park Solo, Citimall Prabumulih,Citimall Kuala Kapuas, Borneo City Ketapang, and Borneo Mall Pangkalan Bun, that will benefit the effectiveness of marketing strategies that speak to the needs and aspirations of the local population.- Collaborated with the marketing team, graphic designers, and other stakeholders to develop integrated marketing campaigns.- Ensured accuracy, clarity, and grammar proficiency as well as collaborated with the team to review and refine content before it is published or distributed. Show less

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  Ciputra Group

  Nov 2015 - Apr 2017

  Editor

  - Support company's operational in Yayasan Ciputra Entrepreneurship by serving and maintaining good relationships with other parties.- Editing and proofreading various types of content related to entrepreneurship, business, and retail.- Ensured all written materials meet high editorial standards and aligns with the company's brand voice and messaging.- Collaborated with the marketing and content team to develop and execute content strategy.- Conducted research, verified data, statistics, and industry trends, and ensured that the content is well-researched and reliable.- Stay informed about the latest trends, developments, and best practices in entrepreneurship, business, and retail to stay relevant and engaging to the target audience. Show less

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  Advika Media Kreasi

  May 2017 - Jun 2019

  Senior Copywriter

  - Managed and coached the content team (6 people) to prepare them to create content strategy.- Collaborated and participated in brainstorming with the creative teams to develop content strategies that align with the client's objectives and target audience.- Supervised writing copy for a wide range of digital platforms, including websites, social media channels, email marketing campaigns, digital advertisements, and blog posts.- Review and edit copy created by other team members, providing constructive feedback to ensure accuracy, clarity, and consistency.- Conducted research to understand the client's industry, target audience, and competitors.- Understanding search engine optimization (SEO) principles that involves incorporating relevant keywords, optimizing meta tags, and creating content that is search engine friendly to improve visibility and organic rankings.- Collaborated closely with clients, attending meetings, and participating in discussions to understand their requirements, provide strategic recommendations, and present copy ideas and concepts.- Clients including PT Pegadaian, Sinarmas Agribusiness and Food, Wahana Express, Frisian Flag, Allianz, and Karyaputra Suryagemilang. Show less

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  OnlinePajak

  Jul 2019 - Oct 2023

  - Worked collaboratively with cross-functional teams, including product management, sales, and marketing to develop various marketing assets and collateral, including case studies, whitepapers, website content, blog posts, marketing emails, and demo videos.- Developed a deep understanding of the company's products, including features, benefits, and value proposition.- Conducting research and A/B tests to gain insights into customer needs, preferences, and pain points.- Track and analyze key performance indicators (KPIs) related to product marketing efforts, such as product adoption, customer acquisition, customer satisfaction, and revenue growth.- Evaluate the effectiveness of marketing campaigns, identify areas for improvement, and make data-driven decisions.- Provided research and wrote content for marketing newsletters through Hubspot with proven result of 22% of open rate and 6.5% of click-through rate based on industry benchmark for information technology and services.- Reporting to VP of Growth. Show less - Recommended and managed the implementation of sales, marketing and/or service activities and operations in order to increase the effectiveness of the marketing team.- Collated performance data and check for accuracy to ensure quality information is available for planning and reporting.- Coordinated the timely production of marketing materials under limited guidance to communicate key marketing messages and to support sales activity.- Developed successful relationships with domestic and offshore offices to facilitate marketing activities and sales operations.- Facilitated the delivery of programs to global OnlinePajak teams to communicate marketing and/or product messages.- Recommended and completed assigned tasks to assist in the coordination of sales and marketing activities.- Represented the company at marketing activities and educated the market about the company's products and services.- Work with various teams (design, content, acquisition, product, sales) to implement strategies.- Test marketing product features, releases and ad copy. Show less - Lead and manage content writing team in service of all tasks and responsibilities.- Research industry-related topics (combining online sources, interviews, and studies).- Identify customers' needs and gaps in our content to recommend new topics.- Prepare well-structured drafts using content management systems.- Proofread and edit blog posts before publication.- Update existing blog articles to preserve relevance or improve content quality.- Work with other content writers (review, edit, provide feedback).- Coordinate with marketers and graphic designers to illustrate articles.- Conduct simple keyword research and use SEO guidelines to increase web traffic.- Collaborate with SEO Specialists on a day-to-day basis, to increase blog traffic acquisition.- Write clear marketing copy to promote the company's products and services.- Ensure all-around consistency (style, fonts, images, and tone). Show less

  • Senior Product Marketing Manager

    Apr 2022 - Oct 2023

  • Product Marketing Specialist

    Nov 2021 - Apr 2022

  • Content Lead

    Apr 2021 - Nov 2021

  • Senior SEO Content Writer

    Jul 2019 - Apr 2021
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  Self-employed

  Nov 2023 - now

  Freelance

  - Proficient in B2B and B2C marketing strategies.- Demonstrated expertise in developing and implementing marketing, copywriting, and content strategies.- Skilled in utilizing various tools such as Hubspot, Mailchimp, Hootsuite, Wordpress, Google Analytics & Data Studio, Trello, Atlassian, and Miro.- Experienced across diverse industries including FinTech, SaaS, advertising, media & entertainment, FMCG, tax consultancy, wedding organization, and property.- Managed accounts for clients including RDN Consulting, Apsara Escape Wedding and Events, and SocialSelling (Pegadaian). Show less