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Lim Chin

Lim Chin

Followers of Lim Chin517 followers
location of Lim ChinWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Consumer Marketing Manager, Wyeth Nutrition

  • Education

    • University Sains Malaysia

      -
      Bachelor of Business Administration (B.B.A.) Marketing (major); Mass communications (minor)

  • Experience

    • Nestle Products Sdn Bhd

      Apr 2006 - Jan 2011

      Develop marketing campaigns and launched new products into the market. Manage communications i.e. media planning & buying, media contracts and agencies fees for total Nestle brands.

      • Brand Manager

        Sept 2008 - Jan 2011

      • Media Manager

        Apr 2006 - Aug 2008

    • Beiersdorf Malaysia Sdn Bhd

      Jan 2011 - Nov 2011
      Senior Brand Manager

      Develop business plans and marketing strategy that regained the No. 1 position for NIVEA in the Whitening segment with collaboration with Trade Marketing team for exclusive launches.

    • GSK

      Nov 2011 - Dec 2014
      Senior Brand Manager

      Strategise and develop marketing plans and campaigns to bring relevant products and develop new products for consumers' health and wellness. This includes analysing & interpreting insights to meet consumers' needs and creates the desire for the products.

    • F&N Services (F&B) Sdn Bhd

      Dec 2014 - Nov 2015
      Marketing Manager

    • Nestlé Health Science

      Dec 2015 - Feb 2020
      Consumer Marketing Manager

      Successfully build brand equity of NUTREN OPTIMUM. More than double its market share within 2 years in both medical and retail channels. Successful launch of OPTIFAST, a medically proven weight management programme amongst the medical healthcare professionals, and build strong foundation for direct to consumer opportunities with good word of mouth with real users’ testimonials.

    • Nestlé

      Mar 2020 - Feb 2022
      Consumer Marketing Manager

      Nestle Infant Nutrition

    • Nestlé Health Science

      Mar 2022 - Sept 2024
      Marketing Manager - MYSG

      Successfully turn-around the Diabetes category business for positive growth, amidst external factors, by making bold strategic actions that sets the foundation for long term sustainability growth potentials for the portfolio. This created huge positive impact to the total NHS business. Increased diabetes portfolio market share >200bps, indicating positive turn-around for the brand.

    • Nestlé

      Oct 2024 - now
      Consumer Marketing Manager

  • Licenses & Certifications