Charice Lin

Charice Lin

MGM Macau F&B Trainee

Followers of Charice Lin233 followers
location of Charice LinZhuhai, Guangdong, China

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  • Timeline

  • About me

    Director of Marketing | Airflow Control | System Automation

  • Education

    • 澳門科技大學

      2012 - 2016
      Bachelor's degree Hospitality Administration/Management
    • Middlesex University

      2015 - 2015
      English Language and Literature, General
  • Experience

    • 澳門美高梅

      Jan 2014 - Mar 2014
      MGM Macau F&B Trainee

      1. Basic operation of a high-end Cantonese cuisine restaurant. 2. Basic skills on serving customers. ( bus boy, reception, server )3. F&B manners and knowledge.4. Customer Communication and complaint handling.

    • Crowne Plaza Macau

      Jan 2016 - Jun 2016
      Crowne Plaza Macau HSKP Trainee

      1. Handle RA, PA, coordinator daily task.2. PM Shift in charge. 3. Handle guest complaint and feedback with an efficient work out. 4. Budget control towards HSKP.5. Duty Roster Arrangement. 6. Conceptual learning on HSKP supervision.

    • 新濠博亞娛樂

      Oct 2016 - May 2019

      1. Handling guest requests and inquiries both from external and hotel rooms. PBX Service2. Handling lost and found, incident, complaint and feedback cases receive via voice and email. 3. Internal communication and coordination.4. Handling Entertainment attraction, shows ticketing sales for OTA and FIT guests. 5. Signature restaurant reservation handling.6. Supervising and guiding the operation among the team as floor in charge. 7. Training and Coaching. 8. Information administration. Show less

      • Senior Agent, Contact Centre

        Sept 2018 - May 2019
      • Agant, Contact Centre

        Oct 2016 - Aug 2018
    • 华美酒店顾问

      Jun 2019 - Aug 2019
      Product R&D, Business Development

      1. Responsible for mSOP projects.2. Conducting market research and study possible trend fits market need.3. Responsible for writing Social media tweets for mSOP product.

    • Park Hyatt

      Sept 2019 - Oct 2020
      Digital Marketing Executive

      * Manage existing OTA platforms and brand.com. Ensure information accuracy and update digital content to optimize hotel page. * Manage online store and drive revenue and exposure for hotel. (Hotel Wechat Mall, HYATT Wechat Mall, Fliggy, Meituan Dianping, C-trip mall). * Understand channels’ characteristics, study consumer behavior through historical data analysis. Design campaign and follow up as a whole to drive GMV as well as exposurefor hotel. (Monthly Member's Day, Live Streaming, 618, Double Eleven, Double Twelve flash sales, cross-branding)* Manage social media platforms and generate exposure. * Discover potential digital channels and promoting cooperation opportunities for exposure and business. * Official video content design and making, photographing, and compose copy writing for Wechat post following Park Hyatt brand identity. Show less

    • HONOR

      Jul 2021 - Aug 2024
      Global PR Manager
    • HCS (Zhuhai Haoxing Control System Co., Ltd.)

      Sept 2024 - now
      Director of Brand and Marketing
  • Licenses & Certifications

    • WSET LEVEL 1 AWARD IN WINE

      WSET — Wine & Spirit Education Trust
      Oct 2018