Zeyad Mosad

Experience

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  Problem Solutions

  Jan 2021 - Feb 2022

  Media Buyer

  As a Media Buyer at Problem Solution, I have played a key role in developing and executing high-impact marketing campaigns. My contributions and achievements include:Campaign Execution: Created and managed strategic media buying initiatives that significantly enhanced brand visibility and customer engagement.Performance Metrics: Consistently surpassed key performance indicators (KPIs), achieving outstanding click-through rates (CTR), conversion rates, and return on ad spend (ROAS).Budget Optimization: Skillfully managed advertising budgets to ensure cost-effectiveness while maximizing lead generation and customer acquisition.Market Research: Performed comprehensive market research to uncover trends and insights, enabling the formulation of targeted marketing strategies.Team Collaboration: Collaborated closely with creative and analytics teams to ensure cohesive and effective campaign execution, resulting in a 25% increase in overall campaign performance.A/B Testing: Utilized A/B testing methodologies to enhance ad creatives, targeting, and placements, leading to a 20% improvement in ad engagement and conversion rates.Reporting and Insights: Provided detailed performance reports and actionable insights to stakeholders, supporting informed decision-making and strategic planning.Through my efforts at Problem Solution, we have successfully launched numerous high-performing campaigns, driving significant growth in brand awareness, engagement, and revenue. I am dedicated to leveraging data-driven strategies and innovative approaches to continuously enhance campaign outcomes and deliver exceptional results. Show less

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  Twenty - عشرين

  Feb 2022 - Oct 2023

  In my current role as Digital Marketing Manager at Twenty, I am entrusted with overseeing all aspects of the company's digital marketing initiatives. Leading a talented team of marketing professionals, I drive the development and execution of innovative strategies to enhance brand visibility, drive engagement, and generate leads.Key Responsibilities:Strategic Planning: Develop comprehensive digital marketing strategies aligned with company objectives and target audience preferences.Campaign Management: Oversee the planning, implementation, and optimization of digital marketing campaigns across multiple channels, including social media, email, and search.Team Leadership: Provide guidance and support to the marketing team, fostering a collaborative environment focused on creativity and results.Performance Analysis: Utilize data analytics tools to monitor campaign performance, identify trends, and optimize marketing efforts for maximum impact and ROI.Cross-Functional Collaboration: Collaborate with other departments to ensure cohesive brand messaging and alignment of marketing initiatives with overall business goals.Innovation: Stay updated on emerging trends and technologies in digital marketing, implementing innovative approaches to stay ahead of the competition.My tenure at Twenty has been marked by significant achievements and contributions to the company's growth and success in the digital realm. I am proud to lead a team of dedicated professionals and remain committed to driving excellence in all aspects of digital marketing. Show less As a Media Buyer at Twenty, I have successfully launched and managed several high-performing campaigns, driving significant growth and achieving exceptional results. My key responsibilities and achievements include:Campaign Management: Planned, executed, and optimized media buying strategies across various digital platforms to maximize ROI and reach targeted audiences.Performance Metrics: Achieved impressive KPIs, consistently exceeding company benchmarks for click-through rates (CTR), conversion rates, and return on ad spend (ROAS).Budget Optimization: Efficiently managed advertising budgets, ensuring cost-effective spending while maintaining high-quality lead generation and customer acquisition.Market Analysis: Conducted thorough market research and analysis to identify trends, insights, and opportunities, allowing for the development of tailored marketing strategies.Collaboration: Worked closely with the creative and analytics teams to ensure cohesive and effective campaign execution, leading to a 25% increase in overall campaign performance.A/B Testing: Implemented A/B testing methodologies to refine ad creatives, targeting, and placements, resulting in a 20% improvement in ad engagement and conversion rates.Reporting and Insights: Provided detailed performance reports and actionable insights to stakeholders, contributing to informed decision-making and strategic planning.Through my efforts, we have successfully launched numerous high-impact campaigns, driving brand awareness, engagement, and revenue growth for our clients. I am dedicated to leveraging data-driven strategies and innovative approaches to continually enhance campaign performance and deliver outstanding results. Show less

  • Digital Marketing Manager

    Jan 2023 - Oct 2023

  • Media Buyer

    Feb 2022 - Jan 2023
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  KGM SsangYong

  Jan 2023 - Mar 2024

  Media Buyer

  As a Media Buyer at SsangYong Saudi Arabia, I have been instrumental in the successful planning and execution of various marketing campaigns. Here are some of my key contributions and achievements:Campaign Execution: Designed and launched effective media buying strategies, resulting in notable increases in brand visibility and customer engagement.Performance Improvement: Consistently exceeded performance targets, achieving high click-through rates (CTR), conversion rates, and exceptional return on ad spend (ROAS).Budget Management: Optimized advertising budgets to ensure maximum efficiency, achieving significant cost savings while maintaining high-quality lead generation.Market Research: Conducted in-depth market analysis to identify key trends and insights, enabling the creation of targeted and impactful marketing strategies.Team Collaboration: Worked closely with creative and analytics teams to ensure seamless campaign execution, leading to a 25% improvement in overall campaign performance.A/B Testing: Implemented A/B testing techniques to refine ad creatives and targeting, leading to a 20% increase in ad engagement and conversion rates.Reporting: Delivered comprehensive performance reports and actionable insights to stakeholders, aiding in strategic decision-making and future planning.My efforts have resulted in the launch of successful campaigns that have significantly boosted brand awareness, engagement, and revenue for SsangYong Saudi Arabia. I am committed to using data-driven approaches and innovative strategies to continuously improve campaign outcomes and deliver exceptional results. Show less

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  Capital Connect

  Apr 2024 - now

  Senior Media Buyer

  As a Media Buyer at Capital Connect Advisor, I have been responsible for developing and executing effective media buying strategies to drive brand awareness and customer engagement. My key responsibilities and achievements include:Campaign Management: Strategically planned, launched, and optimized media buying campaigns across multiple digital platforms to maximize ROI and reach targeted audiences.Performance Metrics: Consistently achieved and surpassed key performance indicators (KPIs), including high click-through rates (CTR), conversion rates, and return on ad spend (ROAS).Budget Optimization: Efficiently managed and allocated advertising budgets to ensure cost-effective spending while maintaining high-quality lead generation and customer acquisition.Market Research: Conducted thorough market analysis and research to identify trends, insights, and opportunities, leading to the development of tailored and impactful marketing strategies.Collaboration: Worked closely with creative, analytics, and sales teams to ensure cohesive and effective campaign execution, resulting in a significant improvement in overall campaign performance.A/B Testing: Implemented A/B testing methodologies to refine ad creatives, targeting, and placements, leading to substantial improvements in ad engagement and conversion rates.Reporting and Insights: Provided detailed performance reports and actionable insights to stakeholders, contributing to informed decision-making and strategic planning.Through my efforts at Capital Connect Advisor, I have contributed to the successful launch of numerous high-impact campaigns, driving significant growth in brand visibility, engagement, and revenue. Show less

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  Revealsite

  Aug 2024 - now

  Senior Media Buyer

  As a Senior Media Buyer at RevealSite, I am responsible for leading and executing digital media buying strategies that optimize and drive comprehensive marketing campaigns. My role involves managing multi-channel advertising efforts across platforms such as Google Ads, Facebook Ads, and affiliate networks, all aimed at achieving ambitious growth and expansion objectives for the company.I utilize advanced analytical tools like Google Analytics and Facebook Insights to thoroughly assess ad performance, allowing me to refine and enhance campaign effectiveness continuously. My strategic approach to budget management ensures that we maximize our return on investment (ROI), delivering significant value to both the company and our clients.In collaboration with our digital marketing teams, I play a crucial role in developing compelling content that aligns with and supports our overarching campaign strategies. My work at RevealSite also involves contributing to the digital transformation initiatives that empower pharmacies to thrive in an increasingly digital landscape. Through these efforts, I help ensure that our clients can leverage the full potential of their online presence, ultimately driving their success in the digital age. Show less

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  Pixi

  Aug 2024 - Nov 2024

  Perfotmance Media Buyer

  As a Media Buyer at PIXI, a leading marketing company specializing in the MENA region, I am responsible for developing and executing media buying strategies that drive brand visibility and performance. My role involves:Campaign Management: Overseeing the planning, execution, and optimization of media campaigns across various platforms, including digital, social, and traditional media.Strategic Planning: Collaborating with clients and internal teams to craft effective media strategies that align with business objectives and target audiences.Budget Allocation: Efficiently managing and allocating media budgets to maximize ROI and achieve campaign goals.Performance Analysis: Monitoring and analyzing campaign performance metrics to ensure objectives are met and making data-driven adjustments as needed.Vendor Relations: Building and maintaining relationships with media vendors and partners to negotiate favorable terms and secure the best possible placements.Market Research: Staying informed about industry trends and emerging technologies to continuously refine and innovate media strategies.At PIXI, my focus is on leveraging my expertise to deliver impactful media solutions that enhance our clients' market presence and drive business growth in Egypt and the Gulf region. Show less

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  CairoDigits

  Nov 2024 - now

  Senior Media Buyer

  At Cairo Digits, a leading digital marketing agency specializing in e-commerce growth, I focus on driving exceptional results through strategic media buying. My role involves:🔹 Crafting high-performing ad campaigns tailored to maximize sales and profitability for online stores.🔹 Optimizing budgets to ensure cost-effective advertising while delivering top-tier ROI.🔹 Collaborating with teams to analyze data, refine strategies, and implement innovative solutions that help businesses thrive in the competitive e-commerce space.Passionate about leveraging data-driven marketing to empower brands and scale their success 🚀. Show less