Sandy Naransammy

Experience

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  Standard Bank Insurance Brokers

  Jan 1994 - Jan 1998

  Call Centre Supervisor for the Direct Marketing Division

  • Worked hand-in-hand with the Direct Mail department.• Had in-depth exposure to Direct Mail campaigns for insurance products, such as Hospital Plans, Major Medical Benefit Plans, Home-secure Insurance, Income Protection Plans, Travel Insurance, Burial Insurance and Accident Policies• Prior to any mailings, a full day brainstorming session was implemented to discuss pros, cons and the viability of the new mailing and followed up with a tele marketing campaign.• All drafts of the direct mailing were signed off by myself, taking into consideration the opinions of my team members• I worked closely with a number of underwriters (e.g.) Commercial Union, American International Group, Metropolitan and Federal, Protea Insurance, Cigna, Hollard, Europassistance and Stanbic• My Direct Knowledge grew substantially. Entry into Direct, via traditional telemarketing, laid a solid foundation in the principles and benefits of Direct Marketing Exibir menos

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  FNB First Direct

  Jan 1998 - Jan 2000

  Campaign Manager (Call Centre)

  • Managed In-bound and Out-bound campaigns from start to conclusion Including all processes: - briefing with client, scripting, process flows and continuous monitoring of campaigns, training Supervisors and Consultants.This senior position involved the A to Z management of all telemarketing campaigns including input into strategy, testing methodology, measurement and campaign refinement.• Types of Campaigns managed:- Surveys for internal and external Clients- Selling Bank products including Telebanking and Internet Banking- Wesbank Insurance- Teljoy / Vodacom products- Insurance campaigns- Loyalty Programs (Airmiles / ebucks)This position saw my understanding of human response and triggers increase significantly. This was an exciting position dealing daily in direct fundamentals Exibir menos

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  Absa Direct marketing Consultant

  Jan 2000 - Jan 2005

  Direct Marketing Consultant

  - Dealt with Strategic Units and Product areas in Absa: Specifically my portfolio comprised: 1. Personal Financial Service/Private Bank 2. Absa Brokers Direct 3. Absa Card division 4. Absa Asset and Vehicle Finance / BankfinPlease refer to the current job functions within the Direct Marketing Unit, presently undertaken. The same scope of work was covered during my time as a Consultant when first in the Unit, however this was undertaken at a Junior level.At this time I functioned in more of a support capacity as opposed to leading and driving the Direct Marketing Strategy and Operations in my allocated Portfolio Exibir menos

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  Absa Small Business Marketing Consultant

  Jan 2005 - Jan 2006

  Small Business Marketing Consultant

  • Marketing consultant for Small Business Unit, Dealing with ATL and BTL campaigns: Campaigns included: Management, TV ads, radio ad’s (all languages, including Vernaculars), newspaper advertorials (education & promotional), Magazine advertorial and ad’s, billboards, street pole ad’s, Direct marketing campaigns, planning & management of all events, internal Q-TV, ATM Slips , ATM screens, statement messages, Statement inserts, update internet content & brochures • Manage all Small Business Marketing Activities• Manage marketing budget in line with expected marketing returns• Render good quality service to SBU and proactively provide innovative and practical solutions to marketing problems• Meet deadlines on all projects (Critical Path Analysis creation and management)• Contribute towards divisional Strategy by identifying gaps in the existing Strategy• Analyse Competitor activities in relation to Absa Marketing Strategy• Provide client insights during Strategy formulation and thereafter on a regular basis input into strategic direction• Develop Project Plan with comprehensive marketing elements and solutions, to deliver on agreed deliverables and do post-campaign analysis• Effectively communicate Marketing Campaigns to all internal parties using: Intranet, Abacus, Circulars and Absa Channel (internal tools)• Manage stock: standard stationery (letterheads, envelopes, brochures, banners for regional events and promotional items)• Distribute banners, promotional items and brochures to Regions for Events and do post-campaign analysis• Overall management of all marketing collateral Exibir menos

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  Absa

  Jan 2006 - now

  • Advise on Strategy and implementations of Integrated marketing (direct & digital Marketing) across Business Units and Product areas in Absa • Project manage all Direct Marketing initiatives, this includes all direct mail, e-mail and SMS & MMS, Facebook customer audienceCampaigns• Provide strategic Direct Marketing advice in respect of channels, data selection, testing strategies• Strategic input on agency brief, strategy, creative & copy. Ensure that concept is in-line with budget production. • Development and maintenance of specific direct marketing reports i.e. campaign schedules, status reports, project plans, evaluation reports• Manage end to end go to market deadlines on all projects• Extensive post campaign evaluation. Results to be utilised for input into the development of future marketing strategies- Undertake pre- and post- campaign testing & measurement- Actively understand and utilise the Customer Information Database for the execution of all direct marketing initiatives- Final Judge for the Assegai Awards - There was a need to up skill Marketing Manages & Marketing Consultants on Direct & Digital Marketing (40 candidates). I negotiated with Managers on budget, got the training material approved with Absa Learning and development division, arranged the venue & completed a 6 week training course, 40 enrolled, 94% pass rate with a 15% distinction rate. All that graduated received DMA CPD points.- Proposed a high level Direct and Digital Marketing training session for the Business Unit Managers, as there is a need for more 1 to 1 marketing and making your rand stretch even further, as Direct is measurable and more effective. - Proposed & Co-ordinated training for 9 Business Unit consultants complete the University of Stellenbosch (Y&R) 12 week online Digital course. - Mentor to Direct marketing learners. - Representative on the Absa POPI committee. Exibir menos

  • Direct Marketing Manager

    Jan 2019 - now

  • Senior Direct Marketing Specialist at Absa

    Jan 2006 - now