
Adolfo Araiza
In-Home Care Provider

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About me
Activations & Engagement Manager @ Trulieve | Marketing, Branding, Event Management
Education

Mesa Community College
2014 - 2016Associate of Science - AS Sustainability Studies
Mountain View High School
2010 - 2013High School Diploma
Experience

Stacy Campbell & Associates
Mar 2014 - Jul 2016In-Home Care Provider
True REST
Jul 2015 - Jul 2016Float Spa Attendant
The Van Buren
Jul 2016 - Jan 2017Box Office Assistant
Self-employed
Jan 2017 - Mar 2021Freelance Creative Designer- Stage design, creative direction, and media design for over 100+ events including Relentless Beats events, Full Moon Festival, BFF Phoenix, Walter Productions, Miami Music Week, Crescent Ballroom, All Day All Night Events, and DVINA events. - Created high-design environments with budgets ranging from $1,000- $10,000

DVINA Entertainment
Jul 2017 - Jul 2021Event Operations & Marketing Manager- Implemented creative strategies to enhance long-term profitability for events in Phoenix, Miami, and Las Vegas.- Oversaw operations for over 300+ events.- Managed social media accounts, including Instagram, Twitter, and Facebook.- Handled artist PR.- Organized online growth through SEO, SEM campaigns, content marketing, and email campaigns using Mailchimp.- Supervised and led a team of 15 individuals.- Maintained accurate tracking and budgeting for sales, costs, labor, operations, cash flow, and booking logistics to ensure the company's success. Show less

June Jam Festival
May 2019 - Jun 2024- Responsible for overseeing sponsorship and partnership sales for the festival, alongside managing on-site box office and gate operations. - I am responsible for managing the box office and gate operations for a small boutique festival called June Jam in Flagstaff, AZ. This festival sees around 3k people annually.
Sponsorship & Box Office Manager
Mar 2024 - Jun 2024Box Office Manager
May 2019 - Mar 2024

Plant. Body. Soul.
Aug 2021 - Nov 2024As the Brand Activation Manager, I was responsible for sponsorship development and sales, managing service sales, partnerships, and event brand activations, while overseeing the full cycle of event production and management. I spearheaded initiatives that generated over $120,000+ in annual sponsorship sales, working closely with partners to design and execute impactful campaigns. My expertise included the conceptualization, production, and execution of cannabis events, yoga and wellness experiences, private client events, brand launches, and activations. Collaborating with over 50 local Arizona brands, I delivered unique, immersive, and ROI-driven experiences that maximized value for both partners and audiences. Show less As the Brand Activation Coordinator, I assisted clients in activating their brands through signature events, with a focus on experiential marketing and fostering meaningful connections within the cannabis, yoga, and wellness communities. I played a key role in developing and managing sponsorships, partnerships, and event activations, generating over $100,000+ in sponsorship sales during my first year. Additionally, I collaborated with the Influencer Marketing Manager to oversee the influencer marketing program, working with local music, lifestyle, and wellness influencers to elevate the Relentless Beats VIP (table service) brand. My responsibilities also included organizing high-end cannabis consumption dinners, coordinating monthly cannabis happy hours, collaborating with over 100 brands, and contributing to the production and management of diverse events. Show less
Brand Activation Manager
Oct 2022 - Nov 2024Brand Activation Coordinator & Social Media Account Manager
Aug 2021 - Oct 2022

Buddha Bella Healing Center
Apr 2022 - nowMarketing Manager- Manage social media marketing, content ideation and creation, email campaigns, website design, and site management to drive brand growth and community engagement.- Design and create marketing assets using Canva, including event and class graphics, email templates, teacher training manuals, and promotional materials.- Coordinate and support studio events, including the successful launch of the Buddha Bella Bazaar, a thriving vendor and craft market that has become a signature community event.- Collaborate with instructors and studio leadership to develop and promote classes, workshops, and wellness programs that align with the studio’s mission.- Ensure consistent brand messaging across all digital and physical marketing channels. Show less

Trulieve
Feb 2025 - nowActivations & Engagement Manager
Licenses & Certifications
- View certificate

Leading a Marketing Team
LinkedInOct 2022
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