Adolfo Araiza

Adolfo Araiza

In-Home Care Provider

Followers of Adolfo Araiza1000 followers
location of Adolfo AraizaPhoenix, Arizona, United States

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  • Timeline

  • About me

    Activations & Engagement Manager @ Trulieve | Marketing, Branding, Event Management

  • Education

    • Mesa Community College

      2014 - 2016
      Associate of Science - AS Sustainability Studies
    • Mountain View High School

      2010 - 2013
      High School Diploma
  • Experience

    • Stacy Campbell & Associates

      Mar 2014 - Jul 2016
      In-Home Care Provider
    • True REST

      Jul 2015 - Jul 2016
      Float Spa Attendant
    • The Van Buren

      Jul 2016 - Jan 2017
      Box Office Assistant
    • Self-employed

      Jan 2017 - Mar 2021
      Freelance Creative Designer

      - Stage design, creative direction, and media design for over 100+ events including Relentless Beats events, Full Moon Festival, BFF Phoenix, Walter Productions, Miami Music Week, Crescent Ballroom, All Day All Night Events, and DVINA events. - Created high-design environments with budgets ranging from $1,000- $10,000

    • DVINA Entertainment

      Jul 2017 - Jul 2021
      Event Operations & Marketing Manager

      - Implemented creative strategies to enhance long-term profitability for events in Phoenix, Miami, and Las Vegas.- Oversaw operations for over 300+ events.- Managed social media accounts, including Instagram, Twitter, and Facebook.- Handled artist PR.- Organized online growth through SEO, SEM campaigns, content marketing, and email campaigns using Mailchimp.- Supervised and led a team of 15 individuals.- Maintained accurate tracking and budgeting for sales, costs, labor, operations, cash flow, and booking logistics to ensure the company's success. Show less

    • June Jam Festival

      May 2019 - Jun 2024

      - Responsible for overseeing sponsorship and partnership sales for the festival, alongside managing on-site box office and gate operations. - I am responsible for managing the box office and gate operations for a small boutique festival called June Jam in Flagstaff, AZ. This festival sees around 3k people annually.

      • Sponsorship & Box Office Manager

        Mar 2024 - Jun 2024
      • Box Office Manager

        May 2019 - Mar 2024
    • Plant. Body. Soul.

      Aug 2021 - Nov 2024

      As the Brand Activation Manager, I was responsible for sponsorship development and sales, managing service sales, partnerships, and event brand activations, while overseeing the full cycle of event production and management. I spearheaded initiatives that generated over $120,000+ in annual sponsorship sales, working closely with partners to design and execute impactful campaigns. My expertise included the conceptualization, production, and execution of cannabis events, yoga and wellness experiences, private client events, brand launches, and activations. Collaborating with over 50 local Arizona brands, I delivered unique, immersive, and ROI-driven experiences that maximized value for both partners and audiences. Show less As the Brand Activation Coordinator, I assisted clients in activating their brands through signature events, with a focus on experiential marketing and fostering meaningful connections within the cannabis, yoga, and wellness communities. I played a key role in developing and managing sponsorships, partnerships, and event activations, generating over $100,000+ in sponsorship sales during my first year. Additionally, I collaborated with the Influencer Marketing Manager to oversee the influencer marketing program, working with local music, lifestyle, and wellness influencers to elevate the Relentless Beats VIP (table service) brand. My responsibilities also included organizing high-end cannabis consumption dinners, coordinating monthly cannabis happy hours, collaborating with over 100 brands, and contributing to the production and management of diverse events. Show less

      • Brand Activation Manager

        Oct 2022 - Nov 2024
      • Brand Activation Coordinator & Social Media Account Manager

        Aug 2021 - Oct 2022
    • Buddha Bella Healing Center

      Apr 2022 - now
      Marketing Manager

      - Manage social media marketing, content ideation and creation, email campaigns, website design, and site management to drive brand growth and community engagement.- Design and create marketing assets using Canva, including event and class graphics, email templates, teacher training manuals, and promotional materials.- Coordinate and support studio events, including the successful launch of the Buddha Bella Bazaar, a thriving vendor and craft market that has become a signature community event.- Collaborate with instructors and studio leadership to develop and promote classes, workshops, and wellness programs that align with the studio’s mission.- Ensure consistent brand messaging across all digital and physical marketing channels. Show less

    • Trulieve

      Feb 2025 - now
      Activations & Engagement Manager
  • Licenses & Certifications