Jennifer Wildman

Jennifer Wildman

Supervisor Local Broadcast

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location of Jennifer WildmanNashville Metropolitan Area

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  • Timeline

  • About me

    Manager, Local Investment at Dentsu

  • Education

    • St. John's University

      1995 - 1999
      Bachelor of Applied Science (B.A.Sc.) Mass Communication/Media Studies

      Activities and Societies: Writer and Managing Editor of The Arrow Student Newspaper

  • Experience

    • Group M

      Feb 2004 - Jul 2014
      Supervisor Local Broadcast

      Managed all aspects of clients local business, including cost projects, post buy analysis, package evaluations, quality assurance. Supervised Panera Bread, NBC Universal for USA network and Bravo, Chevron, Mattel and Hospital for Special Surgery.

    • Carat USA

      Jul 2014 - Jul 2017
      Supervisor Local Media Activation

      I've been on the Local Broadcast side of the media business for 15 years. My current role is Associate Media Director of Local Audio & Video Investments for Amplifi, a division of the Dentsu Aegis network. I Supervise all Local Media for Macy's, working directly with the client and Carat planning team on all aspects of their local business. Formerly spent 10 years at Group M as a Senior buyer for the DC market and then Supervisor on Panera Bread, Chevron and NBC Universal-USA Networks. Started as a junior buyer in 1999 at TN Media and then eventually a buyer at BBDO for the Chrysler, Jeep and Dodge account. Show less

    • Amplifi USA

      Jul 2017 - Mar 2018
      Associate Media Director, Local Audio & Video Investment

      Experienced Media Director with over 18 years serving in Local Activation. Currently an Associate Media Director with Amplifi, Inc, a division of Denstu Aegis Network. Excel working in high pressure environments that require agility and speed in decision making while still maintaining accuracy and quality for clients. Ability to handle multiple projects simultaneously through efficiency and organization. Extremely knowledgeable in all aspects of local media including industry best practices, market nuances, cost benchmarks and process, with a continued willingness to learn and grow. Excellent relationships with clients and vendors that have been nurtured throughout the years. Very strong written and oral communication skills both internally among peers and externally with clients and vendors. Show less

    • Dentsu X

      Apr 2018 - Jun 2018
      Director, Local Audio and Video Investment, Jaguar and Land Rover

      Media Director leading the Jaguar and Land Rover account for Local Audio and Video Investment for the buying team at Dentsu X. Involved in all aspects of the group which included acquiring talent, instituting overall process for local, managing the day to day workflow of the buying team, working with planning team leads and managing client projects. Also involved in pitching new business for various Dentsu accounts.

    • Carat USA

      Jul 2018 - now
      Senior Associate, Local Activation at Carat

      Senior negotiator with 20 years local experience for the Carat Local Activation team, buying media for all local clients including Longhorn Steakhouse, Jack in the Box, P&G, Remax, Subway, Cadillac, and others. Markets include New York, Nashville, Cleveland, Pittsburgh, Harrisburg, Reno NV, Terre Haute, Jackson TN, Dayton OH, Rockford IL, and Rochester NY.

    • Dentsu

      Jul 2018 - now
      Manager, Local Investment

      Senior media buyer on the Dentsu Local Audio and Video Investment team with 25 years' experience in local. Manage the media negotiations for all clients under the Carat Brand for multiple markets including Nashville, Charlotte, Las Vegas, Cleveland, Atlanta, Boston and New York. Clients include Jack in the Box, Del Taco, P&G, Cadillac and Cracker Barrel.

  • Licenses & Certifications

    • Digital Certified