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Gitanjali Dhawan

Gitanjali Dhawan

Analyst

Followers of Gitanjali Dhawan2000 followers
location of Gitanjali DhawanHaryana, India

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  • Timeline

  • Skills

    Advertising
    Brand Loyalty
    Client Relations
    Competitive Analysis
    Customer Acquisition
    Data Analysis
    Facebook Ads Manager
    Google Ads
    Google Analytics
    Marketing
    Marketing Strategy
    Microsoft Power BI
    Performance Marketing
    Problem Solving
    Social Awareness
    Social Media Marketing
    Strategic Planning

  • About me

    Marketing Professional with proven analytical, strategic and problem-solving skills. Eager to learn and acquire new skills while remaining focused about to stay updated. Expetise in social media paid campaigns, creating marketing strategies for customer acquisition & retention, and boosting top-line growth via performance marketing. Handled a budget of 1Cr on monthly basis. Committed to learning every possible aspect of marketing and staying up-to-date with the latest trends. I am flexible as well as determined, and always open to learning. Outside of work, I love nature, animals, sketching and exploring new things - and I'm a bit of a foodie too! Ever have any questions or need help with anything related to marketing, please don't hesitate to contact or reach out to me at gitanjalidhawan1@gmail.com

  • Education

    • Lovely Professional University

      2020 - 2022
      Master of Business Administration - MBA Marketing and Business Analytics

  • Experience

    • Outlook Group

      Jun 2021 - Aug 2021
      Analyst

      • Analysis of market trend and past data • Supported marketing team to boost online and offline sales • Analysis of social media handles • Conveyed ideas to improve traffic on website

    • KarmaCircles

      Aug 2021 - Sept 2021
      Market Research Analyst

      • Uncovered growth opportunities through market analysis, surveys, and data analysis.• Developed a successful social media strategy, partnering with the brand team to expand market presence.• Researched competitors, consumer trends, and demographics to inform strategic decisions.• Generated leads and boosted user acquisition by promoting platform adoption.

    • Honasa Consumer Ltd.

      Jul 2022 - Dec 2022
      Digital Marketing Trainee

      • Managed paid social media advertising campaigns.• Analyzed data and KPIs to optimize performance, identify trends, and generate reports with actionable insights.• Conducted competitor research to inform user experience improvements.• Experimented with various ad formats, offers, and targeting to maximize conversion rates.• Collaborated with cross-functional teams on integrated marketing initiatives (Google, email, WhatsApp).

    • Lotus Herbals Pvt Ltd

      Dec 2022 - now
      Performance Marketing Executive

      • Drive sales, brand awareness & user acquisition via data-driven social media ads (Facebook & Instagram).• Achieved 45% higher ROAS & improved campaign efficiency (53% lower CAC, 42% lower CPM).• Manage ad accounts & budgets for optimal ROI.• Collaborate cross-functionally with creative, content, website, procurement & brand teams.

  • Licenses & Certifications

    • Tableau Desktop For Data Analysis & Data Visualization

      Udemy
      May 2021
      View certificate certificate

    • R Programming A-Z™: R For Data Science With Real Exercises

      Udemy
      May 2021
      View certificate certificate

  • Volunteer Experience

    • Co President

      Issued by CHANAKYA STUDENT ORGANISATION on Jun 2021
      CHANAKYA STUDENT ORGANISATIONAssociated with Gitanjali Dhawan

    • Marketing Coordinator

      Issued by Tanzanite.lpu on Jun 2021
      Tanzanite.lpuAssociated with Gitanjali Dhawan